---
title: "Ssd 256gb — €145K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/ssd-256gb"
last_updated: "2026-08-10T03:38:56.710Z"
locale: en
meta:
description: "Niche score 43/100 · €145K/yr market · 175K searches/yr · €25.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €145K/yr market · 175K searches/yr · €25.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ssd 256gb — €145K/yr Amazon DE Niche (2026) - Flapen"
---
# **ssd 256gb**
**Skip it**
Soft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 6Conversion 41Competition 55Returns 76Price range 88Avg price 95Brand share 38Review moat 19Quality gap 32
**Avg price**
**Incredible****€25.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€11.74–€48.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€145K**
€145K/yr · 175K searches
**Review moat**
**Bad****14,701.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-38.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, ssd 256gb is a €145K/yr Amazon Germany market (175K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ssd 256gb market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€200K–€251K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**286**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**13%**
- Intenso47% - fanxiang12% - SanDisk8% - Verbatim8% - Fikwot7% - KingSpec5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -38.6% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/ssd-256gb/trend)
## **Top ssd 256gb search terms**
- **ssd 256gb**51K/yr-38.3%2.5% conv. - **ssd 250gb**22K/yr-38.4%2.5% conv. - **256gb ssd**19K/yr-38.3%1.9% conv. - **ssd 256**14K/yr-36.4%2.3% conv. - **250gb ssd**11K/yr-49.9%2.9% conv. - **ssd 240gb**8K/yr-41.3%2.3% conv. - **256 gb-ssd**6K/yr-25.9%0.9% conv. - **256 gb ssd**6K/yr-33.8%2.4% conv. - **sata ssd 256 gb**6K/yr-43.5%4.0% conv. - **ssd 256 gb**5K/yr-32.2%2.6% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/ssd-256gb/search-terms)
## **Top ssd 256gb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€7K10%€15K15%€22K20%€29K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Intenso Interne 2 5 SSD SATA III Top 256 GB 550 MB/Sekunden Schwarz**Intenso**€18.30**4.6★21,286 rev](https://www.amazon.de/dp/B0093RN1OS) [2**Intenso Interne 2 5 SSD SATA III High 240 GB 520 MB/Sekunden Schwarz Festkörper-Laufwerk**Intenso**€21.39**4.6★10,879 rev](https://www.amazon.de/dp/B01D3ACIR6) [3**SANDISK SSD Plus 250 GB (sequenziellen Lesegeschwindigkeiten von bis zu 545 MB/s und sequenziellen Schreibgeschwindigkeiten von bis zu 505 MB/s)**SanDisk**€37.65**4.8★24,841 rev](https://www.amazon.de/dp/B0F4Y255TG) [4**Intenso Interne 2 5 SSD SATA III High 120 GB 520 MB/Sekunden Schwarz**Intenso**€15.89**4.6★10,876 rev](https://www.amazon.de/dp/B01D3ACJPW) [5**Verbatim Vi550 S3 SSD 256 GB 2 5 - Interne Solid State Drive - 3D NAND-Technologie - schwarz**Verbatim**€18.77**4.4★6,801 rev](https://www.amazon.de/dp/B07LGBLBKB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicon Power 256GB SSD 3D NAND A5X SLC Cache Performance Boost SATA III 2.5 7mm (0.28) Internal Solid State Drive (SP256GBSS3A55S25AY)**SP Silicon Power**€36.68**16,447 rev4mo ago](https://www.amazon.de/dp/B0GQT3Z1PP) [**SANDISK SSD Plus 250 GB (sequenziellen Lesegeschwindigkeiten von bis zu 545 MB/s und sequenziellen Schreibgeschwindigkeiten von bis zu 505 MB/s)**SanDisk**€37.65**24,841 rev1y ago](https://www.amazon.de/dp/B0F4Y255TG) [**KingSpec NE-2280 256GB NVMe SSD Pcie 3.0 M.2 SSD Gen 3x4 Bis zu 2400MB/s Internes Solid State Drive mit 3D NAND Flash Kompatibel mit Desktop/Laptop**KingSpec**€31.61**4,503 rev2y ago](https://www.amazon.de/dp/B0D1R7HDJF) [**Fikwot FX815 2 5 Zoll SATA III Interne Solid State Drive 6Gb/s 3D NAND Interne SSD 550MB/s Lesen schnelle Festkörper- Laufwerk für Laptop und Desktop(256GB)**Fikwot**€25.38**2,343 rev2y ago](https://www.amazon.de/dp/B0CX8P2N9S) [**fanxiang SATA SSD 256GB 2 5 Zoll Interne SSD 550 MB/s Lesen SATA 3 interne SSD 3D NAND Flash Festplatte für schnelle Datenübertragung kompatibel mit Desktop/Laptop**fanxiang**€23.74**5,051 rev2y ago](https://www.amazon.de/dp/B0CM396BR5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicon Power 256GB SSD 3D NAND A5X SLC Cache Performance Boost SATA III 2.5 7mm (0.28) Internal Solid State Drive (SP256GBSS3A55S25AY)**SP Silicon Power**€36.68**4.5★**▲ 356%**](https://www.amazon.de/dp/B0GQT3Z1PP) [**Sonnics 256GB SATA III 2 5 Zoll internes Solid State Drive (SSD) 7 mm**Sonnics**€16.95**4.6★**▲ 355%**](https://www.amazon.de/dp/B09V5NQ12L) [**fanxiang S101 128GB SATA III 2 5-Zoll SSD Interne Festplatte 500MB/s Lesen 400MB/s Schreiben SLC-Cache & 3D TLC NAND für Laptops Desktop-PCs und Spielkonsolen Schwarz**fanxiang**€19.97**4.5★**▲ 305%**](https://www.amazon.de/dp/B09XHPHKPJ) [**fanxiang S101 250GB SATA III 2 5-Zoll SSD Interne Festplatte 520MB/s Lesen 450MB/s Schreiben SLC-Cache & 3D TLC NAND für Laptops Desktop-PCs und Spielkonsolen Schwarz**fanxiang**€26.29**4.5★**▲ 238%**](https://www.amazon.de/dp/B0B5CXR2NN) [**Fikwot FS810 2 5 Zoll Internes Solid State Drive - SATA III 6Gb/s 3D NAND TLC Interne SSD Bis zu 550MB/s Kompatibel mit Laptop & PC Desktop (128GB)**Fikwot**€18.13**4.5★**▲ 220%**](https://www.amazon.de/dp/B0C3LLRTXX)
**~~View all trending →~~**
## **What buyers say about ssd 256gb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**25%
*“ideal für Budget-Upgrades oder Zweit-PCs.”*
**Qualität insgesamt**12%
*“Super Ware”*
**Funktionalität insgesamt**9%
*“Habe Windows 11 neu aufgespielt, funktioniert bestens”*
**Rechnenleistung**8%
*“Die Geschwindichkeit liegt bei mir fast genau bei den angegebenen 500-550 MB/s”*
**Datenübertragungsgeschwindigkeit**8%
*“Die Geschwindichkeit liegt bei mir fast genau bei den angegebenen 500-550 MB/s”*
**beworben Vs Tatsächliches Produkt**7%
*“macht was es soll”*
**Montage/Installation**6%
*“und schnell zu installieren”*
**Kompatibilität – insgesamt**5%
*“Kompatibel mit Windows und Mac”*
**Haltbarkeit**4%
*“Bisher keine Fehler, keine Aussetzer, alles stabil”*
**Speicherkapazität**4%
*“Cloud Speicher”*
### **What buyers complain about **
**Haltbarkeit**24%
*“Schlechte Haltbarkeit”*
**Funktionalität insgesamt**17%
*“Funktioniert nicht”*
**Preis-Leistungs-Verhältnis**11%
*“weggeworfenes Geld”*
**Rechnenleistung**9%
*“hatte das ganze System ausgebremst.”*
**Speicherkapazität**7%
*“128 GB sind zwar nicht die Welt,”*
**Qualität insgesamt**6%
*“Billig Produkt”*
**Konnektivität – insgesamt**3%
*“WiFi hat schwere Probleme”*
**Defekt Material/Teile**3%
*“Festplatte wird nicht mehr erkannt ( vermutlich defekt”*
**Gesamtgröße**3%
*“war um wenige Mü zu groß”*
**Datenübertragungsgeschwindigkeit**3%
*“leider extrem langsamen Flash-Speicher - und nicht dem teureren TLC-Speicher zurück.”*
### **Top return reasons **
**Kompatibilität – insgesamt**29%
**Gesamtgröße**26%
**Funktionalität insgesamt**19%
**Defekt Material/Teile**8%
**Speicherkapazität**4%
**Konnektivität – insgesamt**2%
**beworben Vs Tatsächliches Produkt**2%
**Montage/Installation**2%
**Rechnenleistung**2%
**Produktzustand**1%
## **Common questions**
- **Is ssd 256gb profitable to sell on Amazon Germany?**
- The niche generates €145K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the ssd 256gb niche?**
- 13 brands and 286 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in ssd 256gb?**
- Top complaints mined from reviews: Haltbarkeit, Funktionalität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.9%.
- **When does demand for ssd 256gb peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ssd 256gb niche?**
- Listings span €11.74–€48.50; the average listing price is €25.06 (sweet spot $15–$100). The average incumbent carries 14,702 reviews — the moat a new listing must climb.
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