---
title: "toner hp color laser mfp 178nwg — €1.0M/yr Amazon Germany Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/toner-hp-color-laser-mfp-178nwg"
last_updated: "2026-07-21T10:24:11.203Z"
locale: en
meta:
description: "toner hp color laser mfp 178nwg clears our launch bar: a $1.0M/yr market growing +52.5% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:description": "toner hp color laser mfp 178nwg clears our launch bar: a $1.0M/yr market growing +52.5% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:title": "toner hp color laser mfp 178nwg — €1.0M/yr Amazon Germany Niche, Score 65/100 - Flapen"
---
# **toner hp color laser mfp 178nwg**
**Launch it**
A $1.0M/yr market growing +52.5% this quarter with returns at 0.7% — clears our launch bar.
Market size 78Growth 70Conversion 63Competition 41Returns 96Price range 62Avg price 91Brand share 57Review moat 67Quality gap 42
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****€55.86**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€1.0M**
€1.0M/yr · 330K searches
**Growth**
**Good****+52.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****810**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€33.45–€140.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon Germany niche tracking, toner hp color laser mfp 178nwg is a €1.0M/yr Amazon Germany market (330K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Nov. Verdict: Launch it — 65/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€1.4M–€1.7M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **192 days**
## **Competition**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**112**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**24%**
- HP22% - Amstech17% - Cool Toner14% - ONLYU11% - Palmtree6% - PRINKUS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +52.5% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/toner-hp-color-laser-mfp-178nwg/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€52K10%€103K15%€155K20%€206K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**117A MFP 179fwg 178nwg Toner: Kompatibel für HP 117A Toner Set für Color Laser MFP 178nwg 150nw 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A Drucker Schwarz Cyan Gelb Magenta 4er-Pack**Amstech**€41.92**4.4★1,667 rev](https://www.amazon.de/dp/B096DPB5K7) [2**Cool Toner Kompatibel für HP 117A Toner Set als Ersatz für Color Laser MFP 178nwg 179fwg 150nw 179fnw 150a 178nw W2070A W2071A W2072A W2073A Tonerkartusche (Schwarz Cyan Gelb Magenta 4er-Pack)**Cool Toner**€36.46**4.4★2,266 rev](https://www.amazon.de/dp/B08RMNGBG8) [3**HP 117A (W2070A) Original Toner Color Laser schwarz**HP**€40.92**4.5★3,323 rev](https://www.amazon.de/dp/B07TJTQWR6) [4**ONLYU 117A Kompatibel für HP Toner Colour Laser MFP 179fwg 117A Set 178nwg 179fnw 150a 150nw W2070A W2071A W2072A (Schwarz Cyan Gelb Magenta)**ONLYU**€36.31**4.7★565 rev](https://www.amazon.de/dp/B0CTTGG3M2) [5**Palmtree 117A Kompatibel für HP 117A Toner HP Color Laser MFP 178nwg Toner Color Laser MFP 179fwg Toner Set 179fnw 178nw 150nw 150a W2070A W2071A W2072A W2073A Schwarz Cyan Gelb Magenta 4er-Pack**Palmtree**€38.94**4.6★122 rev](https://www.amazon.de/dp/B0F1SV9VK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**117A MFP 179FWG 178NWG Toner Kompatibel für HP 117A Toner Set für HP Color Laser MFP 178nwg 150nw 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A (4er-Pack Schwarz Cyan Gelb Magenta)**PRINKUS**€129.29**13 rev7mo ago](https://www.amazon.de/dp/B0GFD8NP3G) [**117A Toner Set Kompatibel für HP 117A für HP Color Laser MFP 178nwg 179fwg 178nw 150nw 179fnw 150a W2070A W2071A W2072A W2073A Tonerkartusche(4er-Pack Schwarz Cyan Magenta Gelb)**WOWTONER**€139.95**33 rev1y ago](https://www.amazon.de/dp/B0FBG4S8V6) [**OnmiToner 117A Toner Kompatibel für HP 117A Toner Set für Color Laser MFP 178nwg 179fwg 178nw 150nw 179fnw 150a W2070A W2071A W2072A W2073A Tonerkartusche (Schwarz Cyan Gelb Magenta 4er-Pack)**OnmiToner**€140.12**18 rev1y ago](https://www.amazon.de/dp/B0G4W3D6JL) [**Palmtree 117A Kompatibel für HP 117A Toner HP Color Laser MFP 178nwg Toner Color Laser MFP 179fwg Toner Set 179fnw 178nw 150nw 150a W2070A W2071A W2072A W2073A Schwarz Cyan Gelb Magenta 4er-Pack**Palmtree**€38.94**122 rev1y ago](https://www.amazon.de/dp/B0F1SV9VK3) [**ZIPRINT 117A Kompatibel für HP 117A Toner Set für Toner HP Color Laser MFP 178nwg 178nw MFP 179fwg 179fnw 150nw 150a W2070A W2071A W2072A W2073A Toner (Schwarz Cyan Gelb Magenta 4er-Pack)**ZIPRINT**€33.45**91 rev1y ago](https://www.amazon.de/dp/B0F1MZQZ4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**117A