---
title: "Search terms — moderationskarten - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/moderationskarten/search-terms"
last_updated: "2026-08-10T07:21:41.364Z"
locale: en
meta:
  description: "Niche score 56/100 · €169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €169K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — moderationskarten - Flapen"
---

# **moderationskarten**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 18Conversion 83Competition 70Returns 98Price range 58Avg price 51Brand share 76Review moat 80Quality gap 27

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****403.61**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€3.96–€30.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.07**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€169K**

€169K/yr · 154K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms