---
title: "Brother Toner — €86K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/brother-toner"
last_updated: "2026-08-09T22:44:23.542Z"
locale: en
meta:
description: "Niche score 42/100 · €86K/yr market · 30K searches/yr · €67.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €86K/yr market · 30K searches/yr · €67.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brother Toner — €86K/yr Amazon DE Niche (2026) - Flapen"
---
# **brother toner**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 52Competition 40Returns 97Price range 56Avg price 87Brand share 7Review moat 54Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€67.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€21.46–€161.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,337.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€86K**
€86K/yr · 30K searches
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, brother toner is a €86K/yr Amazon Germany market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brother toner market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **€68K–€85K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**225**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**1%**
- Brother83% - Cool Toner7% - Palmtree3% - INFITONER3% - inkalfa2% - HALLOLUX1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -14.3% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/brother-toner/trend)
## **Top brother toner search terms**
- **brother toner**18K/yr-16.2%3.2% conv. - **toner brother**9K/yr-10.2%3.5% conv. - **brother laserdrucker toner**2K/yr-15.9%1.9% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/brother-toner/search-terms)
## **Top brother toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€17K30%€26K40%€35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother TN2410 TN-2410 Tonerkartusche (für Brother HL-L2310D HL-L2350DW HL-L2370DN HL-L2375DW DCP-L2510D DCP-L2530DW DCP-L2550DN MFC-L2710DN MFC-L2710DW MFC-L2730DW MFC-L2750DW) schwarz**Brother**€37.10**4.6★6,127 rev](https://www.amazon.de/dp/B076QJPWFZ) [2**Brother TN-243CMYK Original Tonerkartusche Druckt bis zu 1000 Seiten cyan magenta gelb und schwarz 1er Pack**Brother**€149.52**4.5★3,213 rev](https://www.amazon.de/dp/B07FXXKFSC) [3**Brother Original TN-248VAL Tonerkartuschen Value Pack Cyan/Magenta/Gelb/Schwarz**Brother**€156.14**4.5★599 rev](https://www.amazon.de/dp/B0CJ2T1KF7) [4**Brother BA77949 TN-2420 Tonerkartusche (für Brother HL-L2310D HL-L2350DW HL-L2370DN HL-L2375DW DCP-L2510D DCP-L2530DW DCP-L2550DN MFC-L2710DN MFC-L2710DW MFC-L2730DW MFC-L2750DW) schwarz XL**Brother**€59.83**4.6★4,993 rev](https://www.amazon.de/dp/B076QJPWG1) [5**Brother BA78745 TN-243BK Original Tonerkassette (für Brother DCP-L3510CDW DCP-L3550CDW HL-L3210CW HL-L3230CDW HL-L3270CDW MFC-L3710CW MFC-L3730CDN MFC-L3750CDW und MFC-L3770CDW) schwarz**Brother**€42.85**4.6★2,661 rev](https://www.amazon.de/dp/B07FXRN58P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TN247 TN243CMYK Toner Kompatible für Brother TN-247BK TN-243CMYK TN 247 TN 243 für Brother MFC-L3750CDW Toner MFC L3750CDW DCP-L3550CDW MFC-L3770CDW MFC-L3710CW DCP-L3510CDW (5er-Pack)**HALLOLUX**€34.31**16 rev2mo ago](https://www.amazon.de/dp/B0GWYV4D85) [**Lemero TN2510 TN2510XL Toner Kompatibel für Brother MFC-l2827dw Toner HL-L2400DWE MFC-L2800DW MFC-L2835DW MFC-L2860DW HL-L2445DW DCP-L2660DW DCP-L2627DW HL-L2400DW (4er-Pack) Schwarz mit Chip**Lemero**€48.22**73 rev1y ago](https://www.amazon.de/dp/B0FGQ16PFN) [**TN248XL TN248 MFC-L3760CDW Toner 5-Pack Kompatible für Brother MFC-L3740CDW TN-248 TN-248XL DCP-L3560CDW DCP-L3520CDW DCP-L3520CDWE MFC-L3740CDWE MFC-L8390CDW HL-L3240CDW HL-L3220CWE TN-248CMYK**Cool Toner**€58.00**166 rev1y ago](https://www.amazon.de/dp/B0FDPZ9J8H) [**TN248XL TN248 Kompatibel für Brother MFC-L3760CDW Toner Brother MFC-L3740CDW Toner Brother MFC-L3740CDWE Brother DCP-L3560CDW TN 248 Brother DCP-L3520CDWE