---
title: "Bluray — €166K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/bluray"
last_updated: "2026-08-09T21:25:35.964Z"
locale: en
meta:
description: "Niche score 39/100 · €166K/yr market · 499K searches/yr · €58.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €166K/yr market · 499K searches/yr · €58.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluray — €166K/yr Amazon DE Niche (2026) - Flapen"
---
# **bluray**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 34Growth 17Conversion 7Competition 28Returns 71Price range 46Avg price 90Brand share 43Review moat 42Quality gap 57
**Avg price**
**Great****€58.29**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€9.90–€195.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,308.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€166K**
€166K/yr · 499K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, bluray is a €166K/yr Amazon Germany market (499K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluray market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€291K–€350K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**181**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**17%**
- Sony38% - Verbatim26% - Panasonic7% - DIDAR5% - ASUS4% - LEONINE3% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -16.3% search growth over the last 90 days.
125K75KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/bluray/trend)
## **Top bluray search terms**
- **blu-ray**91K/yr-12.3%0.0% conv. - **bluray**91K/yr-9.6%0.1% conv. - **blue ray**79K/yr-20.9%0.1% conv. - **blu ray angebote**56K/yr-25.4%0.0% conv. - **blue ray filme**35K/yr-0.1%0.0% conv. - **blu ray box**27K/yr-18.0%0.0% conv. - **bluray filme**19K/yr-6.2%0.0% conv. - **blu ray filme angebote**24K/yr-34.2%0.0% conv. - **blue rays filme angebote**23K/yr-20.8%0.0% conv. - **bluray angebote**16K/yr-22.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/bluray/search-terms)
## **Top bluray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€17K20%€33K30%€50K40%€66K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sony BDP-S1700 Blu-ray Disc Player (Full HD 1080p hohe Auflösung TRILUMINOS Dolby TrueHD DTS-HD Master Audio DTS-HD High-Resolution Audio)**Sony**€71.09**4.6★802 rev](https://www.amazon.de/dp/B0F255TB93) [2**Verbatim BD-R SL Datalife Blu-Ray-Disk 25 GB - 6-fache Brenngeschwindigkeit - Groß bedruckbar - Kratzschutz 50 Stück Spindel**Verbatim**€26.88**4.7★3,201 rev](https://www.amazon.de/dp/B00DHS9F5I) [3**Verbatim BD-R SL Datalife Blu-Ray-Disk 25 GB - 6-fache Brenngeschwindigkeit - Kratzschutz - 50 Stück Spindel**Verbatim**€28.01**4.7★3,201 rev](https://www.amazon.de/dp/B01GQN9ZGO) [4**Panasonic DMP-BDT167EG Kompakter 3D Blu-ray Player (Full HD Upscaling Internet Apps LAN-Anschluss USB MKV-Playback) schwarz**Panasonic**€70.10**4.5★3,261 rev](https://www.amazon.de/dp/B01BH4H03M) [5**Sony UBP-X700 4K Ultra HD Blu-ray Disc Player (Hochauflösendes Audio HDR10 Dolby Vision BT.2020 Erweiterte Hochskalierung Universal Player HDMI & Koaxial SPDIF)**Sony**€195.86**4.4★261 rev](https://www.amazon.de/dp/B0F2563K5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blu Ray Player 1080P Full HD Region B/2 Blu-ray & All Region DVD Player Dolby Digital HDMI/AV USB bis 128GB PAL/NTSC HDMI & AV Kabel kompakter DVD Blu-ray Player für TV**JRIHZ**€91.29**43 rev11mo ago](https://www.amazon.de/dp/B0FJ7YGH2X) [**502 Taper Lake Side Cool**Levi's**€47.54**16,079 rev1y ago](https://www.amazon.de/dp/B0FCFZC1BC) [**Style Chester**MUSTANG**€22.07**8 rev1y ago](https://www.amazon.de/dp/B0F3J6WJM3) [**Sony BDP-S1700 Blu-ray Disc Player (Full HD 1080p hohe Auflösung TRILUMINOS Dolby TrueHD DTS-HD Master Audio DTS-HD High-Resolution Audio)**Sony**€71.09**802 rev1y ago](https://www.amazon.de/dp/B0F255TB93) [**Sony UBP-X700 4K Ultra HD Blu-ray Disc Player (Hochauflösendes Audio HDR10 Dolby Vision BT.2020 Erweiterte Hochskalierung Universal Player HDMI & Koaxial SPDIF)**Sony**€195.86**261 rev1y ago](https://www.amazon.de/dp/B0F2563K5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Style Chester**MUSTANG**€22.07**4.5★**▲ 208%**](https://www.amazon.de/dp/B0F3J6WJM3) [**502 Taper Lake Side Cool**Levi's**€47.54**4.2★**▲ 206%**](https://www.amazon.de/dp/B0FCFZC1BC) [**ASUS SBW-06D5H-U BDXL Extern Ultra Slim Blu-ray und MDisc Brenner (USB 3.1 USB-C 2 Kabel) schwarz**ASUS**€98.60**4.3★**▲ 82%**](https://www.amazon.de/dp/B07P617CT9) [**Verbatim BD-R SL Datalife Blu-Ray-Disk 25 GB - 6-fache Brenngeschwindigkeit - Groß bedruckbar - Kratzschutz 50 Stück Spindel**Verbatim**€26.88**4.7★**▲ 76%**](https://www.amazon.de/dp/B00DHS9F5I) [**Wbacon Bluray Laufwerk Extern Externes Blu Ray Laufwerk FüR Pc Blu Ray Brenner Extern Mit USB 3.0 Und Typ-C CD/DVD Brenner Blu Ray Player FüR Pc Mit Windows MacOS Laptop Und Desktop**Wbacon**€47.95**3.7★**▲ 34%**](https://www.amazon.de/dp/B0CZ3NJX6S)
**~~View all trending →~~**
## **What buyers say about bluray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**15%
*“Top Produkt”*
**Preis-Leistungs-Verhältnis**13%
*“Preis-Leistung super”*
**beworben Vs Tatsächliches Produkt**11%
*“Erwartungen erfüllt”*
**Benutzerfreundlichkeit**8%
*“Simpler Allrounder”*
**Anzeigeauflösung**5%
*“Blue Ray Player Full HD 1080”*
**Bild/Bildklarheit**5%
*“Super Bildqualität”*
**Funktionalität insgesamt**4%
*“Das Gerät tut (sehr gut)”*
**Gesamtgröße**4%
*“Passt überall hin”*
**Audioqualität**4%
*“Beste Bild und Ton Qualität sind bei so ausgereiften Geräten fast schon selbstverständlich”*
**Geräuschpegel**3%
*“Einfache Handhabung und leise im Betrieb”*
### **What buyers complain about **
**Funktionalität insgesamt**12%
*“Funktion eingeschränkt”*
**Qualität insgesamt**12%
*“Kompletter Ausfall”*
**Geräuschpegel**12%
*“Spiele sind normal laut”*
**Preis-Leistungs-Verhältnis**10%
*“Da sind selbst 60 Euro noch zu viel”*
**Haltbarkeit**6%
*“Und beim nächsten Mal ist er wieder hängen geblieben”*
**Audioqualität**6%
*“klingt nicht so gut”*
**Konnektivität – insgesamt**5%
*“Nicht WLAN-fähig”*
**Kompatibilität – insgesamt**5%
*“Nicht kompatibel”*
**Software/Anwendung**4%
*“Die Netflix App ist der absolute Horror”*
**Gesamtgröße**4%
*“Auch das Kabel zwischen dem USB-A und USB-C-Stecker hat nur knappe 5cm Länge”*
### **Top return reasons **
**Funktionalität insgesamt**31%
**Kompatibilität – insgesamt**18%
**Konnektivität – insgesamt**8%
**Geräuschpegel**6%
**Defekt Material/Teile**6%
**Audioqualität**5%
**beworben Vs Tatsächliches Produkt**3%
**Produktzustand**3%
**Software/Anwendung**2%
**Gesamtgröße**2%
## **Common questions**
- **Is bluray profitable to sell on Amazon Germany?**
- The niche generates €166K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the bluray niche?**
- 13 brands and 181 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in bluray?**
- Top complaints mined from reviews: Funktionalität insgesamt, Qualität insgesamt, Geräuschpegel. The return rate is 2.1%.
- **When does demand for bluray peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the bluray niche?**
- Listings span €9.90–€195.86; the average listing price is €58.29 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.
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