---
title: "Search terms — schreibtischunterlage - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/schreibtischunterlage/search-terms"
last_updated: "2026-08-10T10:15:36.796Z"
locale: en
meta:
  description: "Niche score 43/100 · €428K/yr market · 2.8M searches/yr · €11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · €428K/yr market · 2.8M searches/yr · €11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — schreibtischunterlage - Flapen"
---

# **schreibtischunterlage**

**Skip it**

Soft demand (-35.0% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 8Conversion 17Competition 63Returns 86Price range 11Avg price 43Brand share 56Review moat 21Quality gap 40

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****€428K**

€428K/yr · 2.8M searches

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****€11.11**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****11,098.69**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****€6.03–€16.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-35.0%**

90-day search growth — must beat 0% to launch

## Search terms