---
title: "Search terms — malstifte - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/malstifte/search-terms"
last_updated: "2026-08-10T09:36:38.267Z"
locale: en
meta:
  description: "Niche score 52/100 · €61K/yr market · 121K searches/yr · €15.60 avg price. Soft demand (-40.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €61K/yr market · 121K searches/yr · €15.60 avg price. Soft demand (-40.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — malstifte - Flapen"
---

# **malstifte**

**Worth a look**

Shows low returns (0.6%), but soft demand (-40.5% this quarter) keeps it on the watch list.

Market size 15Growth 5Conversion 41Competition 87Returns 97Price range 64Avg price 77Brand share 95Review moat 27Quality gap 45

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Avg price**

**Great****€15.60**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€2.34–€37.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,791.07**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€61K**

€61K/yr · 121K searches

**Growth**

**Bad****-40.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms