---
title: "monitor — €10.2M/yr Amazon Germany Niche, Score 54/100 - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/monitor"
last_updated: "2026-07-21T07:29:55.332Z"
locale: en
meta:
description: "monitor shows a $10.2M/yr market, but soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "monitor shows a $10.2M/yr market, but soft demand (-25.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "monitor — €10.2M/yr Amazon Germany Niche, Score 54/100 - Flapen"
---
# **monitor**
**Worth a look**
Shows a $10.2M/yr market, but soft demand (-25.2% this quarter) keeps it on the watch list.
Market size 100Growth 12Conversion 12Competition 72Returns 70Price range 31Avg price 78Brand share 51Review moat 71Quality gap 40
**Market size**
**Incredible****€10.2M**
€10.2M/yr · 12.0M searches
**Avg price**
**Great****€92.97**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****641**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€54.68–€200.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, monitor is a €10.2M/yr Amazon Germany market (12.0M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€9.3M–€11.6M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **179 days**
## **Competition**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**273**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 75%
**Open market**
**19%**
- ASUS31% - Minifire13% - PHILIPS12% - Samsung11% - Lenovo8% - MSI7%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -25.2% search growth over the last 90 days.
800K600KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/monitor/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€512K10%€1.0M15%€1.5M20%€2.0M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASUS Eye Care VY279HGR - 27 Zoll Full HD Monitor - 120 Hz 1ms MPRT AdaptiveSync GameFast Input - IPS Panel Vesa 100x100 16:9 1920x1080 HDMI D-Sub**ASUS**€83.78**4.6★981 rev](https://www.amazon.de/dp/B0DJTDVCVT) [2**ASUS Eye Care VY249HGR - 24 Zoll Full HD Monitor - 120 Hz 1ms MPRT AdaptiveSync GameFast Input - IPS Panel Vesa 100x100 16:9 1920x1080 D-Sub HDMI**ASUS**€66.47**4.6★1,196 rev](https://www.amazon.de/dp/B0DN6NHW6F) [3**MSI MAG 27C6F 27 Zoll FHD Curved Gaming Monitor - 1500R 1920 x 1080 Rapid VA Panel 180 Hz / 1ms (GtG) Adaptive-Sync - DP 1.2a HDMI CEC**MSI**€89.21**4.6★1,540 rev](https://www.amazon.de/dp/B0CS3W1DMF) [4**Minifire Gaming Curved Monitor 24 Zoll 160Hz Curved Gaming Monitor 1500R 1Ms sRGB110% FHD 1080P Computer Screen VESA Compatible Eye Care Adaptive Sync HDMIDP Ports MFG24C1L**Minifire**€69.78**4.4★776 rev](https://www.amazon.de/dp/B0F3WXJ9F8) [5**Philips 24E2N1100LB - 24 Zoll Full HD Monitor Adaptive Bildsynchronisation (1920x1080 100 Hz 1x D-Sub 1x HDMI 1.4) schwarz**PHILIPS**€54.68**4.5★217 rev](https://www.amazon.de/dp/B0DXL2KV86)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Samsung 27 Zoll Odyssey G50F Gaming Monitor PC-Bildschirm mit IPS-Panel 2.560 x 1.440 Pixel (QHD) 180 Hz 1 ms (G/G) AMD FreeSync Premium NVIDIA G-Sync HDR10 LS27FG502EUXEN**Samsung**€133.35**43 rev7mo ago](https://www.amazon.de/dp/B0FX39Q2TN) [**Dell 27 Plus Monitor - S2725HSM Full HD (1920x1080) 144Hz IPS 1ms MPRT AMD FreeSync 99% sRGB Höhenverstellbar Eingebaute Lautsprecher 2 HDMI 3 Jahre Garantie Weiß**Dell**€121.43**198 rev9mo ago](https://www.amazon.de/dp/B0FQ5BKD63) [**Lenovo L24-4C | 24 Full HD WLED Monitor | 1920x1080 | 16:9 | 144Hz | 1ms Reaktionszeit | HDMI | VGA | Audio 3.5mm | 4-seitig-Panel | TÜV Augenschutz | AMD FreeSync | grau | 3.8 kg**Lenovo**€69.78**44 rev10mo ago](https://www.amazon.de/dp/B0FHKZZ55J) [**Lenovo L27-4C | 27 Full HD WLED Monitor | 1920x1080 | 16:9 | 144Hz | 1ms Reaktionszeit | HDMI | VGA | Audio 3.5mm | 