MFC-L8390CDW Brother HL-L3240CDW HL-L3220CWE**Palmtree**€54.25**358 rev1y ago](https://www.amazon.de/dp/B0DFD1PGQM) [**TN248 MFC-L3760CDW TN248XL TN-248XL Toner: Kompatible für Brother MFC-L3740CDW MFC-L3740CDWE TN-248 DCP-L3560CDW 248 248XL DCP-L3520CDW DCP-L3520CDWE MFC-L8390CDW HL-L3240CDW HL-L3220CWE TN-248CMYK**Cool Toner**€47.31**672 rev2y ago](https://www.amazon.de/dp/B0D4PX2BXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TN247 TN243CMYK Toner Kompatible für Brother TN-247BK TN-243CMYK TN 247 TN 243 für Brother MFC-L3750CDW Toner MFC L3750CDW DCP-L3550CDW MFC-L3770CDW MFC-L3710CW DCP-L3510CDW (5er-Pack)**HALLOLUX**€34.31**4.3★**▲ 319%**](https://www.amazon.de/dp/B0GWYV4D85) [**Lemero TN2510 TN2510XL Toner Kompatibel für Brother MFC-l2827dw Toner HL-L2400DWE MFC-L2800DW MFC-L2835DW MFC-L2860DW HL-L2445DW DCP-L2660DW DCP-L2627DW HL-L2400DW (4er-Pack) Schwarz mit Chip**Lemero**€48.22**4.4★**▲ 185%**](https://www.amazon.de/dp/B0FGQ16PFN) [**TN248XL TN248 MFC-L3760CDW Toner 5-Pack Kompatible für Brother MFC-L3740CDW TN-248 TN-248XL DCP-L3560CDW DCP-L3520CDW DCP-L3520CDWE MFC-L3740CDWE MFC-L8390CDW HL-L3240CDW HL-L3220CWE TN-248CMYK**Cool Toner**€58.00**4.3★**▲ 160%**](https://www.amazon.de/dp/B0FDPZ9J8H) [**TN248 MFC-L3760CDW TN248XL TN-248XL Toner: Kompatible für Brother MFC-L3740CDW MFC-L3740CDWE TN-248 DCP-L3560CDW 248 248XL DCP-L3520CDW DCP-L3520CDWE MFC-L8390CDW HL-L3240CDW HL-L3220CWE TN-248CMYK**Cool Toner**€47.31**4.3★**▲ 156%**](https://www.amazon.de/dp/B0D4PX2BXB) [**TN248XL TN248 Kompatibel für Brother MFC-L3760CDW Toner Brother MFC-L3740CDW Toner Brother MFC-L3740CDWE Brother DCP-L3560CDW TN 248 Brother DCP-L3520CDWE MFC-L8390CDW Brother HL-L3240CDW HL-L3220CWE**Palmtree**€54.25**4.3★**▲ 148%**](https://www.amazon.de/dp/B0DFD1PGQM)
**~~View all trending →~~**
## **What buyers say about brother toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**21%
*“Super Preis/Leistung”*
**Gesamtgröße**12%
*“passt”*
**Kompatibilität – insgesamt**10%
*“Kompatibel”*
**beworben Vs Tatsächliches Produkt**7%
*“Alles wie bestellt”*
**Montage/Installation**6%
*“Die Installation war unkompliziert”*
**Farbe**4%
*“Super Farben”*
**Funktionalität insgesamt**4%
*“alles funktioniert wie es soll”*
**Benutzerfreundlichkeit**4%
*“Leichte Handhabung”*
**Haltbarkeit**2%
*“alles gut verlaufen”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**17%
*“Haufen Geld für nix”*
**Qualität insgesamt**15%
*“Qualität ist nicht ganz optimal”*
**Funktionalität insgesamt**12%
*“Funktioniert nicht”*
**Kompatibilität – insgesamt**11%
*“Dieses Produkt funktioniert nicht im Drucker DCP-L2520DW”*
**Farbe**6%
*“Alle Farben Defekt”*
**Druckqualität**6%
*“- Das Brother-Logo oben auf der Patrone ist beim Fake billig verarbeitet,”*
**Benutzerfreundlichkeit**5%
*“Unbrauchbar”*
**beworben Vs Tatsächliches Produkt**3%
*“Das steht auch erst in der Beschreibung bei Produkterhalt”*
**Haltbarkeit**3%
*“Haltbarkeit”*
**Anzeigefarben**2%
*“Die Farbe läuft unkontrolliert aus einer Seite heraus”*
### **Top return reasons **
**Gesamtgröße**32%
**Kompatibilität – insgesamt**28%
**Funktionalität insgesamt**20%
**Defekt Material/Teile**4%
**beworben Vs Tatsächliches Produkt**3%
**Druckqualität**2%
**Farbe**2%
**Produktzustand**2%
**Qualität insgesamt**1%
**Patronekapazität**1%
## **Common questions**
- **Is brother toner profitable to sell on Amazon Germany?**
- The niche generates €86K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the brother toner niche?**
- 7 brands and 225 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in brother toner?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.7%.
- **When does demand for brother toner peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the brother toner niche?**
- Listings span €21.46–€161.70; the average listing price is €67.91 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.
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