---
title: "Clarifying Shampoo — €126K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/clarifying-shampoo"
last_updated: "2026-08-09T21:26:26.985Z"
locale: en
meta:
description: "Niche score 46/100 · €126K/yr market · 106K searches/yr · €18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €126K/yr market · 106K searches/yr · €18.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clarifying Shampoo — €126K/yr Amazon DE Niche (2026) - Flapen"
---
# **clarifying shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 27Conversion 70Competition 43Returns 100Price range 88Avg price 84Brand share 0Review moat 33Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€12.91–€37.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€18.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,247.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€126K**
€126K/yr · 106K searches
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, clarifying shampoo is a €126K/yr Amazon Germany market (106K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clarifying shampoo market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€111K–€149K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#885**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**0%**
- milk_shake63% - Olaplex28% - Glynt7% - KÉRASTASE2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/clarifying-shampoo/trend)
## **Top clarifying shampoo search terms**
- **milkshake shampoo**24K/yr+12.1%4.9% conv. - **milk shake shampoo**21K/yr-7.4%5.3% conv. - **glynt ice blond**6K/yr+55.3%0.3% conv. - **glynt ice blond shampoo**11K/yr-16.7%0.5% conv. - **olaplex silbershampoo**9K/yr+16.1%16.2% conv. - **milk shake icy blond**6K/yr+8.5%12.3% conv. - **milkshake icy blond**6K/yr+7.7%8.4% conv. - **olaplex blondiertes haar**4K/yr-5.4%7.1% conv. - **olaplex blond**5K/yr-21.8%10.8% conv. - **ice blond shampoo**4K/yr-9.2%2.1% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/clarifying-shampoo/search-terms)
## **Top clarifying shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€13K20%€25K30%€38K40%€51K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**milk_shake | Icy Blond Shampoo 300 ml Spezielles Anti-Gelb Shampoo für blondes oder aufgehelltes Haar mit schwarzem Pigment Made in Italy**milk_shake**€17.22**4.5★5,547 rev](https://www.amazon.de/dp/B09T3M16ZP) [2**Olaplex N.4P Blonde Enhancer Purple Toning Shampoo: Neutralisiert Gelbstich & Stärkt | Repariert Haarschäden & Spendet Feuchtigkeit 250 mL**Olaplex**€16.23**4.5★4,788 rev](https://www.amazon.de/dp/B09GYH2NP8) [3**Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralisiert Gelbstich & Stärkt | Repariert Schäden & Spendet Feuchtigkeit | Für Krauses Lockiges Glattes Und Welliges Haar 250 mL**Olaplex**€16.26**4.4★1,210 rev](https://www.amazon.de/dp/B0CFHRKH74) [4**milk_shake | Moisture & More Shampoo 300 ml Hydratisierendes Shampoo für trockenes Haar Made in Italy**milk_shake**€16.80**4.7★279 rev](https://www.amazon.de/dp/B0D62SYCQQ) [5**milk_shake | Silver Shine Shampoo 300 ml Spezielles Anti-Gelb-Shampoo für blondes Naturhaar weißes oder graues Haar mit violettem Pigment Made in Italy**milk_shake**€16.23**4.6★12,219 rev](https://www.amazon.de/dp/B01HQCGYDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**milk_shake | Integrity & strength Nourishing Shampoo 300 ml Nährendes Shampoo für alle Haartypen**milk_shake**€17.19**601 rev1y ago](https://www.amazon.de/dp/B0DVT29BMZ) [**milk_shake moisture&more shampoo 1000 ml**milk_shake**€30.86**93 rev1y ago](https://www.amazon.de/dp/B0DGXK9QQP) [**milk_shake | Moisture & More Shampoo 300 ml Hydratisierendes Shampoo für trockenes Haar Made in Italy**milk_shake**€16.80**279 rev1y ago](https://www.amazon.de/dp/B0D62SYCQQ) [**milk_shake | Icy Blond Toning Spray 100 ml Spezieller Anti-Gelb Toner ohne Spülung für blondes oder gebleichtes Haar mit schwarzem Pigment Made in Italy**milk_shake**€14.79**418 rev2y ago](https://www.amazon.de/dp/B0CNVVRWLQ) [**Olaplex N.5P Blonde Enhancer Purple Toning Conditioner: Neutralisiert Gelbstich & Stärkt | Repariert Schäden & Spendet Feuchtigkeit | Für Krauses Lockiges Glattes Und Welliges Haar 250 mL**Olaplex**€16.26**1,210 rev2y ago](https://www.amazon.de/dp/B0CFHRKH74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**milk_shake | Integrity & strength Nourishing Shampoo 300 ml Nährendes Shampoo für alle Haartypen**milk_shake**€17.19**4.7★**▲ 134%**](https://www.amazon.de/dp/B0DVT29BMZ) [**Glynt Mangala No Yellow Shampoo 250 ml**Glynt**€15.01**4.3★**▲ 48%**](https://www.amazon.de/dp/B00U09V9OM) [**Olaplex N.5 Bond Maintenance Hair Strengthening Conditioner: Repairs Damage & Defend Against Future Breakage | Reduce Frizz | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**€15.06**4.5★**▲ 35%**](https://www.amazon.de/dp/B08TWV3S41) [**milk_shake | Icy Blond Toning Spray 100 ml Spezieller Anti-Gelb Toner ohne Spülung für blondes oder gebleichtes Haar mit schwarzem Pigment Made in Italy**milk_shake**€14.79**4.3★**▲ 32%**](https://www.amazon.de/dp/B0CNVVRWLQ) [**Olaplex N.4 Bond Maintenance Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Hydration & Softness | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**€15.95**4.5★**▲ 31%**](https://www.amazon.de/dp/B08TWQ37XF)
**~~View all trending →~~**
## **What buyers say about clarifying shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Beste Produkte”*
**Geruch**10%
*“Ich kann den angenehmen Geruch bestätigen”*
**Eignung für gefärbtes Haar**9%
*“Bestes Silbershampoo für blonde Haare”*
**Weiches Gefühl**7%
*“Weiche Haare”*
**Farbe**6%
*“Alles supi - hohe Pigmente”*
**Haarstyling**5%
*“Tolle Haarpflege”*
**Preis-Leistungs-Verhältnis**5%
*“Sein Geld absolut wert”*
**Feucht/Trocken**5%
*“Der Conditioner spendet viel Feuchtigkeit”*
**Haarwachstum**4%
*“hilft dabei, geschädigte Haarstrukturen nachhaltig zu reparieren.”*
**Reinigung**4%
*“Sehr angenehmes Shampoo”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**16%
*“Bei knapp 17 Euronen für 100 ml ist dies inakzeptabel”*
**Farbe**15%
*“Färbt nach der nächsten Wäsche”*
**Feucht/Trocken**11%
*“extrem trocken werden.”*
**Eignung für gefärbtes Haar**5%
*“Bei frisch blondierten Haar sind die Spitzen intensiver bläulich gräulich”*
**Symptomreduktion**5%
*“habe aber keine verbesserungen feststellen können.”*
**beworben Vs Tatsächliches Produkt**5%
*“Wirkt nicht so gut wie beschrieben”*
**Haarverwandt**4%
*“Haarausfall”*
**Reinigung**4%
*“Schäumt nicht, reinigt nicht, auch Kopfhaut ohne spürbare reinigende Wirkung”*
**Qualität insgesamt**3%
*“Die Shampooflasche ist außerdem sehr minderwertig und billig gemacht, für den Preis”*
**Geruch**3%
*“Stinkt extrem”*
### **Top return reasons **
**Auslaufsicher**26%
**Farbe**22%
**Funktionalität insgesamt**11%
**Feucht/Trocken**9%
**Zertifizierungen**4%
**Haarverwandt**4%
**Motorleistung**4%
**Geruch**4%
**Qualität insgesamt**4%
**Gesamtgröße**4%
## **Common questions**
- **Is clarifying shampoo profitable to sell on Amazon Germany?**
- The niche generates €126K/yr across 24 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the clarifying shampoo niche?**
- 4 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in clarifying shampoo?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Feucht/Trocken. The return rate is 0.1%.
- **When does demand for clarifying shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the clarifying shampoo niche?**
- Listings span €12.91–€37.71; the average listing price is €18.58 (sweet spot $15–$100). The average incumbent carries 3,248 reviews — the moat a new listing must climb.
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