---
title: "Search terms — tonpapier - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/tonpapier/search-terms"
last_updated: "2026-08-10T18:25:55.092Z"
locale: en
meta:
  description: "Niche score 44/100 · €177K/yr market · 202K searches/yr · €7.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €177K/yr market · 202K searches/yr · €7.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tonpapier - Flapen"
---

# **tonpapier**

**Skip it**

Prices mostly outside the sweet spot ($2.26–$10.65) — this niche doesn't clear our bar today.

Market size 36Growth 14Conversion 95Competition 35Returns 98Price range 0Avg price 20Brand share 49Review moat 71Quality gap 22

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****674.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€177K**

€177K/yr · 202K searches

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€7.15**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****€2.26–€10.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms