---
title: "Black Hair Shampoo — €175K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/black-hair-shampoo"
last_updated: "2026-08-10T00:00:41.554Z"
locale: en
meta:
description: "Niche score 59/100 · €175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €175K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Hair Shampoo — €175K/yr Amazon DE Niche (2026) - Flapen"
---
# **black hair shampoo**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 25Conversion 77Competition 69Returns 97Price range 31Avg price 55Brand share 77Review moat 48Quality gap 76
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€12.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,739.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€175K**
€175K/yr · 184K searches
**Price range**
**Okay****€7.20–€18.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, black hair shampoo is a €175K/yr Amazon Germany market (184K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black hair shampoo market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€158K–€189K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 89%
**Open market**
**35%**
- KINGMING17% - YOURTONE12% - milk_shake11% - KAISASA9% - Ivnil9% - RILSIC7%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -0.2% search growth over the last 90 days.
7K5KHoliday '24Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/black-hair-shampoo/trend)
## **Top black hair shampoo search terms**
- **black hair dye shampoo**70K/yr+8.4%8.2% conv. - **black hair dye**17K/yr+9.6%4.2% conv. - **black hair dye shampoo 3in1**20K/yr-40.7%7.9% conv. - **black shampoo**10K/yr+10.3%5.1% conv. - **black hair shampoo**12K/yr+6.2%3.4% conv. - **farbshampoo schwarz**9K/yr-31.1%8.6% conv. - **milk shake icy blond**6K/yr+8.5%11.8% conv. - **shampoo schwarze farbe für haare**4K/yr+75.3%6.7% conv. - **schwarzes shampoo**5K/yr+77.3%4.7% conv. - **schwarz shampoo**6K/yr+49.8%8.6% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/black-hair-shampoo/search-terms)
## **Top black hair shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€5K6%€10K9%€16K12%€21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarz Haarfärbeshampoo für Graues Haar 3 in 1 Haarfarben Shampoo für Männer und Frauen Black Hair Dye Shampoo for Gray Hair shampoo gegen graue haare (500 ml)**KINGMING**€14.98**4.4★1,967 rev](https://www.amazon.de/dp/B0FB3L3KRB) [2**KAISASA Schwarzes Haarfärbe-Shampoo 3-in-1 Haarfarb-Shampoo für Damen und Herren natürliche schwarze Haarfarbe zum Abdecken von grauem Haar (Black)**KAISASA**€13.43**4.3★1,162 rev](https://www.amazon.de/dp/B0FBW4YT2Y) [3**Black Hair Dye Shampoo Haarfarbe Schwarz Haarfarbeshampoo für Männer und Frauen Sofort Haarfarbe Shampoo für Gegen Graue Haar (500ml)**YOURTONE**€10.32**4.3★1,209 rev](https://www.amazon.de/dp/B0DNSBJ5GY) [4**milk_shake | Icy Blond Shampoo 300 ml Spezielles Anti-Gelb Shampoo für blondes oder aufgehelltes Haar mit schwarzem Pigment Made in Italy**milk_shake**€17.22**4.5★5,547 rev](https://www.amazon.de/dp/B09T3M16ZP) [5**Schwarze Haarfärbeshampoo für Graues Haar 500ML Black Hair Dye Shampoo 3-in-1 Haarfarbe Shampoo Natürliches Haarfärbeshampoo Sofort-Haarfarben-Shampoo Gegen Graue Haare für Männer Frauen**RILSIC**€10.12**4.3★1,287 rev](https://www.amazon.de/dp/B0CNTDZMHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUANCHI Schwarzes Haarfärbeshampoo für Graues Haar Haarfärbeshampoo Schwarz 3 in 1 500ml Natürliche Schwarze Haarfarbe für Frauen Männer (16.9oz)**JUANCHI**€9.70**300 rev4mo ago](https://www.amazon.de/dp/B0G2M27X1B) [**Black Hair Dye Shampoo 3 in 1 Schwarzes Haarfärbeshampoo Kann graue Haare abdecken pflanzliche Inhaltsstoffe natürliches Haarfarbshampoo**MEIDU**€9.81**54 rev6mo ago](https://www.amazon.de/dp/B0GCFG1H4J) [**Schwarzes Haarfärbe Black Hair Dye Shampoo 3 in 1 Haarfärbeshampoo für Männer Frauen zur Abdeckung grauer Haare**Farndu**€9.09**955 rev11mo ago](https://www.amazon.de/dp/B0FJ892GCX) [**KAISASA Schwarzes Haarfärbe-Shampoo 3-in-1 Haarfarb-Shampoo für Damen und Herren natürliche schwarze Haarfarbe zum Abdecken von grauem Haar (Black)**KAISASA**€13.43**1,162 rev1y ago](https://www.amazon.de/dp/B0FBW4YT2Y) [**Schwarz Haarfärbeshampoo für Graues Haar 3 in 1 Haarfarben Shampoo für Männer und Frauen Black Hair Dye Shampoo for Gray Hair shampoo gegen graue haare (500 ml)**KINGMING**€14.98**1,967 rev1y ago](https://www.amazon.de/dp/B0FB3L3KRB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUANCHI Schwarzes Haarfärbeshampoo für Graues Haar Haarfärbeshampoo Schwarz 3 in 1 500ml Natürliche Schwarze Haarfarbe für Frauen Männer (16.9oz)**JUANCHI**€9.70**4.4★**▲ 388%**](https://www.amazon.de/dp/B0G2M27X1B) [**Black Hair Dye Shampoo 3 in 1 Schwarzes Haarfärbeshampoo Kann graue Haare abdecken pflanzliche Inhaltsstoffe natürliches Haarfarbshampoo**MEIDU**€9.81**4.4★**▲ 298%**](https://www.amazon.de/dp/B0GCFG1H4J) [**Herbishh Haarfärbeshampoo Schwarz 500 ml 3 in 1 Haarfarbe Shampoo Black Hair Dye Shampoo Color Shampoo Schwarz Grauabdeckung Ammoniakfrei Für Schwarze Haare Damen & Herren**Herbishh**€18.11**4.3★**▲ 179%**](https://www.amazon.de/dp/B08QX894ZS) [**Schwarzes Haarfärbe Black Hair Dye Shampoo 3 in 1 Haarfärbeshampoo für Männer Frauen zur Abdeckung grauer Haare**Farndu**€9.09**4.2★**▲ 84%**](https://www.amazon.de/dp/B0FJ892GCX) [**milk_shake | Icy Blond Toning Spray 100 ml Spezieller Anti-Gelb Toner ohne Spülung für blondes oder gebleichtes Haar mit schwarzem Pigment Made in Italy**milk_shake**€14.79**4.3★**▲ 56%**](https://www.amazon.de/dp/B0CNVVRWLQ)
**~~View all trending →~~**
## **What buyers say about black hair shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Super Produkt”*
**Benutzerfreundlichkeit**14%
*“Super easy- ABER”*
**Farbe**12%
*“Mein Lieblings-Color-Shampoo”*
**Eignung für gefärbtes Haar**9%
*“Super Alternative zur Haarfarbe”*
**Abdeckung**6%
*“Perfekt abgedeckt”*
**beworben Vs Tatsächliches Produkt**5%
*“Bestellung wie besprochen”*
**Geruch**4%
*“Ich kann den angenehmen Geruch bestätigen”*
**Haarstyling**3%
*“Super Shampoo für erste graue Haare”*
**Einfache Anwendung**3%
*“Färbt tatsächlich ab der ersten Anwendung, leicht aufzutragen, Handschuhe habe ich angezugen, Flecken lassen sich mühelos entfernen von Haut und Gegenständen”*
**Farbverblassen/Verfärbung**3%
*“Tolle Alternative zu haar Färbung”*
### **What buyers complain about **
**Farbe**11%
*“färbendes Schampoo”*
**Allergien**10%
*“Hat massive allergische Hautreaktionen hervorgerufen”*
**Eignung für gefärbtes Haar**9%
*“Haare nicht an wie normale Färbungen”*
**Funktionalität insgesamt**8%
*“Wirkt nicht”*
**Farbverblassen/Verfärbung**6%
*“Färbt Kopfhaut”*
**Geruch**6%
*“es stinkt fürchterlich”*
**Haarverwandt**5%
*“Allerdings macht das Shampoo die Haare etwas struppig”*
**beworben Vs Tatsächliches Produkt**5%
*“wirkt nicht, wie Beschreibung”*
**Preis-Leistungs-Verhältnis**3%
*“Unnötig Geldverschwendung”*
**Qualität insgesamt**3%
*“Müll”*
### **Top return reasons **
**Farbe**30%
**Auslaufsicher**7%
**Funktionalität insgesamt**7%
**Qualität insgesamt**7%
**beworben Vs Tatsächliches Produkt**6%
**schädigen/verbrennen Haare**4%
**Geruch**3%
**Inhaltsstoffe – insgesamt**3%
**Fleckenbeständigkeit**2%
**Produktzustand**2%
## **Common questions**
- **Is black hair shampoo profitable to sell on Amazon Germany?**
- The niche generates €175K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the black hair shampoo niche?**
- 22 brands and 67 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in black hair shampoo?**
- Top complaints mined from reviews: Farbe, Allergien, Eignung für gefärbtes Haar. The return rate is 0.6%.
- **When does demand for black hair shampoo peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the black hair shampoo niche?**
- Listings span €7.20–€18.44; the average listing price is €12.60 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.
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