---
title: "Sol De Janeiro — €720K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/sol-de-janeiro"
last_updated: "2026-08-07T10:05:08.380Z"
locale: en
meta:
description: "Niche score 46/100 · €720K/yr market · 2.6M searches/yr · €26.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €720K/yr market · 2.6M searches/yr · €26.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sol De Janeiro — €720K/yr Amazon DE Niche (2026) - Flapen"
---
# **sol de janeiro**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 22Conversion 13Competition 45Returns 99Price range 79Avg price 95Brand share 6Review moat 25Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€26.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€3.34–€60.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€720K**
€720K/yr · 2.6M searches
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,634.04**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sol de janeiro is a €720K/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sol de janeiro market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **€522K–€653K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**163**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**1%**
- Sol de Janeiro83% - Henjunu8% - Glow Recipe2% - Kiko Milano2% - Essence Cosmetics2% - Jean & Len1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/sol-de-janeiro/trend)
## **Top sol de janeiro search terms**
- **sol de janeiro**1.3M/yr-7.7%0.6% conv. - **sol de janeiro set**237K/yr-16.2%0.9% conv. - **sol de janeiro 62**135K/yr+38.2%0.9% conv. - **sol de janeiro 68**102K/yr+7.5%0.4% conv. - **sephora**108K/yr-10.0%0.1% conv. - **sol de janeiro bodyspray**201K/yr-35.8%0.5% conv. - **sol de janeiro 40**78K/yr+10.9%0.5% conv. - **glow recipe**102K/yr-28.5%0.3% conv. - **solde janeiro**58K/yr+15.7%0.2% conv. - **sol de janeiro 48**37K/yr-12.3%0.7% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/sol-de-janeiro/search-terms)
## **Top sol de janeiro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€72K20%€144K30%€216K40%€288K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOL DE JANEIRO de Janeiro - Bum Bum Jet Set Orange**Sol de Janeiro**€29.60**4.5★2,434 rev](https://www.amazon.de/dp/B089R5T26N) [2**Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz**Sol de Janeiro**€34.86**4.8★27 rev](https://www.amazon.de/dp/B0GTQS33Y7) [3**Sol de Janeiro Cheirosa 91 Perfume Mist Körperspray mit Passionsfrucht Honigkaramell und Rose Blumiger Duft Vegan und Parabenfrei**Sol de Janeiro**€26.37**4.4★74 rev](https://www.amazon.de/dp/B0G5Q4S2M2) [4**2 Stück Parfüm Bodyspray Damen 48ml Mit Haken Damendüfte Langanhaltendes Körper Und Haar Fruchtiges Fragrances Damenparfum Körperspray Mini Parfümspray für Reisen Urlaubsreise Gift for Women**Henjunu**€11.27**4.0★90 rev](https://www.amazon.de/dp/B0DTDPJ86B) [5**Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml**Sol de Janeiro**€45.42**5.0★2 rev](https://www.amazon.de/dp/B0GTR1YVX9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz**Sol de Janeiro**€34.86**27 rev3mo ago](https://www.amazon.de/dp/B0GTQS33Y7) [**Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml**Sol de Janeiro**€45.42**2 rev3mo ago](https://www.amazon.de/dp/B0GTR1YVX9) [**Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition**Sol de Janeiro**€31.97**105 rev3mo ago](https://www.amazon.de/dp/B0GRHX1JN1) [**Sol de Janeiro Body Your Way Körperpflege Discovery Set 4 Body Creams Brazilian Bum Bum Cream Bom Dia Bright Rosa Charmosa Dewy Delícia Drench Body Butter**Sol de Janeiro**€39.17**6 rev5mo ago](https://www.amazon.de/dp/B0GL3BSP9G) [**Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml**Sol de Janeiro**€34.80**1,114 rev5mo ago](https://www.amazon.de/dp/B0FFCQQP4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition**Sol de Janeiro**€31.97**4.6★**▲ 267%**](https://www.amazon.de/dp/B0GRHX1JN1) [**Jan & Jul Mädchen Schnell trocknender Sonnenhut mit Nackenschutz für Schwimmen Strandhut für Kleinkinder und Kinder (L: 2-5 Jahre Häschen und Blumen)**Jan & Jul**€18.30**4.8★**▲ 263%**](https://www.amazon.de/dp/B0FZP8JHDB) [**Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml**Sol de Janeiro**€45.42**5.0★**▲ 259%**](https://www.amazon.de/dp/B0GTR1YVX9) [**Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz**Sol de Janeiro**€34.86**4.8★**▲ 251%**](https://www.amazon.de/dp/B0GTQS33Y7) [**Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml**Sol de Janeiro**€34.80**4.6★**▲ 168%**](https://www.amazon.de/dp/B0FFCQQP4M)
**~~View all trending →~~**
## **What buyers say about sol de janeiro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**63%
*“Mega Duft”*
**Qualität insgesamt**6%
*“Sehr schönes Produkt”*
**Farbe**4%
*“Helle Farbe”*
**Weiches Gefühl**3%
*“Dezent✨ Soooo soft und schön🤩”*
**Preis-Leistungs-Verhältnis**3%
*“Gut, kostet auch nur 4 Euro”*
**Komfort insgesamt**3%
*“Sehr angenehme Body Creams”*
**beworben Vs Tatsächliches Produkt**2%
*“Wie erwartet”*
**Haltbarkeit**2%
*“Richt gut und haltet lange”*
**Gesamtgröße**2%
*“Gute probiergrösse”*
**Geschenk Zweck**1%
*“Das war ein Geschenk 🎁 für meine Mama,es riecht gut,”*
### **What buyers complain about **
**Geruch**40%
*“Blasser Duft kaum erkennbarer Duft”*
**Preis-Leistungs-Verhältnis**11%
*“Allerdings ist der Preis ziemlich happig”*
**Gesamtgröße**6%
*“Sehr klein für den Preis”*
**Ölig/fettig**3%
*“wurden meine Haare davon fettig was ich sonst nie habe.”*
**Funktionalität insgesamt**3%
*“Mach nix”*
**Ethischer Handel/Fairer Handel**3%
*“Betrug”*
**Haftung/Klebrigkeit**3%
*“Leider sind sie recht klebrig auf den Lippen”*
**Alkoholgehalt**3%
*“Riecht bisschen nach alkohol”*
**beworben Vs Tatsächliches Produkt**2%
*“Produktbeschreibung unvollständig”*
**Allergien**2%
*“Ich vertrage solche Produkte nicht (allergische Reaktion).”*
### **Top return reasons **
**Geruch**38%
**Gesamtgröße**16%
**Preis-Leistungs-Verhältnis**10%
**Auslaufsicher**9%
**beworben Vs Tatsächliches Produkt**6%
**Defekt Material/Teile**5%
**Produktzustand**3%
**Farbe**3%
**Haftung/Klebrigkeit**3%
**Qualität insgesamt**2%
## **Common questions**
- **Is sol de janeiro profitable to sell on Amazon Germany?**
- The niche generates €720K/yr across 24 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sol de janeiro niche?**
- 7 brands and 163 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sol de janeiro?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.1%.
- **When does demand for sol de janeiro peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the sol de janeiro niche?**
- Listings span €3.34–€60.84; the average listing price is €26.12 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.
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