---
title: "Zzzquil Gute Nacht — €147K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/zzzquil-gute-nacht"
last_updated: "2026-08-10T00:09:54.424Z"
locale: en
meta:
description: "Niche score 48/100 · €147K/yr market · 248K searches/yr · €16.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €147K/yr market · 248K searches/yr · €16.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zzzquil Gute Nacht — €147K/yr Amazon DE Niche (2026) - Flapen"
---
# **zzzquil gute nacht**
**Skip it**
A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 16Conversion 46Competition 15Returns 100Price range 79Avg price 78Brand share 31Review moat 77Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€8.13–€42.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€16.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****467.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€147K**
€147K/yr · 248K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, zzzquil gute nacht is a €147K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zzzquil gute nacht market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **€96K–€128K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**10%**
- ZzzQuil42% - Doppelherz28% - Horbäach7% - Vitastrong.5% - PHARMA PERLE4% - Hoggar4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/zzzquil-gute-nacht/trend)
## **Top zzzquil gute nacht search terms**
- **zzzquil gute nacht**60K/yr-11.0%3.0% conv. - **zzzquil**35K/yr-13.9%2.7% conv. - **wick zzzquil**38K/yr-25.6%2.8% conv. - **wick zzzquil gute nacht weichgummis**25K/yr-15.7%3.8% conv. - **zzzquil gute nacht wick weichgummi**19K/yr-25.2%4.0% conv. - **wick zzzquil intense**11K/yr-4.5%1.8% conv. - **wick melatonin zzzquil**11K/yr-27.5%3.2% conv. - **zzzquil intense**7K/yr+0.8%2.3% conv. - **wick melatonin**7K/yr-18.6%3.1% conv. - **zzz**4K/yr-7.4%0.3% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/zzzquil-gute-nacht/search-terms)
## **Top zzzquil gute nacht products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€15K20%€29K30%€44K40%€59K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZzzQuil Sommeil 30 Radiergummis Aroma Mango Banane 3 Packungen mit je 30 Radiergummis (3)**ZzzQuil**€42.30**4.4★56 rev](https://www.amazon.de/dp/B0C1KZ1TTP) [2**Doppelherz Melatonin Gums - 1 mg Melatonin pro Gum - 40 zuckerfreie Gums mit Himbeer-Geschmack**Doppelherz**€8.13**4.4★179 rev](https://www.amazon.de/dp/B0FRMNHY2C) [3**ZzzQuil Gute Nacht Spray 2er Sparpaket**ZzzQuil**€21.11**4.1★77 rev](https://www.amazon.de/dp/B0D5VJCPGY) [4**Melatonin Gummies mit Vitamin B6 | Hochdosiert Melatonin | 2 Monate Vorrat - 60 Gummibärchen | Horbaach**Horbäach**€8.62**4.4★495 rev](https://www.amazon.de/dp/B0CTCZXKXS) [5**Vitastrong Melatonin Komplex 365 Mikro-Tabletten Hochdosiertes Melatonin mit Kamille Baldrian Lavendel & Vitamin B6 für besseren Schlaf & Jetlag Zucker- Gluten- & GVO-Frei**Vitastrong.**€11.33**4.2★965 rev](https://www.amazon.de/dp/B0D35N7PWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WICK ZzzQuil Gute Nacht Nasenstrips 1x 26 Stk. I Für freiere Nasenatmung & ruhigeres Schlafgefühl I Öffnet sanft die Nasengänge I Wirkstofffrei & hautfreundlich I Spar-Set plus Pharma-Perle give-away**PHARMA PERLE**€23.34**3 rev9mo ago](https://www.amazon.de/dp/B0FVFBKVHB) [**Doppelherz Melatonin Gums - 1 mg Melatonin pro Gum - 40 zuckerfreie Gums mit Himbeer-Geschmack**Doppelherz**€8.13**179 rev9mo ago](https://www.amazon.de/dp/B0FRMNHY2C) [**Gute Nacht Nasenstrips 26 St**WICK**€16.10**9 rev1y ago](https://www.amazon.de/dp/B0F2GF7RVD) [**ZzzQuil Sommeil 30 Radiergummis Aroma Mango Banane 3 Packungen mit je 30 Radiergummis (3)**ZzzQuil**€42.30**56 rev1y ago](https://www.amazon.de/dp/B0C1KZ1TTP) [**ZzzQuil Gute Nacht Spray 2er Sparpaket**ZzzQuil**€21.11**77 rev2y ago](https://www.amazon.de/dp/B0D5VJCPGY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hoggar Melatonin Gummies: Angenehm schneller einschlafen. Weichgummis mit Blaubeergeschmack.1 mg Melatonin Vitamin B6 Baldrian- Lavendel- und Kamillenextrakt. Zuckerfrei & vegan.**Hoggar**€10.81**4.1★**▲ 263%**](https://www.amazon.de/dp/B0CXQ586CN) [**Doppelherz Melatonin Gums - 1 mg Melatonin pro Gum - 40 zuckerfreie Gums mit Himbeer-Geschmack**Doppelherz**€8.13**4.4★**▲ 181%**](https://www.amazon.de/dp/B0FRMNHY2C) [**Vitastrong Melatonin Komplex 365 Mikro-Tabletten Hochdosiertes Melatonin mit Kamille Baldrian Lavendel & Vitamin B6 für besseren Schlaf & Jetlag Zucker- Gluten- & GVO-Frei**Vitastrong.**€11.33**4.2★**▲ 33%**](https://www.amazon.de/dp/B0D35N7PWL) [**ZzzQuil Sommeil 30 Radiergummis Aroma Mango Banane 3 Packungen mit je 30 Radiergummis (3)**ZzzQuil**€42.30**4.4★**— 6%**](https://www.amazon.de/dp/B0C1KZ1TTP) [**ZzzQuil Gute Nacht Spray 2er Sparpaket**ZzzQuil**€21.11**4.1★**▼ 27%**](https://www.amazon.de/dp/B0D5VJCPGY)
**~~View all trending →~~**
## **What buyers say about zzzquil gute nacht**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Schlafqualität**34%
*“Natürliche Schlaftabletten”*
**Geschmack insgesamt**11%
*“schmeckt lecker”*
**Effizienz**8%
*“Wirkt”*
**Geschmack**5%
*“Guter Geschmack”*
**Qualität insgesamt**5%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**3%
*“Günstige Alternative zu deutlich teureren Produkten”*
**beworben Vs Tatsächliches Produkt**3%
*“Alles bestens wie beschrieben”*
**Dosierung**2%
*“perfekt dosiert”*
**Vegan/Biologisch**2%
*“Lecker, gute Dosierung, Zuckerfrei und vegan”*
**Benutzerfreundlichkeit**2%
*“sind super easy in der Anwendung”*
### **What buyers complain about **
**Funktionalität insgesamt**20%
*“Wirkung null”*
**Schlafqualität**11%
*“Ohne Melatonin kann ich nicht einschlafen”*
**Geschmack insgesamt**7%
*“Schmeckt grauslich”*
**Dosierung**6%
*“Trotz deutlicher Dosiserhöhung”*
**Preis-Leistungs-Verhältnis**4%
*“Schade ums Geld”*
**Geschmack**4%
*“Kein guter Geschmack”*
**Qualität insgesamt**3%
*“Müll”*
**Gesamtgröße**3%
*“Sind super klein”*
**Textur/Konsistenz – insgesamt**2%
*“Gegenüber der letzten Lieferung komische Konsistenz”*
**Geruch**2%
*“Riechen auch komisch”*
## **Common questions**
- **Is zzzquil gute nacht profitable to sell on Amazon Germany?**
- The niche generates €147K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the zzzquil gute nacht niche?**
- 10 brands and 43 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in zzzquil gute nacht?**
- Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Geschmack insgesamt. The return rate is 0.1%.
- **When does demand for zzzquil gute nacht peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the zzzquil gute nacht niche?**
- Listings span €8.13–€42.30; the average listing price is €16.04 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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