---
title: "The North Face Rucksack — €306K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/the-north-face-rucksack"
last_updated: "2026-08-09T23:50:17.188Z"
locale: en
meta:
description: "Niche score 36/100 · €306K/yr market · 565K searches/yr · €73.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €306K/yr market · 565K searches/yr · €73.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The North Face Rucksack — €306K/yr Amazon DE Niche (2026) - Flapen"
---
# **the north face rucksack**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 51Growth 26Conversion 9Competition 63Returns 22Price range 39Avg price 85Brand share 10Review moat 25Quality gap 35
**Avg price**
**Great****€73.20**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€306K**
€306K/yr · 565K searches
**Price range**
**Okay****€25.85–€213.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,214.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=de&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, the north face rucksack is a €306K/yr Amazon Germany market (565K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the north face rucksack market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€183K–€220K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#688**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **17%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**123**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**2%**
- THE NORTH FACE79% - Columbia10% - tomtoc3% - Patagonia3% - Fjällräven2% - Amazon Basics2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
15K10KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/the-north-face-rucksack/trend)
## **Top the north face rucksack search terms**
- **the north face rucksack**145K/yr+5.0%0.5% conv. - **north face rucksack**144K/yr-1.1%0.7% conv. - **patagonia rucksack**54K/yr-0.3%0.1% conv. - **rucksack north face**36K/yr-7.4%0.6% conv. - **columbia rucksack**25K/yr+3.0%0.5% conv. - **rucksack the north face**23K/yr-8.7%0.5% conv. - **north face backpack**16K/yr+14.8%0.2% conv. - **north face rucksack herren**18K/yr-20.6%0.7% conv. - **northface backpack**13K/yr+40.2%0.5% conv. - **the north face borealis**12K/yr+26.3%1.6% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/the-north-face-rucksack/search-terms)
## **Top the north face rucksack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€12K8%€24K12%€37K16%€49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THE NORTH FACE Borealis Classic Rucksack Asphalt Einheitsgröße**THE NORTH FACE**€86.46**4.7★1,452 rev](https://www.amazon.de/dp/B071L86DCT) [2**THE NORTH FACE Unisex Borealis Rucksäcke Tnf Black/Tnf Black/Npf One Size**THE NORTH FACE**€82.34**4.6★14,990 rev](https://www.amazon.de/dp/B0CN9SD8JF) [3**THE NORTH FACE Unisex Base Camp Fuse Box Tagesrucksäcke Tnf Black/Tnf Black/Npf One Size**THE NORTH FACE**€103.83**4.6★40 rev](https://www.amazon.de/dp/B0D9894V6G) [4**THE NORTH FACE - Fall Line Backpack - Reflektierender Rucksack für die Schule Arbeit und zum Reisen mit fleecegefütterter Laptoptasche - TNF Black**THE NORTH FACE**€68.18**4.5★734 rev](https://www.amazon.de/dp/B08KWNPPXS) [5**THE NORTH FACE Unisex Borealis Mini Rucksäcke Tnf Black/Tnf Black/Npf One Size**THE NORTH FACE**€48.07**4.5★15,908 rev](https://www.amazon.de/dp/B0CN9T6KRX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KalgoTeal Reisetasche 40 L Umwandelbarer Rucksack für Reisen Fitnessstudio & Pendlernutzung Wasserabweisend**kalgoTeal**€68.86**80 rev7mo ago](https://www.amazon.de/dp/B0G3PDKMPW) [**PATAGONIA Black Hole Pack 25L-Black w/Black**Patagonia**€118.80**90 rev8mo ago](https://www.amazon.de/dp/B0FNQDM6GP) [**Columbia Unisex Atlas Explorer 28l Rucksack**Columbia**€41.81**48 rev11mo ago](https://www.amazon.de/dp/B0F9LP8WN2) [**tomtoc 28L Reiserucksack TSA-freundlicher Handgepäck Rucksack Wasserdichter Easyjet Rucksack Handgepäck Flugzeug Leichter Business Laptop Rucksack Herren Damen für 16 Zoll Weekender-Tagesrucksack**tomtoc**€60.80**5,769 rev1y ago](https://www.amazon.de/dp/B0FF4TFCW3) [**The North Face NF0A8BK4BIA BASE CAMP DAYPACK Sports backpack Herren TNF Black/Asphalt Grey/Größe OS**THE NORTH FACE**€94.53**31 rev1y ago](https://www.amazon.de/dp/B0D4NX3CH1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Wanderrucksack 75I Schwarz**Amazon Basics**€49.68**4.4★**▲ 127%**](https://www.amazon.de/dp/B06Y57GNY1) [**KalgoTeal Reisetasche 40 L Umwandelbarer Rucksack für Reisen Fitnessstudio & Pendlernutzung Wasserabweisend**kalgoTeal**€68.86**4.5★**▲ 115%**](https://www.amazon.de/dp/B0G3PDKMPW) [**The North Face NF0A8BK4BIA BASE CAMP DAYPACK Sports backpack Herren TNF Black/Asphalt Grey/Größe OS**THE NORTH FACE**€94.53**4.0★**▲ 64%**](https://www.amazon.de/dp/B0D4NX3CH1) [**tomtoc 28L Reiserucksack TSA-freundlicher Handgepäck Rucksack Wasserdichter Easyjet Rucksack Handgepäck Flugzeug Leichter Business Laptop Rucksack Herren Damen für 16 Zoll Weekender-Tagesrucksack**tomtoc**€60.80**4.6★**▲ 61%**](https://www.amazon.de/dp/B0FF4TFCW3) [**Columbia Unisex Atlas Explorer 28l Rucksack**Columbia**€41.81**4.6★**▲ 60%**](https://www.amazon.de/dp/B0F9LP8WN2)
**~~View all trending →~~**
## **What buyers say about the north face rucksack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Super Qualität”*
**Gesamtgröße**15%
*“Guter mittelgroße Rucksack”*
**Portabilität**9%
*“Super Reisebegleiter”*
**Taschen/Abteilungen**7%
*“Es gibt viele Fächer und Organisation innen drin, inklusive gepolsterter Laptop-Hülle und mehreren kleinen Innen- und Außentaschen, auch für Flaschen”*
**Komfort insgesamt**6%
*“Robuster und bequemer Alltagsrucksack”*
**Speicherkapazität**5%
*“Viel Platz”*
**Benutzerfreundlichkeit**4%
*“Cool und praktisch”*
**Design insgesamt**4%
*“schönes Design”*
**Preis-Leistungs-Verhältnis**4%
*“Super Preis/Leistung”*
**Haltbarkeit**3%
*“Außerdem wirkt das Material robust und langlebig”*
### **What buyers complain about **
**Gesamtgröße**23%
*“Handytasche zu klein”*
**Preis-Leistungs-Verhältnis**10%
*“Der Spaß kostet nachträglich 50€ extra”*
**Taschen/Abteilungen**7%
*“Ich persönlich würde 2-3 Taschen im Rucksack noch besser finden”*
**Qualität insgesamt**5%
*“nicht perfekt”*
**Materialqualität**3%
*“- Wertige Verarbeitung - hier wurde auch quantitativ wirklich nicht an Material gespart und sauber genähnt”*
**Einstellbarkeit/Drehbarkeit/lehnend**3%
*“tragegurte schwer zu justieren,”*
**Benutzerfreundlichkeit**3%
*“schwer individualisieren,”*
**Haltbarkeit**2%
*“Aber ich glaube eher nicht, dass das ein langlebiges Produkt ist”*
**Kompatibilität – insgesamt**2%
*“Super Rucksack, nur leider für den Flug bei Ryanair nicht kompatibel”*
**Riemen/Saitenqualität**2%
*“Nur die Verbindungsschnalle zwischen den Trägern ist für mich zu hoch angebracht”*
### **Top return reasons **
**Gesamtgröße**68%
**Gewicht schwer**4%
**Riemen/Saitenqualität**3%
**Farbe**3%
**Komfort insgesamt**2%
**beworben Vs Tatsächliches Produkt**2%
**Qualität insgesamt**2%
**Preis-Leistungs-Verhältnis**2%
**Materialqualität**2%
**Taschen/Abteilungen**1%
## **Common questions**
- **Is the north face rucksack profitable to sell on Amazon Germany?**
- The niche generates €306K/yr across 35 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the the north face rucksack niche?**
- 8 brands and 123 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in the north face rucksack?**
- Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Taschen/Abteilungen. The return rate is 5.9% — above our launch gate.
- **When does demand for the north face rucksack peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the the north face rucksack niche?**
- Listings span €25.85–€213.82; the average listing price is €73.20 (sweet spot $15–$100). The average incumbent carries 4,215 reviews — the moat a new listing must climb.
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