---
title: "Search terms — papierrolle - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/papierrolle/search-terms"
last_updated: "2026-08-10T17:32:11.604Z"
locale: en
meta:
  description: "Niche score 46/100 · €110K/yr market · 112K searches/yr · €14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · €110K/yr market · 112K searches/yr · €14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — papierrolle - Flapen"
---

# **papierrolle**

**Skip it**

Soft demand (-27.4% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 11Conversion 75Competition 42Returns 99Price range 60Avg price 67Brand share 55Review moat 48Quality gap 28

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****€14.06**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€2.48–€33.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,725.59**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€110K**

€110K/yr · 112K searches

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch

## Search terms