MFP 179FWG 178NWG Toner Kompatibel für HP 117A Toner Set für HP Color Laser MFP 178nwg 150nw 179fnw 178nw 150a 179 178 150 W2070A W2071A W2072A W2073A (4er-Pack Schwarz Cyan Gelb Magenta)**PRINKUS**€129.29**4.6★**▲ 227%**](https://www.amazon.de/dp/B0GFD8NP3G) [**OnmiToner 117A Toner Kompatibel für HP 117A Toner Set für Color Laser MFP 178nwg 179fwg 178nw 150nw 179fnw 150a W2070A W2071A W2072A W2073A Tonerkartusche (Schwarz Cyan Gelb Magenta 4er-Pack)**OnmiToner**€140.12**4.5★**▲ 110%**](https://www.amazon.de/dp/B0G4W3D6JL) [**ONLYU 117A Kompatibel für HP Toner Colour Laser MFP 179fwg 117A Set 178nwg 179fnw 150a 150nw W2070A W2071A W2072A (Schwarz Cyan Gelb Magenta)**ONLYU**€36.31**4.7★**▲ 104%**](https://www.amazon.de/dp/B0CTTGG3M2) [**117A Toner Set Kompatibel für HP 117A für HP Color Laser MFP 178nwg 179fwg 178nw 150nw 179fnw 150a W2070A W2071A W2072A W2073A Tonerkartusche(4er-Pack Schwarz Cyan Magenta Gelb)**WOWTONER**€139.95**4.1★**▲ 75%**](https://www.amazon.de/dp/B0FBG4S8V6) [**Cool Toner Kompatibel für HP 117A Toner Set als Ersatz für Color Laser MFP 178nwg 179fwg 150nw 179fnw 150a 178nw W2070A W2071A W2072A W2073A Tonerkartusche (Schwarz Cyan Gelb Magenta 4er-Pack)**Cool Toner**€36.46**4.4★**▲ 30%**](https://www.amazon.de/dp/B08RMNGBG8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“Best Quallität: Alles bestens”*
**Preis-Leistungs-Verhältnis**19%
*“Preis-Leistung super”*
**Gesamtgröße**14%
*“Passt”*
**Druckqualität**10%
*“Plug & Print”*
**Kompatibilität – insgesamt**6%
*“Das 117A Toner Set kompatibel für HP 117A funktioniert zuverlässig”*
**beworben Vs Tatsächliches Produkt**4%
*“Macht was es soll”*
**Montage/Installation**4%
*“Ich bin beeindruckt von der einfachen Installation”*
**Benutzerfreundlichkeit**3%
*“Leichte Handhabung”*
**Druckgeschwindigkeit**2%
*“Der Drucker hat den Toner sofort erkannt”*
**Funktionalität insgesamt**2%
*“Funktonier prima, wird erkannt und der Drucker läuft 1a”*
### **What buyers complain about **
**Kompatibilität – insgesamt**30%
*“Nicht kompatible”*
**Funktionalität insgesamt**18%
*“Etwas stimmt nicht”*
**Preis-Leistungs-Verhältnis**12%
*“Teuer, dafür Original”*
**Druckqualität**6%
*“Streifen beim Drucken”*
**Qualität insgesamt**5%
*“Müll”*
**Anzeigefarben**4%
*“Mechanisch funktional, jedoch: Farbverläufe nicht mehr gut”*
**Farbe**4%
*“die Farben bluten aus im Drucker”*
**Benutzerfreundlichkeit**3%
*“Unbrauchbar”*
**Patrone/Tinte Qualität**2%
*“Günstige Patronen”*
**Patronekapazität**2%
*“Leider gibt es keine Möglichkeit zur Rücknahme leerer Tonerkartuschen, dadurch gehen viele Ressourcen verloren”*
### **Top return reasons **
**Kompatibilität – insgesamt**34%
**Funktionalität insgesamt**29%
**Gesamtgröße**18%
**beworben Vs Tatsächliches Produkt**4%
**Druckqualität**3%
**Defekt Material/Teile**3%
**Farbe**2%
**Preis-Leistungs-Verhältnis**1%
**Patrone/Tinte Qualität**1%
**Papierqualität**1%
## **Common questions**
- **Is toner hp color laser mfp 178nwg profitable to sell on Amazon Germany?**
- The niche generates €1.0M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.5%. Flapen's verdict: Launch it (65/100).
- **How competitive is the toner hp color laser mfp 178nwg niche?**
- 14 brands and 112 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in toner hp color laser mfp 178nwg?**
- Top complaints mined from reviews: Kompatibilität – insgesamt, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
- **When does demand for toner hp color laser mfp 178nwg peak?**
- Demand peaks in May–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the toner hp color laser mfp 178nwg niche?**
- Listings span €33.45–€140.12; the average listing price is €55.86 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.
## **Related niches in Computer & Zubehör**
- 65 [**usb c ladegerät**](https://flapen.com/research/de/computer-zubehoer/usb-c-ladegeraet)€7.1M/yr-7.6%**Worth a look**- 65 [**hp 912**](https://flapen.com/research/de/computer-zubehoer/hp-912)€788K/yr+72.9%**Worth a look**- 65 [**hp 308 druckerpatronen**](https://flapen.com/research/de/computer-zubehoer/hp-308-druckerpatronen)€625K/yr+56.0%**Worth a look**- 65 [**iphone ladekabel**](https://flapen.com/research/de/computer-zubehoer/iphone-ladekabel)€4.1M/yr-2.7%**Worth a look**- 65 [**tomodachi life**](https://flapen.com/research/de/computer-zubehoer/tomodachi-life)€2.7M/yr+287.6%**Launch it**- 66 [**tshirt ventilator**](https://flapen.com/research/de/computer-zubehoer/tshirt-ventilator)€33K/yr>1,000%**Worth a look**[**All Computer & Zubehör niches **](https://flapen.com/research/de/computer-zubehoer)