---
title: "Mfc-l8690cdw Toner — €77K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/mfc-l8690cdw-toner"
last_updated: "2026-08-10T04:54:43.558Z"
locale: en
meta:
description: "Niche score 53/100 · €77K/yr market · 9K searches/yr · €61.73 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €77K/yr market · 9K searches/yr · €61.73 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mfc-l8690cdw Toner — €77K/yr Amazon DE Niche (2026) - Flapen"
---
# **mfc-l8690cdw toner**
**Worth a look**
Shows searches that convert (14.5% search→purchase), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 29Conversion 97Competition 31Returns 97Price range 61Avg price 89Brand share 42Review moat 75Quality gap 60
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€61.73**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****498.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€23.12–€149.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€77K**
€77K/yr · 9K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, mfc-l8690cdw toner is a €77K/yr Amazon Germany market (9K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mfc-l8690cdw toner market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **€62K–€77K**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**165**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**14%**
- Brother27% - Cool Toner26% - NOGIVY12% - KEENKLE8% - INFITONER8% - Kineco7% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +3.4% search growth over the last 90 days.
250150Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/mfc-l8690cdw-toner/trend)
## **Top mfc-l8690cdw toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€15K30%€23K40%€31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cool Toner TN423 Tonerkartusche als Ersatz Kompatible für Brother TN-423 TN-423BK TN-421 MFC-L8690CDW MFC L8690CDW DCP-L8410CDW MFC-L8900CDW HL-L8260CDW HL-L8360CDW Schwarz Cyan Gelb Magenta 4er-Pack**Cool Toner**€53.82**4.3★954 rev](https://www.amazon.de/dp/B00IFZFNN6) [2**Brother Original Jumbo Toner Cartridge Black**Brother**€82.81**4.3★362 rev](https://www.amazon.de/dp/B06WVCR748) [3**TN-423 TN423 Toner Kompatibel für Brother TN423 TN 423 TN-421 tn 421 für Brother MFC-L8690CDW Toner HL-L8260CDW MFC-l9570cdw DCP-L8410CDW (Schwarz Cyan Magenta Gelb 4er-Pack)**NOGIVY**€39.76**4.4★63 rev](https://www.amazon.de/dp/B0CTMBR22G) [4**Brother Original Tonerkassette TN-421Y gelb (für Brother HL-L8260CDW HL-L8360CDW DCP-L8410CDW MFC-L8690CDW MFC-L8900CDW)**Brother**€68.87**4.3★362 rev](https://www.amazon.de/dp/B06VW5LDM7) [5**KEENKLE TN-423 TN423 Toner Kompatibel für Brother TN-423BK TN 423 TN-421 für Brother MFC-L8690CDW Toner HL-L8260CDW MFC-l9570cdw DCP-L8410CDW (TN423BK TN423C TN423Y TN423M 4er-Pack)**KEENKLE**€40.08**4.6★18 rev](https://www.amazon.de/dp/B0GHG1BKRF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TN423 MFC-L8690CDW Toner Kompatibel für Brother TN-423 TN-421 TN 423 Toner für HL-L8260CDW DCP-L8410CDW HL-L8360CDW MFC-L8900CDW 8690CDW 8260CDW Schwarz Cyan Gelb Magenta 4er-Pack**INFITONER**€40.55**5 rev1mo ago](https://www.amazon.de/dp/B0H2XK4RKY) [**KEENKLE TN-423 TN423 Toner Kompatibel für Brother TN-423BK TN 423 TN-421 für Brother MFC-L8690CDW Toner HL-L8260CDW MFC-l9570cdw DCP-L8410CDW (TN423BK TN423C TN423Y TN423M 4er-Pack)**KEENKLE**€40.08**18 rev5mo ago](https://www.amazon.de/dp/B0GHG1BKRF) [**LOFBLAT TN423 TN421 Kompatibel für Brother MFC-L8690CDW TN-423 TN-423BK TN-421 für Brother MFC L8690CDW DCP-L8410CDW MFC-L8900CDW HL-L8260CDW HL-L8360CDW (Schwarz Cyan Gelb Magenta 4-Pack)**LOFBLAT**€42.47**2,021 rev8mo ago](https://www.amazon.de/dp/B0FZVRYWJV) [**Plamtree TN423 Toner Kompatibel mit Brother TN-423 TN-423BK TN-421 für Brother MFC-L8690CDW Toner HL-L8260CDW HL-L8360CDW MFC-L8900CDW DCP-L8410CDW DCP-L8410CDN (Schwarz Cyan Gelb Magenta 4er-Pack)**Palmtree**€43.76**44 rev1y ago](https://www.amazon.de/dp/B0D6LKL526) [**TN423 