---
title: "Schere — €672K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/schere"
last_updated: "2026-08-10T08:02:26.139Z"
locale: en
meta:
description: "Niche score 49/100 · €672K/yr market · 679K searches/yr · €7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €672K/yr market · 679K searches/yr · €7.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schere — €672K/yr Amazon DE Niche (2026) - Flapen"
---
# **schere**
**Skip it**
Prices mostly outside the sweet spot ($2.18–$17.93) — this niche doesn't clear our bar today.
Market size 67Growth 22Conversion 95Competition 41Returns 99Price range 19Avg price 22Brand share 47Review moat 20Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€672K**
€672K/yr · 679K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€7.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****14,042.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****€2.18–€17.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, schere is a €672K/yr Amazon Germany market (679K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schere market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€631K–€789K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**18%**
- Amazon Basics35% - WMF12% - Westcott11% - Leitz9% - KUONIIY9% - Hotec5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
18K13KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/schere/trend)
## **Top schere search terms**
- **schere**433K/yr-1.7%10.4% conv. - **scheren**90K/yr+0.5%8.4% conv. - **scissors**36K/yr-1.5%6.3% conv. - **papierschere**27K/yr-14.5%6.1% conv. - **schere büro**18K/yr-47.7%15.8% conv. - **scher**10K/yr-18.1%0.3% conv. - **büroschere**12K/yr-26.1%13.5% conv. - **scharfe schere**9K/yr+7.2%4.4% conv. - **papierschere hochwertig**10K/yr-31.6%3.9% conv. - **schere groß**6K/yr+3.8%3.9% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/schere/search-terms)
## **Top schere products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€67K20%€134K30%€202K40%€269K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Schere aus Edelstahl komfortabler Griff multifunktionales Allzweckgerät PVD-beschichtet 3er-Pack Büro Zuhause Küche mehrfarbig**Amazon Basics**€5.77**4.7★72,030 rev](https://www.amazon.de/dp/B01BRGU8R0) [2**WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz**WMF**€5.46**4.7★15,997 rev](https://www.amazon.de/dp/B00J5MOOXI) [3**Leitz Schere Titan Anti-Haft Hochwertige Haushaltsschere mit ergonomischem Griff Klingen aus rostfreiem Stahl Für zu Hause Büro und Schule Länge 20 5 cm Schwarz 54206095**Leitz**€8.32**4.7★1,941 rev](https://www.amazon.de/dp/B00P1F7QVU) [4**KUONIIY Schere Ultra scharfe Titanbeschichtung weiche Komfortgriffe Mehrzweckschere 15 3 cm**KUONIIY**€5.07**4.6★1,391 rev](https://www.amazon.de/dp/B0BFVHGDWW) [5**Amazon Basics Schere aus Edelstahl komfortabler Griff multifunktionales Allzweckgerät PVD-beschichtet 2er-Pack Büro Zuhause Küche mehrfarbig**Amazon Basics**€3.97**4.7★72,030 rev](https://www.amazon.de/dp/B01BRGUAT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scheren aus Edelstahl | 3 Stück 20.2CM Haushaltsschere Küchenschere Stoffschere Extra Scharfe Klinge Rostfrei Robuster Kunststoffgriff Stabile und scharfe Klingen Schwarz**Hotec**€6.51**130 rev11mo ago](https://www.amazon.de/dp/B0FKBGCCSW) [**Scheren Set 4-teilig kupferro titanbeschichtet 23 5/20 5/17 5/13 5 cm Premium Haushaltsschere & Stoffschere Profi Schneiderschere Nähzubehör & Bastelschere**Scherenpalast**€17.93**183 rev2y ago](https://www.amazon.de/dp/B0D2WH6BKL) [**Edelstahl Scheren Set 3 Stück 21cm Schere mit ultrascharfen 2 5 mm Dicken Klingen Komfortable