---
title: "Microsoft Tastatur — €13K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/microsoft-tastatur"
last_updated: "2026-08-10T02:33:45.111Z"
locale: en
meta:
description: "Niche score 41/100 · €13K/yr market · 64K searches/yr · €40.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €13K/yr market · 64K searches/yr · €40.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microsoft Tastatur — €13K/yr Amazon DE Niche (2026) - Flapen"
---
# **microsoft tastatur**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 56Conversion 7Competition 42Returns 77Price range 87Avg price 95Brand share 3Review moat 37Quality gap 67
**Avg price**
**Incredible****€40.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.69–€84.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,822.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€13K**
€13K/yr · 64K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, microsoft tastatur is a €13K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microsoft tastatur market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€20K–€30K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**124**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Microsoft42% - Logitech39% - Amazon Basics10% - CHERRY5% - SABLUTE2% - Trust1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +29.3% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/microsoft-tastatur/trend)
## **Top microsoft tastatur search terms**
- **tastatur microsoft**30K/yr+115.9%0.3% conv. - **microsoft tastatur**23K/yr-32.4%1.5% conv. - **microsoft keyboard**6K/yr-21.7%0.5% conv. - **microsoft tastatur kabellos**5K/yr-39.6%1.4% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/microsoft-tastatur/search-terms)
## **Top microsoft tastatur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€1K20%€3K30%€4K40%€5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Surface Keyboard (2. Edition) | QWERTZ**Microsoft**€84.50**4.6★44 rev](https://www.amazon.de/dp/B0DJH77WS8) [2**Logitech MK540 Advanced Kombi Kabellose Tastatur und Maus für Windows Deutsche QWERTZ-Tastatur Schwarz**Logitech**€31.29**4.3★5,721 rev](https://www.amazon.de/dp/B0797FYB3K) [3**Microsoft Ergonomische Tastatur Handballenauflage USB Schweizer QWERTZ Model-Nr.: LXN-0007**Microsoft**€68.09**3.7★37 rev](https://www.amazon.de/dp/B082QS72RZ) [4**Microsoft Wired Desktop 600 (QWERTY) - Black**Microsoft**€56.30**3.8★22 rev](https://www.amazon.de/dp/B01KKJQRMK) [5**Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz**Amazon Basics**€7.69**4.7★511 rev](https://www.amazon.de/dp/B0CSYSYYHW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz**Amazon Basics**€7.69**511 rev8mo ago](https://www.amazon.de/dp/B0CSYSYYHW) [**Surface Keyboard (2. Edition) | QWERTZ**Microsoft**€84.50**44 rev1y ago](https://www.amazon.de/dp/B0DJH77WS8) [**Logitech MK950 Signature Slim kabelloses Tastatur-Maus-Set schlankes Design leise tippen Wechsel zwischen DREI Geräten Bluetooth mehrere Betriebssysteme Windows Mac DEU QWERTZ-Layout Graphit**Logitech**€63.88**448 rev2y ago](https://www.amazon.de/dp/B0CTQNQSB5) [**Tastatur Maus Set Kabellos Ergonomische Tastatur in Voller Größe mit Handgelenkauflage Telefonhalter Schlafmodus Leise 2 4 GHz kabellose Tastatur und Maus für Mac Windows Computer Laptop PC**SABLUTE**€26.81**768 rev2y ago](https://www.amazon.de/dp/B0CT7Q961Q) [**Amazon Basics Tastatur-Maus-Set ergonomisch kabellos DE Layout - schwarz**Amazon Basics**€25.65**286 rev2y ago](https://www.amazon.de/dp/B0C23HBKJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Tastatur-Maus-Set ergonomisch kabellos DE Layout - schwarz**Amazon Basics**€25.65**4.2★**▲ 307%**](https://www.amazon.de/dp/B0C23HBKJ6) [**Microsoft Wired Desktop 600 (QWERTY) - Black**Microsoft**€56.30**3.8★**▲ 224%**](https://www.amazon.de/dp/B01KKJQRMK) [**Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz**Amazon Basics**€7.69**4.7★**▲ 208%**](https://www.amazon.de/dp/B0CSYSYYHW) [**Trust Taro Kabelgebundenes Tastatur und Maus Set Deutsches QWERTZ Layout Leise Tasten und Maustasten Spritzwassergeschützt USB-Anschluss für PC Laptop MacBook Windows macOS - Schwarz**Trust**€11.93**4.4★**▲ 198%**](https://www.amazon.de/dp/B08DG42CDY) [**Logitech MK950 Signature Slim kabelloses Tastatur-Maus-Set schlankes Design leise tippen Wechsel zwischen DREI Geräten Bluetooth mehrere Betriebssysteme Windows Mac DEU QWERTZ-Layout Graphit**Logitech**€63.88**4.4★**▲ 79%**](https://www.amazon.de/dp/B0CTQNQSB5)
**~~View all trending →~~**
## **What buyers say about microsoft tastatur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**21%
*“Preis-/Leistungsverhältnis OK”*
**Qualität insgesamt**20%
*“Super Produkt”*
**Touch-/Tastensteuerung**10%
*“Leichte soft-Tasten, das ist top”*
**beworben Vs Tatsächliches Produkt**7%
*“Alles wie beschrieben, Alles wie beschrieben, gerne wieder”*
**Benutzerfreundlichkeit**6%
*“nice in der Handhabung”*
**Konnektivität – insgesamt**5%
*“Mit Dongle klappt es super, ginge auch per Bluetooth”*
**Montage/Installation**3%
*“Installation war super easy”*
**Design insgesamt**3%
*“sehr schönes Design”*
**Gesamtgröße**3%
*“Passt”*
**Haltbarkeit**2%
*“Langlebig, funktioniert tadellos und sehr gut: Die Aufnahme des Dongles in der Maus und Tastatur”*
### **What buyers complain about **
**Haltbarkeit**16%
*“Short Durability”*
**Qualität insgesamt**13%
*“Produktionsfehler”*
**Touch-/Tastensteuerung**9%
*“Taste nach 2 Monaten defekt”*
**Funktionalität insgesamt**7%
*“Unbrauchbar”*
**Konnektivität – insgesamt**7%
*“Verbindungsprobleme”*
**Preis-Leistungs-Verhältnis**5%
*“Aber: ich musste für den Rückversand € 25,- zahlen”*
**Gesamtgröße**4%
*“Grösse”*
**Geräuschpegel**3%
*“die tasten sind relativ laut”*
**Kompatibilität – insgesamt**2%
*“Läuft erst unter Windows”*
**beworben Vs Tatsächliches Produkt**2%
*“Tastatur entsprach nicht dem Foto”*
### **Top return reasons **
**Funktionalität insgesamt**18%
**Gesamtgröße**18%
**Konnektivität – insgesamt**10%
**Touch-/Tastensteuerung**10%
**Kompatibilität – insgesamt**8%
**Defekt Material/Teile**6%
**Geräuschpegel**5%
**Qualität insgesamt**4%
**Produktzustand**3%
**beworben Vs Tatsächliches Produkt**3%
## **Common questions**
- **Is microsoft tastatur profitable to sell on Amazon Germany?**
- The niche generates €13K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the microsoft tastatur niche?**
- 6 brands and 124 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in microsoft tastatur?**
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Touch-/Tastensteuerung. The return rate is 1.9%.
- **When does demand for microsoft tastatur peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the microsoft tastatur niche?**
- Listings span €7.69–€84.50; the average listing price is €40.15 (sweet spot $15–$100). The average incumbent carries 2,822 reviews — the moat a new listing must climb.
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