TN-423 Toner Set Kompatibel für Brother TN-423BK TN421 Toner Multipack für MFC-L8690CDW HL-L8260CDW DCP-L8410CDW HL-L8360CDW MFC-L8900CDW (4er-Pack 423 Schwarz Cyan Magenta Gelb)**GPC IMAGE**€41.68**19 rev1y ago](https://www.amazon.de/dp/B0F7LLZHSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TN423 MFC-L8690CDW Toner Kompatibel für Brother TN-423 TN-421 TN 423 Toner für HL-L8260CDW DCP-L8410CDW HL-L8360CDW MFC-L8900CDW 8690CDW 8260CDW Schwarz Cyan Gelb Magenta 4er-Pack**INFITONER**€40.55**5.0★**▲ 223%**](https://www.amazon.de/dp/B0H2XK4RKY) [**KEENKLE TN-423 TN423 Toner Kompatibel für Brother TN-423BK TN 423 TN-421 für Brother MFC-L8690CDW Toner HL-L8260CDW MFC-l9570cdw DCP-L8410CDW (TN423BK TN423C TN423Y TN423M 4er-Pack)**KEENKLE**€40.08**4.6★**▲ 195%**](https://www.amazon.de/dp/B0GHG1BKRF) [**Kineco XL Toner ersetzt TN421 TN423 Schwarz für Brother MFC-L8690CDW MFC-L8900CDW**Kineco**€23.12**4.8★**▲ 67%**](https://www.amazon.de/dp/B073W8P3JN) [**LOFBLAT TN423 TN421 Kompatibel für Brother MFC-L8690CDW TN-423 TN-423BK TN-421 für Brother MFC L8690CDW DCP-L8410CDW MFC-L8900CDW HL-L8260CDW HL-L8360CDW (Schwarz Cyan Gelb Magenta 4-Pack)**LOFBLAT**€42.47**4.5★**▲ 62%**](https://www.amazon.de/dp/B0FZVRYWJV) [**Brother Original Jumbo Toner Cartridge Cyan**Brother**€109.04**4.1★**▲ 57%**](https://www.amazon.de/dp/B06VW3X7TY)
**~~View all trending →~~**
## **What buyers say about mfc-l8690cdw toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**20%
*“Sinnvoll gespart”*
**Qualität insgesamt**18%
*“maximaler Qualität”*
**Funktionalität insgesamt**8%
*“Schon nach ein paar Tonern habe ich mir so bei gleicher Leistung genug Geld gespart, um mir einen neuen Drucker zu kaufen, sollten diese Artikel mein Gerät beschädigen”*
**Gesamtgröße**7%
*“Passt alles”*
**Kompatibilität – insgesamt**6%
*“Passt und funktioniert”*
**beworben Vs Tatsächliches Produkt**6%
*“ok. Produkt erfüllt meine Erwartungen”*
**Druckqualität**5%
*“Die anderen Toner drucken normal”*
**Montage/Installation**5%
*“Die Installation erfolgte ohne Probleme”*
**Farbe**5%
*“Hervorragende Pigmentqualität: Das Tonerpulver weist eine sehr feine Körnung auf”*
**Haltbarkeit**4%
*“Maximale Zuverlässigkeit und scharfes Druckbild für Vieldrucker”*
### **What buyers complain about **
**Druckqualität**16%
*“- Das Brother-Logo oben auf der Patrone ist beim Fake billig verarbeitet,”*
**Preis-Leistungs-Verhältnis**15%
*“Teuer”*
**Funktionalität insgesamt**14%
*“Funktioniert nicht”*
**Qualität insgesamt**9%
*“Kein Original-Toner - schlechte Qualität”*
**Anzeigefarben**8%
*“Die Farbe läuft unkontrolliert aus einer Seite heraus”*
**Farbe**7%
*“Und die Farbe wirkt auch nicht gut”*
**Design insgesamt**3%
*“Leider eine Fehlkonstruktion”*
**Kompatibilität – insgesamt**3%
*“Nicht kompatibel”*
**Patronekapazität**2%
*“Leider war die blaue Tinte beim Einsetzen leer”*
**Ethischer Handel/Fairer Handel**2%
*“Betrug”*
### **Top return reasons **
**Gesamtgröße**33%
**Kompatibilität – insgesamt**24%
**Funktionalität insgesamt**15%
**Druckqualität**5%
**Farbe**4%
**Auslaufsicher**3%
**Defekt Material/Teile**3%
**beworben Vs Tatsächliches Produkt**3%
**Recyceln/Wiederverwenden**2%
**Patrone/Tinte Qualität**2%
## **Common questions**
- **Is mfc-l8690cdw toner profitable to sell on Amazon Germany?**
- The niche generates €77K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mfc-l8690cdw toner niche?**
- 10 brands and 165 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in mfc-l8690cdw toner?**
- Top complaints mined from reviews: Druckqualität, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.7%.
- **When does demand for mfc-l8690cdw toner peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mfc-l8690cdw toner niche?**
- Listings span €23.12–€149.52; the average listing price is €61.73 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.
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