---
title: "hp 963 — €1.2M/yr Amazon Germany Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/hp-963"
last_updated: "2026-07-21T06:27:11.790Z"
locale: en
meta:
description: "hp 963 clears our launch bar: a $1.2M/yr market growing +106.1% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:description": "hp 963 clears our launch bar: a $1.2M/yr market growing +106.1% this quarter with returns at 0.7%. Data updated Jul 2026."
"og:title": "hp 963 — €1.2M/yr Amazon Germany Niche, Score 69/100 - Flapen"
---
# **hp 963**
**Launch it**
A $1.2M/yr market growing +106.1% this quarter with returns at 0.7% — clears our launch bar.
Market size 81Growth 93Conversion 66Competition 31Returns 96Price range 66Avg price 95Brand share 6Review moat 70Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****€45.49**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+106.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****€1.2M**
€1.2M/yr · 449K searches
**Review moat**
**Good****687.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€19.03–€141.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, hp 963 is a €1.2M/yr Amazon Germany market (449K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Launch it — 69/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.1M–€1.4M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **30.3%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **186 days**
## **Competition**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- HP73% - KERFOINK15% - Washope4% - Topkolor3% - GoToners3% - NewLift2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +106.1% search growth over the last 90 days.
60K40KSpike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/hp-963/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€121K20%€242K30%€363K40%€484K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP 963 (6ZC70AE) Multipack Original Druckerpatronen 1xBlau 1x Megenta 1xGelb 1xSchwarz für HP OfficeJet Pro 901x 902x Standard**HP**€79.19**4.4★2,670 rev](https://www.amazon.de/dp/B08GKW8Z1N) [2**KERFOINK 963xl Multipack Patronen Kompatibe**KERFOINK**€40.92**1.7★41 rev](https://www.amazon.de/dp/B0GR4QN1CG) [3**HP 3JA30AE Tinte Schwarz XL**HP**€39.99**4.5★1,477 rev](https://www.amazon.de/dp/B07QP9D3L7) [4**HP 963XL Multipack Original Druckerpatronen 4er Pack Schwarz Cyan Magenta Gelb**HP**€141.66**4.6★2,117 rev](https://www.amazon.de/dp/B07QP7JDMG) [5**HP 963XL (3JA29AE) Gelb Original Druckerpatrone mit hoher Reichweite für HP OfficeJet Pro 9010 9012 9015 9016 9019 9020 9022 9025**HP**€29.73**4.7★564 rev](https://www.amazon.de/dp/B07R7VLZQ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KERFOINK 963xl Multipack Patronen Kompatibe**KERFOINK**€40.92**41 rev4mo ago](https://www.amazon.de/dp/B0GR4QN1CG) [**963XL Multipack Patronen Kompatibel für HP 963 963 XL Druckerpatronen für HP Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (Schwarz Cyan Magenta Gelb 4er-Pack)**Washope**€35.84**24 rev5mo ago](https://www.amazon.de/dp/B0GLNLS5ZN) [**NewLift Kompatibel für HP 963 Druckerpatronen Kompatibel für HP officejet Pro 9010 9020 9022 9015 9016 (4er-Pack)**NewLift**€33.25**28 rev5mo ago](https://www.amazon.de/dp/B0GGB43MPH) [**GoToners 963XL Multipack Druckerpatronen Kompatibel für HP 963 XL Patronen für Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (2 Schwarz 1 Cyan 1 Magenta 1 Gelb)**GoToners**€42.52**25 rev8mo ago](https://www.amazon.de/dp/B0FZVJBSZ8) [**HP 963 4-Pack CMYK(4) Original Combo Ink Cartridge**HP**€97.74**1 rev1y ago](https://www.amazon.de/dp/B0GV49BJJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HP 963 4-Pack CMYK(4) Original Combo Ink Cartridge**HP**€97.74**1.0★**▲ 277%**](https://www.amazon.de/dp/B0GV49BJJW) [**963XL Multipack Patronen Kompatibel für HP 963 963 XL Druckerpatronen für HP Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (Schwarz Cyan Magenta Gelb 4er-Pack)**Washope**€35.84**4.2★**▲ 248%**](https://www.amazon.de/dp/B0GLNLS5ZN) [**KERFOINK 963xl Multipack Patronen Kompatibe**KERFOINK**€40.92**1.7★**▲ 233%**](https://www.amazon.de/dp/B0GR4QN1CG) [**GoToners 963XL Multipack Druckerpatronen Kompatibel für HP 963 XL Patronen für Officejet Pro 9010 9012 9013 9014 9015 9016 9018 9019 9020 9022 9023 9025 9026 (2 Schwarz 1 Cyan 1 Magenta 1 Gelb)**GoToners**€42.52**2.1★**▲ 112%**](https://www.amazon.de/dp/B0FZVJBSZ8) [**NewLift Kompatibel für HP 963 Druckerpatronen Kompatibel für HP officejet Pro 9010 9020 9022 9015 9016 (4er-Pack)**NewLift**€33.25**2.5★**▲ 42%**](https://www.amazon.de/dp/B0GGB43MPH)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**29%
*“Beste Qalität”*
**Preis-Leistungs-Verhältnis**17%
*“Preis-Leistung super”*
**Patrone/Tinte Qualität**8%
*“wohlbemerkt Original HP Patronen!, bei blau und gelb als Fremdchip erkannt und nichts ging hier gestern😡.”*
**beworben Vs Tatsächliches Produkt**7%
*“Hält was es verspricht”*
**Gesamtgröße**5%
*“passt alles”*
**Farbe**5%
*“Farbe top”*
**Funktionalität insgesamt**4%
*“Der Füllstand wird korrekt angezeigt – keine Fehlermeldungen oder blockierte Druckvorgänge”*
**Montage/Installation**4%
*“Einwandfreie Installation ohne Probleme”*
**Benutzerfreundlichkeit**3%
*“lassen sich einfach einsetzen.”*
**Druckqualität**2%
*“Druckt”*
### **What buyers complain about **
**Funktionalität insgesamt**23%
*“Funktioniert nicht”*
**Kompatibilität – insgesamt**19%
*“Inkompatibel zu HP OfficeJet Pro 9010”*
**Preis-Leistungs-Verhältnis**12%
*“50€ für nichts bezahlt”*
**Qualität insgesamt**10%
*“Müll”*
**Haltbarkeit**5%
*“Mieserableste Patrone ever”*
**Farbe**4%
*“Die Farben stimmen nicht”*
**Benutzerfreundlichkeit**3%
*“Kein Druck möglich”*
**Gesamtgröße**3%
*“Passt nicht”*
**beworben Vs Tatsächliches Produkt**3%
*“Nicht wie angepriesen”*
**Druckqualität**3%
*“Der Drucker sagt falscher Chip, nicht kompatibles Fabrikat”*
### **Top return reasons **
**Funktionalität insgesamt**30%
**Kompatibilität – insgesamt**30%
**Gesamtgröße**15%
**beworben Vs Tatsächliches Produkt**4%
**Patronekapazität**4%
**Farbe**4%
**Defekt Material/Teile**3%
**Patrone/Tinte Qualität**2%
**Druckqualität**2%
**Konnektivität – insgesamt**1%
## **Common questions**
- **Is hp 963 profitable to sell on Amazon Germany?**
- The niche generates €1.2M/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +106.1%. Flapen's verdict: Launch it (69/100).
- **How competitive is the hp 963 niche?**
- 6 brands and 107 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in hp 963?**
- Top complaints mined from reviews: Funktionalität insgesamt, Kompatibilität – insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.7%.
- **When does demand for hp 963 peak?**
- Demand peaks in May–Jun; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the hp 963 niche?**
- Listings span €19.03–€141.66; the average listing price is €45.49 (sweet spot $15–$100). The average incumbent carries 688 reviews — the moat a new listing must climb.
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