---
title: "Dell Tastatur — €92K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/dell-tastatur"
last_updated: "2026-08-09T22:44:55.792Z"
locale: en
meta:
description: "Niche score 47/100 · €92K/yr market · 96K searches/yr · €39.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €92K/yr market · 96K searches/yr · €39.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dell Tastatur — €92K/yr Amazon DE Niche (2026) - Flapen"
---
# **dell tastatur**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 66Conversion 30Competition 33Returns 80Price range 86Avg price 95Brand share 0Review moat 66Quality gap 55
**Avg price**
**Incredible****€39.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.69–€69.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+45.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****878.91**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€92K**
€92K/yr · 96K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, dell tastatur is a €92K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dell tastatur market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **€99K–€119K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#392**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**146**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**0%**
- Dell85% - Amazon Basics7% - Logitech5% - B.FRIENDIT1% - Arteck1%
## **Demand**
Weekly Amazon search volume, last 25 weeks — +45.0% search growth over the last 90 days.
9K7KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/dell-tastatur/trend)
## **Top dell tastatur search terms**
- **dell tastatur**45K/yr+43.7%1.2% conv. - **dell tastatur kabellos**30K/yr+106.7%0.3% conv. - **dell tastatur und maus kabellos**10K/yr-20.9%6.3% conv. - **tastatur dell**7K/yr-28.7%4.9% conv. - **dell keyboard**3K/yr-23.8%2.8% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/dell-tastatur/search-terms)
## **Top dell tastatur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€9K15%€14K20%€18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dell Multi-Device kabellose Tastatur und Maus - KM7120W - German (QWERTZ)**Dell**€51.97**4.4★133 rev](https://www.amazon.de/dp/B0879KGWTY) [2**Dell Pro KM555 Tastatur und Maus Set - Kompakt Leise QWERTZ Layout Dual-Mode Wireless 4020 DPI Maus 18 programmierbare Tasten Smart Connect Copilot-Taste Schwarz**Dell**€20.98**4.6★17 rev](https://www.amazon.de/dp/B0DHVSDRZG) [3**Dell Multimedia Tastatur KB216 - deutsch (QWERTZ) - schwarz**Dell**€12.27**4.4★307 rev](https://www.amazon.de/dp/B0114LNOS8) [4**Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz**Amazon Basics**€7.69**4.7★511 rev](https://www.amazon.de/dp/B0CSYSYYHW) [5**Dell KB-522 Wired Business Multimedia Tastatur German (QWERTZ) schwarz**Dell**€19.00**4.4★227 rev](https://www.amazon.de/dp/B01MY6MH4P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz**Amazon Basics**€7.69**511 rev8mo ago](https://www.amazon.de/dp/B0CSYSYYHW) [**Dell Pro KM555 Tastatur und Maus Set - Kompakt Leise QWERTZ Layout Dual-Mode Wireless 4020 DPI Maus 18 programmierbare Tasten Smart Connect Copilot-Taste Schwarz**Dell**€20.98**17 rev1y ago](https://www.amazon.de/dp/B0DHVSDRZG) [**Dell leise Tastatur und Maus KM555 - deutsch (QWERTZ)**Dell**€42.57**4 rev1y ago](https://www.amazon.de/dp/B0DHLMR1DN) [**Logitech MK950 Signature Slim kabelloses Tastatur-Maus-Set schlankes Design leise tippen Wechsel zwischen DREI Geräten Bluetooth mehrere Betriebssysteme Windows Mac DEU QWERTZ-Layout Graphit**Logitech**€63.88**448 rev2y ago](https://www.amazon.de/dp/B0CTQNQSB5) [**Logitech MX Keys S kabellose Tastatur Low Profile Fluid Quiet Typing Programmable Backlighting Bluetooth USB C Rechargeable für Windows PC Linux Chrome Mac Deutsches QWERTZ - Grau**Logitech**€65.38**1,939 rev3y ago](https://www.amazon.de/dp/B07W8Q8VY6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dell KM7321W Kabellose Tastatur und Maus für UK-Multigeräte (QWERTY) 2 4 GHz Bluetooth 5.0 128 Bit AES-Verschlüsselung 4000 DPI kompatibel mit Windows Mac Linux Chrome und Android Grau**Dell**€64.72**4.3★**▲ 316%**](https://www.amazon.de/dp/B095P71TK1) [**Dell Pro KM555 Tastatur und Maus Set - Kompakt Leise QWERTZ Layout Dual-Mode Wireless 4020 DPI Maus 18 programmierbare Tasten Smart Connect Copilot-Taste Schwarz**Dell**€20.98**4.6★**▲ 127%**](https://www.amazon.de/dp/B0DHVSDRZG) [**Amazon Basics Tastatur mit DE-Layout flach USB-kabelgebunden Mattschwarz**Amazon Basics**€7.69**4.7★**▲ 108%**](https://www.amazon.de/dp/B0CSYSYYHW) [**Bluetooth Aluminium Wireless Tastatur für Mac Low-Profile und leise Tasten für Multi-Device Kompatibel mit Apple iMac MacBook Mac und iPad wiederaufladbarer Akku Silber Schwarz - KB-K2-SV-DE**B.FRIENDIT**€44.64**4.2★**▲ 73%**](https://www.amazon.de/dp/B0C6K2LZLC) [**Logitech MK950 Signature Slim kabelloses Tastatur-Maus-Set schlankes Design leise tippen Wechsel zwischen DREI Geräten Bluetooth mehrere Betriebssysteme Windows Mac DEU QWERTZ-Layout Graphit**Logitech**€63.88**4.4★**▲ 59%**](https://www.amazon.de/dp/B0CTQNQSB5)
**~~View all trending →~~**
## **What buyers say about dell tastatur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**21%
*“Super Preis/Leistung”*
**Qualität insgesamt**19%
*“Super Produkt”*
**Touch-/Tastensteuerung**9%
*“Leichte soft-Tasten, das ist top”*
**Benutzerfreundlichkeit**7%
*“nice in der Handhabung”*
**beworben Vs Tatsächliches Produkt**6%
*“Macht wass es soll”*
**Konnektivität – insgesamt**6%
*“Mit Dongle klappt es super, ginge auch per Bluetooth”*
**Design insgesamt**3%
*“schlichtes Design”*
**Montage/Installation**3%
*“Installation kinderleicht ohne Probleme”*
**Haltbarkeit**3%
*“Langlebig, funktioniert tadellos und sehr gut: Die Aufnahme des Dongles in der Maus und Tastatur”*
**Gesamtgröße**2%
*“Passt alles”*
### **What buyers complain about **
**Haltbarkeit**16%
*“Short Durability”*
**Konnektivität – insgesamt**11%
*“Verbindungsprobleme”*
**Qualität insgesamt**8%
*“Das kanns doch nicht sein, seit ca. 3-4 Jahren wird die Produktqualität einfach schlechter und der Preis steigt”*
**Touch-/Tastensteuerung**8%
*“Taste hängt”*
**Funktionalität insgesamt**6%
*“Er hängt und funktioniert kaum mehr noch”*
**Preis-Leistungs-Verhältnis**5%
*“Für den Preis ungenügend”*
**Geräuschpegel**3%
*“die tasten sind relativ laut”*
**Gesamtgröße**3%
*“Nur die Zustellung passte nicht”*
**Kompatibilität – insgesamt**3%
*“Schlechte Kompatibilität mit MacOS”*
**beworben Vs Tatsächliches Produkt**3%
*“Reklamation”*
### **Top return reasons **
**Gesamtgröße**18%
**Funktionalität insgesamt**16%
**Konnektivität – insgesamt**11%
**Touch-/Tastensteuerung**9%
**Kompatibilität – insgesamt**9%
**Defekt Material/Teile**6%
**Qualität insgesamt**5%
**Geräuschpegel**5%
**Produktzustand**4%
**beworben Vs Tatsächliches Produkt**2%
## **Common questions**
- **Is dell tastatur profitable to sell on Amazon Germany?**
- The niche generates €92K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dell tastatur niche?**
- 5 brands and 146 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dell tastatur?**
- Top complaints mined from reviews: Haltbarkeit, Konnektivität – insgesamt, Qualität insgesamt. The return rate is 1.8%.
- **What does it cost to enter the dell tastatur niche?**
- Listings span €7.69–€69.82; the average listing price is €39.67 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.
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