Griffe Langlebige Scheren für Büro Schule Handwerk zu Hause Rechts-/Linkshänder Schere**SEANTUA**€8.32**599 rev2y ago](https://www.amazon.de/dp/B0CJY9C2NP) [**KUONIIY Schere Ultra scharfe Titanbeschichtung weiche Komfortgriffe Mehrzweckschere 15 3 cm**KUONIIY**€5.07**1,391 rev3y ago](https://www.amazon.de/dp/B0BFVHGDWW) [**LIVINGO Professionelle Scharfe Schneiderschere: Hochwertiger Edelstahl mit Titan-Klingen Multifunktionale Stoff- und Polstermaterialschere 24 cm Schwarz**LIVINGO**€13.16**39,775 rev3y ago](https://www.amazon.de/dp/B09N6QYM69)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scheren Set 4-teilig kupferro titanbeschichtet 23 5/20 5/17 5/13 5 cm Premium Haushaltsschere & Stoffschere Profi Schneiderschere Nähzubehör & Bastelschere**Scherenpalast**€17.93**4.9★**▲ 169%**](https://www.amazon.de/dp/B0D2WH6BKL) [**Scheren aus Edelstahl | 3 Stück 20.2CM Haushaltsschere Küchenschere Stoffschere Extra Scharfe Klinge Rostfrei Robuster Kunststoffgriff Stabile und scharfe Klingen Schwarz**Hotec**€6.51**4.6★**▲ 121%**](https://www.amazon.de/dp/B0FKBGCCSW) [**Amazon Basics Schere aus Edelstahl komfortabler Griff multifunktionales Allzweckgerät PVD-beschichtet 2er-Pack Büro Zuhause Küche mehrfarbig**Amazon Basics**€3.97**4.7★**▲ 120%**](https://www.amazon.de/dp/B01BRGUAT6) [**Asdirne Schere Edelstahlklingen weicher Griff geeignet für Haushalte Büros und Schulen Allzweck Blau/Grau 16 2 cm**Asdirne**€3.37**4.5★**▲ 54%**](https://www.amazon.de/dp/B0B1GPRVNF) [**WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz**WMF**€5.46**4.7★**▲ 48%**](https://www.amazon.de/dp/B00J5MOOXI)
**~~View all trending →~~**
## **What buyers say about schere**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**22%
*“Good value”*
**beworben Vs Tatsächliches Produkt**7%
*“wie erwartet”*
**Schärfe**7%
*“Gut Scharf”*
**Gesamtgröße**5%
*“Passt”*
**Griff**5%
*“Das Westcott Easy Grip Scheren-Set überzeugt auf ganzer Linie”*
**Schneiden/Trimmen**5%
*“Super schere”*
**Stärke**4%
*“Robust”*
**Benutzerfreundlichkeit**3%
*“Die Schere ist handlich”*
**Haltbarkeit**2%
*“das Material wirkt langlebig.”*
### **What buyers complain about **
**Qualität insgesamt**19%
*“Schlechte Qualität”*
**Haltbarkeit**17%
*“Geringe Haltbarkeit”*
**Rost/Korrodieren**17%
*“Rost trotz Edelstahl”*
**Gesamtgröße**5%
*“Klingen zu locker”*
**Preis-Leistungs-Verhältnis**5%
*“Kann man definitiv günstiger finden”*
**Griff**5%
*“Liegt nicht ganz so geschmeidig in der Hand”*
**Einfache Reinigung**3%
*“Oft muss man mehrmals schneiden, damit es halbwegs sauber aussieht”*
**Stärke**2%
*“Etwas wackelig”*
**Komfort insgesamt**2%
*“Sehr unbequeme Griffe”*
**Schärfe**2%
*“Vorsicht sehr scharf”*
### **Top return reasons **
**Gesamtgröße**45%
**Defekt Material/Teile**7%
**Qualität insgesamt**7%
**Schärfe**5%
**Funktionalität insgesamt**4%
**Rost/Korrodieren**4%
**beworben Vs Tatsächliches Produkt**3%
**Materialqualität**2%
**Haltbarkeit**2%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is schere profitable to sell on Amazon Germany?**
- The niche generates €672K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the schere niche?**
- 12 brands and 76 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in schere?**
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Rost/Korrodieren. The return rate is 0.3%.
- **When does demand for schere peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the schere niche?**
- Listings span €2.18–€17.93; the average listing price is €7.89 (sweet spot $15–$100). The average incumbent carries 14,042 reviews — the moat a new listing must climb.
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