---
title: "Spirograph — €101K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/spirograph"
last_updated: "2026-08-10T03:29:41.817Z"
locale: en
meta:
description: "Niche score 43/100 · €101K/yr market · 176K searches/yr · €13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €101K/yr market · 176K searches/yr · €13.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spirograph — €101K/yr Amazon DE Niche (2026) - Flapen"
---
# **spirograph**
**Skip it**
Soft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 6Conversion 52Competition 34Returns 88Price range 58Avg price 64Brand share 27Review moat 70Quality gap 65
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****695.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****€13.64**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€5.85–€27.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€101K**
€101K/yr · 176K searches
**Growth**
**Bad****-37.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spirograph is a €101K/yr Amazon Germany market (176K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spirograph market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€82K–€109K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **13.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**9%**
- Ravensburger28% - Spirograph27% - Party town25% - KEUGT6% - JZK3% - Uoeo2% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/spirograph/trend)
## **Top spirograph search terms**
- **spirograph**81K/yr-21.4%3.2% conv. - **spiral designer**41K/yr-62.9%4.0% conv. - **spirograph erwachsene**10K/yr+13.3%2.3% conv. - **spirograph kinder ab 6**11K/yr-39.6%3.9% conv. - **spirograph kinder ab 8**9K/yr-56.0%2.8% conv. - **spirograph kinder ab 4**6K/yr-37.4%2.2% conv. - **spiraldesigner kinder**8K/yr-51.1%4.6% conv. - **spiral designer ravensburger**4K/yr-48.4%8.0% conv. - **spiraldesigner**4K/yr-42.5%4.5% conv. - **ravensburger spiral designer**3K/yr-55.8%12.7% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/spirograph/search-terms)
## **Top spirograph products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€10K20%€20K30%€30K40%€40K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravensburger Spiral-Designer Zeichnen Lernen für Kinder ab 6 Jahren Kreatives Zeichen-Set für farbenfrohe Spiralbilder und Mandalas**Ravensburger**€10.86**4.4★3,785 rev](https://www.amazon.de/dp/B00FTN2U88) [2**Spirograph - 33975 - Design-set in einer box - Bastelset Weiß**Spirograph**€12.19**4.4★1,030 rev](https://www.amazon.de/dp/B00CIYXK76) [3**Party town Spirograph Kinder - Spirograph Design | Spiral Designer | Mandala Schablone | Kreativ Set für Kinder | +30 Stücke | spielzeug ab 8 jahre mädchen und Jungen**Party town**€15.16**4.5★274 rev](https://www.amazon.de/dp/B0BX77XHQW) [4**Spirograph Kinder - Spirograph Deluxe | Spiral Designer | Mandala Schablone | Kreativ Set Für Kinder | +45 Stücke | Spielzeug Ab 8 Jahre Mädchen Und Jungen**Party town**€27.68**4.6★164 rev](https://www.amazon.de/dp/B0BX9W44JH) [5**Spiral Designer 26 Stück Multifunktionales Spirograph Zeichenwerkzeug Zeichenspielzeug Set farbenfrohe Spiralbilder Zeichen Set Spiralen Kreatives Zeichen Kit für Erwachsene und Kinder Malschablonen**KEUGT**€9.38**4.1★359 rev](https://www.amazon.de/dp/B0B1WHR7ZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Larebidtex Spiral Designer 26 Stück Multifunktionales Spirograph Zeichenwerkzeug - Multifunktionales Spirograph Zeichenwerkzeug für Erwachsene - Farbenfrohe Spiralbilder und Malschablonen**Larebidtex**€7.12**0 rev5mo ago](https://www.amazon.de/dp/B0GLG7M15R) [**IENHDK 28 Stück Spiral Designer Multifunktionales Spirograph Set Mandala Designer Spiral Drawing Spielzeug Set Kunststoff-Malvorlagenlineal für DIY-Kunsthandwerk und Skizzen**IENHDK**€7.43**5 rev6mo ago](https://www.amazon.de/dp/B0G9KNC655) [**Wafuesh Spiral Designer 26 Teile Multifunktionales Spiral Designer Set Für Kreatives Zeichnen Farbenfrohe Malschablonen Erwachsene für Künstler Schablone Spirale Kreise Malen**Wafuesh**€7.33**2 rev8mo ago](https://www.amazon.de/dp/B0FX43YH5X) [**LEAZZLE Spiral Designer 28 Stück Multifunktionales Spirograph Set Spiral Drawing Spielzeug Set Mandala Designer für Kinder Spirograph Kinder ab 8 Zeichenschablonen Malschablonen (weiß)**LEAZZLE**€10.45**202 rev2y ago](https://www.amazon.de/dp/B0D2DJWMPN) [**Spirograph - Neon**Spirograph**€11.10**45 rev2y ago](https://www.amazon.de/dp/B0CKW545S3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Larebidtex Spiral Designer 26 Stück Multifunktionales Spirograph Zeichenwerkzeug - Multifunktionales Spirograph Zeichenwerkzeug für Erwachsene - Farbenfrohe Spiralbilder und Malschablonen**Larebidtex**€7.12**0.0★**▲ 541%**](https://www.amazon.de/dp/B0GLG7M15R) [**IENHDK 28 Stück Spiral Designer Multifunktionales Spirograph Set Mandala Designer Spiral Drawing Spielzeug Set Kunststoff-Malvorlagenlineal für DIY-Kunsthandwerk und Skizzen**IENHDK**€7.43**4.5★**▲ 236%**](https://www.amazon.de/dp/B0G9KNC655) [**Wafuesh Spiral Designer 26 Teile Multifunktionales Spiral Designer Set Für Kreatives Zeichnen Farbenfrohe Malschablonen Erwachsene für Künstler Schablone Spirale Kreise Malen**Wafuesh**€7.33**4.0★**▲ 185%**](https://www.amazon.de/dp/B0FX43YH5X) [**Spirograph - 33981 - Cyclex - Bastelset Weiß**Spirograph**€18.02**4.4★**▲ 42%**](https://www.amazon.de/dp/B00KJLUTRY) [**Spirograph - 33975 - Design-set in einer box - Bastelset Weiß**Spirograph**€12.19**4.4★**▲ 32%**](https://www.amazon.de/dp/B00CIYXK76)
**~~View all trending →~~**
## **What buyers say about spirograph**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Spaß/Unterhaltungserlebnis**31%
*“Spaßig”*
**Geschenk Zweck**19%
*“Super Geschenk”*
**Qualität insgesamt**10%
*“Gute Ware”*
**Design insgesamt**10%
*“Gutes Spiral Designer”*
**beworben Vs Tatsächliches Produkt**8%
*“Genau so wie es abgebildet ist”*
**Materialqualität**4%
*“Recht bruchfestes Material”*
**Grobmotorische Fähigkeiten**2%
*“Tolle Beschäftigung für die Motorik”*
**Lackqualität**2%
*“Es macht Spaß damit zu spielen und malen”*
**Portabilität**2%
*“Der kleine Koffer ist echt praktisch wenn man unterwegs ist”*
**Preis-Leistungs-Verhältnis**1%
*“sie ist für den Preis absolut ok.”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**39%
*“Völlig überteuert - wie so oft bei RAVENSBURGER”*
**Qualität insgesamt**26%
*“Einfach Unverschämt”*
**Gesamtgröße**8%
*“Ein normales DIN-A4-Blatt passt schlicht nicht hinein”*
**Geschenk Zweck**5%
*“kann nicht verschenkt werden”*
**Materialqualität**3%
*“Das Material besteht größtenteils aus transparentem Kunststoff”*
### **Top return reasons **
**Geschenk Zweck**32%
**Gesamtgröße**13%
**Funktionalität insgesamt**10%
**Haftung/Klebrigkeit**9%
**Defekt Material/Teile**8%
**Qualität insgesamt**5%
**beworben Vs Tatsächliches Produkt**4%
**Produktzustand**3%
**Materialqualität**2%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is spirograph profitable to sell on Amazon Germany?**
- The niche generates €101K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the spirograph niche?**
- 10 brands and 72 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in spirograph?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 1.4%.
- **When does demand for spirograph peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the spirograph niche?**
- Listings span €5.85–€27.68; the average listing price is €13.64 (sweet spot $15–$100). The average incumbent carries 696 reviews — the moat a new listing must climb.
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