---
title: "Search terms — schreibtischunterlage papier - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/schreibtischunterlage-papier/search-terms"
last_updated: "2026-08-10T08:12:41.628Z"
locale: en
meta:
  description: "Niche score 44/100 · €204K/yr market · 439K searches/yr · €12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €204K/yr market · 439K searches/yr · €12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — schreibtischunterlage papier - Flapen"
---

# **schreibtischunterlage papier**

**Skip it**

Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 5Conversion 46Competition 66Returns 98Price range 21Avg price 54Brand share 26Review moat 91Quality gap 24

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****188.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****€12.54**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€204K**

€204K/yr · 439K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****€6.03–€17.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-39.0%**

90-day search growth — must beat 0% to launch

## Search terms