---
title: "21 Zoll — €151K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/computer-zubehoer/21-zoll"
last_updated: "2026-08-09T18:58:46.670Z"
locale: en
meta:
description: "Niche score 45/100 · €151K/yr market · 121K searches/yr · €522.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €151K/yr market · 121K searches/yr · €522.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "21 Zoll — €151K/yr Amazon DE Niche (2026) - Flapen"
---
# **21 zoll**
**Skip it**
Pricing outside the sweet spot ($522.34 avg) — this niche doesn't clear our bar today.
Market size 32Growth 40Conversion 3Competition 80Returns 74Price range 0Avg price 0Brand share 26Review moat 95Quality gap 75
**Review moat**
**Incredible****98.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****€151K**
€151K/yr · 121K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€522.34**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€230.85–€1045.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, 21 zoll is a €151K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **21 zoll market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€261K–€392K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **65%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 75%
**Open market**
**8%**
- Lenovo54% - HP17% - MEDION7% - ASUS6% - KOOFORWAY5% - Blackview2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +11.9% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/computer-zubehoer/21-zoll/trend)
## **Top 21 zoll search terms**
- **hp laptop 17**27K/yr+156.8%0.1% conv. - **21 zoll**19K/yr-7.6%0.1% conv. - **lenovo 17 zoll laptop**18K/yr-29.4%0.8% conv. - **medion laptop 17 zoll**8K/yr-27.6%0.5% conv. - **notebook lenovo 17 zoll i7**7K/yr-21.4%0.2% conv. - **laptop lenovo 17 zoll**4K/yr+5.5%0.9% conv. - **hp 17**4K/yr-7.5%0.6% conv. - **lenovo 17 zoll**6K/yr-36.5%1.1% conv. - **lenovo thinkpad 17 zoll**5K/yr-42.5%0.0% conv. - **laptop 18 4 zoll**6K/yr-48.7%0.2% conv. [**All search terms **](https://flapen.com/research/de/computer-zubehoer/21-zoll/search-terms)
## **Top 21 zoll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€5K6%€9K9%€14K12%€18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lenovo Laptop | 17 3 Zoll FHD Display | Intel U300 5 x 4.40 GHz | 16 GB DDR4 RAM | 512 GB SSD | Intel UHD Graphics | Windows 11 Pro | MS Office | #7402**Lenovo**€401.18**4.5★596 rev](https://www.amazon.de/dp/B0CLDSTH7F) [2**Lenovo Laptop 17 3 FHD Display Intel U300 5 x 4.40 GHz 16 GB RAM 512 GB SSD Intel UHD Grafik Norton 360 Windows 11**Lenovo**€394.99**4.5★144 rev](https://www.amazon.de/dp/B0DFQLH5VP) [3**HP Laptop mit 17 3 HD+ Display Intel Celeron N4120 8 GB DDR4 RAM 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz**HP**€284.31**4.0★452 rev](https://www.amazon.de/dp/B0F9LFB3HM) [4**Lenovo Laptop 17 3 FHD Display Intel U300 5 x 4.40 GHz 16 GB RAM 1000 GB SSD Intel UHD Grafik Norton 360 Windows 11**Lenovo**€446.81**4.4★179 rev](https://www.amazon.de/dp/B0F3XXVQ5D) [5**Lenovo i5 17 3 Zoll IPS FullHD Notebook - Intel Core i5 13420H 8 Kerne 4.60 GHz 24 GB DDR4 1000 GB SSD Intel UHD HDMI Webcam BT USB-C/3.0 WLAN Windows 11 Prof MS Office - 7948**Lenovo**€603.81**4.4★25 rev](https://www.amazon.de/dp/B0DY7NY51B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[3 Jahre Garantie] 2026 Blackview Acebook 10 18 5 Zoll Laptop W-11 Twin Lake N150 (bis zu 3 6 GHz) 60.8Wh 16GB RAM 512GB Notebook HDMI+WiFi 6+BT 5.2+USB 3.2 - Business/Home/Studenten TUV Certified](https://m.media-amazon.com/images/I/41sMGSx59FL.jpg)**\[3 Jahre Garantie\] 2026 Blackview Acebook 10 18 5 Zoll Laptop W-11 Twin Lake N150 (bis zu 3 6 GHz) 60.8Wh 16GB RAM 512GB Notebook HDMI+WiFi 6+BT 5.2+USB 3.2 - Business/Home/Studenten TUV Certified**Blackview**€513.39**23 rev5mo ago](https://www.amazon.de/dp/B0GK97WN8T) [**HP Laptop mit 17 3 HD+ Display Intel Celeron N4120 8 GB DDR4 RAM 256 GB SSD Intel UHD-Grafik Windows 11 QWERTZ Tastatur Schwarz**HP**€284.31**452 rev10mo ago](https://www.amazon.de/dp/B0F9LFB3HM) [**Lenovo IdeaPad3 i7 17 3 Zoll IPS FullHD Notebook - Intel Core i7 1255U 10 Kerne 4.70 GHz 24 GB DDR4 1000 GB SSD Intel Iris Xe HDMI Webcam BT USB-C/3 WLAN Windows 11 Prof MS Office - #8217**Lenovo**€668.08**27 rev11mo ago](https://www.amazon.de/dp/B0FKNGQVWQ) [**Lenovo IdeaPad 3 Laptop | 17.3 HD+ Display | AMD Ryzen 5 | 8GB RAM | 512GB SSD | AMD Radeon Grafik | Windows 11 | QWERTZ | Artic Grau | Kameraschutzabdeckung | 3 Monate Premium Care**Lenovo**€376.07**15 rev11mo ago](https://www.amazon.de/dp/B0FKC3X8X3) [**Acer Aspire 17 (A17-51M-51UJ) Laptop 17 FHD IPS Display Intel Core 5 120U 16 GB RAM 512 GB SSD Intel Grafik Windows 11 QWERTZ Tastatur grau**Acer**€493.74**63 rev11mo ago](https://www.amazon.de/dp/B08369D1K4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS Vivobook 18 | 18 WUXGA | Ryzen 7 260 | RAM: 24GB | SSD: 1TB**ASUS**€902.11**4.7★**▲ 429%**](https://www.amazon.de/dp/B0F1G5LKKH) [**Lenovo IdeaPad 3 Laptop | 17.3 HD+ Display | AMD Ryzen 5 | 8GB RAM | 512GB SSD | AMD Radeon Grafik | Windows 11 | QWERTZ | Artic Grau | Kameraschutzabdeckung | 3 Monate Premium Care**Lenovo**€376.07**3.8★**▲ 381%**](https://www.amazon.de/dp/B0FKC3X8X3) [**Acer Aspire 17 (A17-51M-51UJ) Laptop 17 FHD IPS Display Intel Core 5 120U 16 GB RAM 512 GB SSD Intel Grafik Windows 11 QWERTZ Tastatur grau**Acer**€493.74**4.5★**▲ 310%**](https://www.amazon.de/dp/B08369D1K4) [![[3 Jahre Garantie] 2026 Blackview Acebook 10 18 5 Zoll Laptop W-11 Twin Lake N150 (bis zu 3 6 GHz) 60.8Wh 16GB RAM 512GB Notebook HDMI+WiFi 6+BT 5.2+USB 3.2 - Business/Home/Studenten TUV Certified](https://m.media-amazon.com/images/I/41sMGSx59FL.jpg)**\[3 Jahre Garantie\] 2026 Blackview Acebook 10 18 5 Zoll Laptop W-11 Twin Lake N150 (bis zu 3 6 GHz) 60.8Wh 16GB RAM 512GB Notebook HDMI+WiFi 6+BT 5.2+USB 3.2 - Business/Home/Studenten TUV Certified**Blackview**€513.39**4.5★**▲ 245%**](https://www.amazon.de/dp/B0GK97WN8T) [**HP Laptop mit 17 3 FHD Display AMD Ryzen 5 7520U 8GB DDR5 RAM 512 GB SSD AMD Radeon-Grafik Windows 11 QWERTZ Schwarz inkl. 25 GB Dropbox-Speicher für 12 Monate**HP**€345.38**4.3★**▲ 224%**](https://www.amazon.de/dp/B0CP46ZNV2)
**~~View all trending →~~**
## **What buyers say about 21 zoll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Preis-Leistungs-Verhältnis**23%
*“Für Budget ok. Für den Preis ein gutes Gerät”*
**Qualität insgesamt**19%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**11%
*“Alles so wie es sein soll”*
**Montage/Installation**6%
*“Schnelle Installation”*
**Anzeigeauflösung**4%
*“Super Display, brilliant mit toller Auflösung, schön groß”*
**Benutzerfreundlichkeit**4%
*“Gute Handhabung”*
**Gesamtgröße**4%
*“Passt”*
**Funktionalität insgesamt**3%
*“Es hat alles reibungslos funktioniert danke”*
**Akkulaufzeit**3%
*“Der Akku hällt 7 Stunden”*
**Design insgesamt**3%
*“prima Design”*
### **What buyers complain about **
**Aufladen**8%
*“Der Akku war komplett leer”*
**Preis-Leistungs-Verhältnis**7%
*“Haben bei dem Preis definitiv was anderes erwartet”*
**Konnektivität – insgesamt**7%
*“Hatte Probleme mit der WLAN Einrichtung”*
**Rechnenleistung**7%
*“Prozessor aber einfach und deswegen langsam”*
**Funktionalität insgesamt**7%
*“WLAN geht ständig nicht, Prozessor offenbar „untermotorisiert“, plötzlich Probleme beim Starten”*
**Haltbarkeit**6%
*“Schrotflinte, ging leider nach einem Jahr kaputt”*
**beworben Vs Tatsächliches Produkt**6%
*“Unseriös”*
**Qualität insgesamt**5%
*“Unzufrieden”*
**Software/Anwendung**4%
*“Schrecklich schlecht, Software Alptraum”*
**Montage/Installation**3%
*“Erst einmal kommt die Einrichtung, was ca. 1 Stunde in Anspruch nimmt”*
### **Top return reasons **
**Funktionalität insgesamt**17%
**Gesamtgröße**9%
**Konnektivität – insgesamt**8%
**Rechnenleistung**6%
**Defekt Material/Teile**6%
**Kompatibilität – insgesamt**5%
**Software/Anwendung**4%
**Ständiger Neustart oder Neustart**4%
**Qualität insgesamt**3%
**beworben Vs Tatsächliches Produkt**3%
## **Common questions**
- **Is 21 zoll profitable to sell on Amazon Germany?**
- The niche generates €151K/yr across 48 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the 21 zoll niche?**
- 13 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in 21 zoll?**
- Top complaints mined from reviews: Aufladen, Preis-Leistungs-Verhältnis, Konnektivität – insgesamt. The return rate is 2.0%.
- **When does demand for 21 zoll peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the 21 zoll niche?**
- Listings span €230.85–€1045.74; the average listing price is €522.34 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.
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