---
title: "Permanent Marker — €1.6M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/permanent-marker"
last_updated: "2026-08-10T12:29:19.024Z"
locale: en
meta:
description: "Niche score 46/100 · €1.6M/yr market · 1.1M searches/yr · €8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €1.6M/yr market · 1.1M searches/yr · €8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Permanent Marker — €1.6M/yr Amazon DE Niche (2026) - Flapen"
---
# **permanent marker**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 88Growth 20Conversion 98Competition 34Returns 99Price range 17Avg price 23Brand share 0Review moat 26Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****€1.6M**
€1.6M/yr · 1.1M searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,893.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€8.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****€1.80–€17.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, permanent marker is a €1.6M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **permanent marker market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **€1.7M–€2.1M**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- edding83% - Amazon Basics6% - Schneider4% - STAEDTLER4% - BIC2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
25K15KPrime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/permanent-marker/trend)
## **Top permanent marker search terms**
- **edding**289K/yr-10.2%11.7% conv. - **edding schwarz**264K/yr-10.5%20.9% conv. - **permanent marker**156K/yr-9.7%6.5% conv. - **wasserfester stift**54K/yr-17.2%8.4% conv. - **edding 3000 schwarz**51K/yr-8.8%24.7% conv. - **edding 3000**47K/yr-16.9%12.3% conv. - **wasserfeste stifte**30K/yr+13.7%3.6% conv. - **permanent marker schwarz**36K/yr-18.4%10.7% conv. - **edding schwarz wasserfest**23K/yr+18.1%20.4% conv. - **permanent marker wasserfest**22K/yr-5.6%5.5% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/permanent-marker/search-terms)
## **Top permanent marker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€161K20%€321K30%€482K40%€642K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**edding 3000 Permanentmarker - schwarz - 1 Stift - Rund-Spitze 1 5-3 mm - schnell trocknender Permanent Marker - wasserfest wischfest - für Karton Kunststoff Holz Metall - Universalmarker**edding**€1.80**4.8★3,739 rev](https://www.amazon.de/dp/B007JTG9AK) [2**edding 300 Permanentmarker - Schwarz - 10 Stifte - Rundspitze 1 5-3 mm - Wasserfest Schnell-trocknend - Wischfest - für Karton Kunststoff Holz Metall Glas (01: 10 Stifte - Schwarz)**edding**€9.21**4.8★3,267 rev](https://www.amazon.de/dp/B00CQOYAI6) [3**edding 3000 Permanentmarker - schwarz - 10 Stifte - Rund-Spitze 1 5-3 mm - schnell trocknender Permanent Marker - wasserfest wischfest - für Karton Kunststoff Holz Metall - Universalmarker**edding**€16.08**4.7★4,106 rev](https://www.amazon.de/dp/B002GJHU56) [4**edding 400 Permanentmarker - schwarz - 1 Stift - feine Rundspitze 1 mm - wasserfest schnell-trocknend - wischfest - für Karton Kunststoff Holz Metall Glas**edding**€2.04**4.7★3,292 rev](https://www.amazon.de/dp/B00X0VOPJ8) [5**Edding 300 Industry Permanent Marker - Rundspitze - Beschriftung von Karton Metall Gummi und Glas schwarz (1 5-3 mm 3er Pack)**edding**€4.54**4.7★1,168 rev](https://www.amazon.de/dp/B084ZL4C79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STAEDTLER Folienstift Lumocolor permanent wisch- und wasserfest auf fast allen Flächen Linienbreite F 0 6 mm nachfüllbar lange Lebensdauer 5 schwarze Universalstifte 318-9X**STAEDTLER**€7.22**4,070 rev3y ago](https://www.amazon.de/dp/B0B7R74FZB) [**edding 300 Permanentmarker -10 Farben - 10 Stifte - Rundspitze 1 5-3 mm - wasserfest schnell-trocknend - wischfest - für Karton Kunststoff Glas Holz Metall Glas**edding**€10.55**290 rev6y ago](https://www.amazon.de/dp/B0C3CGJ7K6) [**Edding 300 Industry Permanent Marker - Rundspitze - Beschriftung von Karton Metall Gummi und Glas