---
title: "Search terms — sketchbook - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/sketchbook/search-terms"
last_updated: "2026-08-10T11:37:44.447Z"
locale: en
meta:
  description: "Niche score 47/100 · €227K/yr market · 690K searches/yr · €7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €227K/yr market · 690K searches/yr · €7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sketchbook - Flapen"
---

# **sketchbook**

**Skip it**

Soft demand (-20.3% this quarter) — this niche doesn't clear our bar today.

Market size 43Growth 15Conversion 52Competition 76Returns 97Price range 15Avg price 22Brand share 53Review moat 56Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Good****1,251.33**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€227K**

€227K/yr · 690K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€7.84**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****€2.53–€17.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms