---
title: "Search terms — schneidematte - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/schneidematte/search-terms"
last_updated: "2026-08-10T07:27:36.423Z"
locale: en
meta:
  description: "Niche score 46/100 · €213K/yr market · 349K searches/yr · €13.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · €213K/yr market · 349K searches/yr · €13.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — schneidematte - Flapen"
---

# **schneidematte**

**Skip it**

Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Market size 41Growth 12Conversion 55Competition 59Returns 97Price range 59Avg price 61Brand share 46Review moat 34Quality gap 19

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****€13.32**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€4.76–€29.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€213K**

€213K/yr · 349K searches

**Review moat**

**Okay****3,141.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.0%**

90-day search growth — must beat 0% to launch

## Search terms