schwarz (1 5-3 mm 3er Pack)**edding**€4.54**1,168 rev6y ago](https://www.amazon.de/dp/B084ZL4C79) [**edding Permanentmarker schwarz 400-01 (4er Pack)**edding**€8.08**299 rev7y ago](https://www.amazon.de/dp/B07PQJZNDD) [**Amazon Basics Permanentmarker Schwarz 12er-Pack**Amazon Basics**€6.09**16,714 rev9y ago](https://www.amazon.de/dp/B01DN8TPG0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**edding 3000 Permanentmarker - schwarz - 1 Stift - Rund-Spitze 1 5-3 mm - schnell trocknender Permanent Marker - wasserfest wischfest - für Karton Kunststoff Holz Metall - Universalmarker**edding**€1.80**4.8★**▲ 133%**](https://www.amazon.de/dp/B007JTG9AK) [**STAEDTLER Folienstift Lumocolor permanent wisch- und wasserfest auf fast allen Flächen Linienbreite F 0 6 mm nachfüllbar lange Lebensdauer 5 schwarze Universalstifte 318-9X**STAEDTLER**€7.22**4.8★**▲ 57%**](https://www.amazon.de/dp/B0B7R74FZB) [**edding 300 Permanentmarker -10 Farben - 10 Stifte - Rundspitze 1 5-3 mm - wasserfest schnell-trocknend - wischfest - für Karton Kunststoff Glas Holz Metall Glas**edding**€10.55**4.7★**▲ 16%**](https://www.amazon.de/dp/B0C3CGJ7K6) [**Edding 300 Industry Permanent Marker - Rundspitze - Beschriftung von Karton Metall Gummi und Glas schwarz (1 5-3 mm 3er Pack)**edding**€4.54**4.7★**▲ 16%**](https://www.amazon.de/dp/B084ZL4C79) [**edding 3000 Permanentmarker - 10 Stifte in Stiftehalter - Rund-Spitze 1 5-3 mm - schnell trocknender Permanent Marker - wasserfest wischfest - für Karton Kunststoff Holz Metall - Universalmarker**edding**€15.36**4.7★**— 1%**](https://www.amazon.de/dp/B00111UFAW)
**~~View all trending →~~**
## **What buyers say about permanent marker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Super qualität”*
**beworben Vs Tatsächliches Produkt**18%
*“Erfüllen ihren Zweck”*
**Schreiberfahrung**11%
*“Besonders praktisch: Die Marker schreiben wirklich auf fast allen Oberflächen – egal ob Glas, Metall, Holz, Kunststoff oder Karton”*
**Preis-Leistungs-Verhältnis**10%
*“fairer Preis”*
**Stift/Bleistiftqualität**6%
*“Perfekt super Marker”*
**Gesamtgröße**6%
*“Passt”*
**Haltbarkeit**5%
*“Alles gut, Edding halt”*
**Wasserbeständigkeit**5%
*“Wasserfest auf fast allen Materialien”*
**Farbe**4%
*“Sehr schöne Farben”*
**Wischfestigkeit**2%
*“sie schmieren nicht,”*
### **What buyers complain about **
**Qualität insgesamt**13%
*“Flop”*
**Preis-Leistungs-Verhältnis**12%
*“19,98€ für 2 Erding 3000”*
**Schreiberfahrung**10%
*“es schreibt nicht mehr zuverlässig, mega enttäuschend.”*
**Farbe**10%
*“Edding schwarz”*
**Feder-/Spitzenqualität**8%
*“Etwas ungewohnte Spitze”*
**trocken/leerTinte**6%
*“Alle Stifte sind trocken bei mir zumindest”*
**Trocknungszeit**5%
*“trocknet auch nicht vernünftig bzw. sehr langsam.”*
**Dicke**4%
*“Viel zu dick”*
**beworben Vs Tatsächliches Produkt**4%
*“Ich war irritiert: das entsprach so garnicht der Produkteschreibung”*
**Produktzustand**4%
*“Sie sahen neu aus. Aber schon merkwürdig. habe sie behalten.”*
### **Top return reasons **
**Farbe**12%
**Gesamtgröße**10%
**Funktionalität insgesamt**9%
**Dünn**8%
**Kompatibilität – insgesamt**7%
**Qualität insgesamt**6%
**Produktzustand**6%
**Dicke**4%
**Schreiberfahrung**4%
**trocken/leerTinte**4%
## **Common questions**
- **Is permanent marker profitable to sell on Amazon Germany?**
- The niche generates €1.6M/yr across 16 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the permanent marker niche?**
- 5 brands and 104 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in permanent marker?**
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Schreiberfahrung. The return rate is 0.1%.
- **When does demand for permanent marker peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the permanent marker niche?**
- Listings span €1.80–€17.66; the average listing price is €8.26 (sweet spot $15–$100). The average incumbent carries 3,894 reviews — the moat a new listing must climb.
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