4-seitig-Panel | TÜV Augenschutz | AMD FreeSync | grau | 3.9 kg**Lenovo**€83.84**62 rev10mo ago](https://www.amazon.de/dp/B0FHKVWLV2) [**GEESUU 24 Zoll Monitor PC Bildschirm 144Hz FHD 1080p Gaming Monitore 5ms VA Eye-Care Computer Bildschirm 99% sRGB VESA 75x75mm HDMI 2.0 & DP 1.2**GEESUU**€58.24**40 rev10mo ago](https://www.amazon.de/dp/B0GGY98WBR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samsung 27 Zoll Odyssey G50F Gaming Monitor PC-Bildschirm mit IPS-Panel 2.560 x 1.440 Pixel (QHD) 180 Hz 1 ms (G/G) AMD FreeSync Premium NVIDIA G-Sync HDR10 LS27FG502EUXEN**Samsung**€133.35**4.5★**▲ 260%**](https://www.amazon.de/dp/B0FX39Q2TN) [**Lenovo L24-4C | 24 Full HD WLED Monitor | 1920x1080 | 16:9 | 144Hz | 1ms Reaktionszeit | HDMI | VGA | Audio 3.5mm | 4-seitig-Panel | TÜV Augenschutz | AMD FreeSync | grau | 3.8 kg**Lenovo**€69.78**4.9★**▲ 251%**](https://www.amazon.de/dp/B0FHKZZ55J) [**AOC 24G42E 24 Zoll FHD Gaming Monitor 180Hz Fast IPS Panel 1ms GtG HDR10 G-Sync Compatible (1920x1080 HDMI 1x 2.0 DP 1x 1.4) Schwarz**AOC**€67.68**4.6★**▲ 214%**](https://www.amazon.de/dp/B0DS2PMMWD) [**Philips 24E2N1100LB - 24 Zoll Full HD Monitor Adaptive Bildsynchronisation (1920x1080 100 Hz 1x D-Sub 1x HDMI 1.4) schwarz**PHILIPS**€54.68**4.5★**▲ 198%**](https://www.amazon.de/dp/B0DXL2KV86) [**Philips 27M2N3200NF 27 Zoll FHD Monitor 144Hz IPS 1ms MPRT Adaptive Sync G-Sync Comp. HDR10 (1920x1080 HDMI 1x 2.0 DP 1x 1.4) Schwarz**PHILIPS**€69.52**4.5★**▲ 186%**](https://www.amazon.de/dp/B0F9YNCCH8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**36%
*“Nice Price”*
**Anzeigeauflösung**15%
*“Super Monitor”*
**Qualität insgesamt**13%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**6%
*“Produkt wie beschrieben”*
**Gesamtgröße**5%
*“Passt”*
**Montage/Installation**3%
*“Lässt sich easy installieren”*
**Farbe**3%
*“Cristal Clear und super Farben”*
**Design insgesamt**2%
*“modernes Design”*
**Anzeigefarben**1%
*“Samsung Monitor S70D: Brilliante Farben und superscharftes Bild”*
**Konnektivität – insgesamt**1%
*“Guter Monitor zum Anschluß an Smartphone und/oder Tablet”*
### **What buyers complain about **
**Audioqualität**11%
*“Was fehlt wären integrierte Lautsprecher”*
**Haltbarkeit**7%
*“Haltbarkeit schlecht”*
**Qualität insgesamt**7%
*“minderwertige Qualität”*
**Anzeigeauflösung**5%
*“Ergebnis ist ein wackeliger und schiefer Monitor”*
**Farbe**5%
*“Blaustichig”*
**Gesamtgröße**4%
*“passt gar nicht”*
**beworben Vs Tatsächliches Produkt**3%
*“Betrügerische Informationen im Angebot”*
**Helligkeit anzeigen**3%
*“Ungleichmäßige Ausleuchtung”*
**Einstellbarkeit/Drehbarkeit/lehnend**3%
*“Einziger Minuspunkt: nicht höhenverstellbar”*
**Anzeigefarben**3%
*“Die Farben wirken im HDR-Betrieb eher deplatziert”*
### **Top return reasons **
**Gesamtgröße**22%
**Anzeigeauflösung**9%
**Kompatibilität – insgesamt**8%
**Funktionalität insgesamt**7%
**Defekt Material/Teile**7%
**Qualität insgesamt**6%
**Konnektivität – insgesamt**4%
**Einstellbarkeit/Drehbarkeit/lehnend**4%
**Farbe**3%
**Lautsprecher**3%
## **Common questions**
- **Is monitor profitable to sell on Amazon Germany?**
- The niche generates €10.2M/yr across 42 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the monitor niche?**
- 16 brands and 273 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in monitor?**
- Top complaints mined from reviews: Audioqualität, Haltbarkeit, Qualität insgesamt. The return rate is 2.2%.
- **When does demand for monitor peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the monitor niche?**
- Listings span €54.68–€200.81; the average listing price is €92.97 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.
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