---
title: "Malblock A4 — €111K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/malblock-a4"
last_updated: "2026-08-10T15:57:09.010Z"
locale: en
meta:
description: "Niche score 39/100 · €111K/yr market · 235K searches/yr · €3.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €111K/yr market · 235K searches/yr · €3.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Malblock A4 — €111K/yr Amazon DE Niche (2026) - Flapen"
---
# **malblock a4**
**Skip it**
Prices mostly outside the sweet spot ($1.95–$7.60) — this niche doesn't clear our bar today.
Market size 27Growth 46Conversion 95Competition 13Returns 98Price range 0Avg price 11Brand share 6Review moat 60Quality gap 30
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,106.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€111K**
€111K/yr · 235K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€3.85**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€1.95–€7.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, malblock a4 is a €111K/yr Amazon Germany market (235K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **malblock a4 market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€116K–€154K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**61**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Pelikan56% - Idena22% - BRUNNEN8% - Herlitz7% - WSICSE6% - Staufen2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/malblock-a4/trend)
## **Top malblock a4 search terms**
- **malblock din a4**115K/yr+25.6%11.2% conv. - **malblock**64K/yr-22.5%5.3% conv. - **malblock a4**16K/yr+51.1%10.8% conv. - **malblock din a4 gelocht**8K/yr+680.8%4.5% conv. - **malblock din a4 100 blatt**11K/yr+328.6%10.0% conv. - **din a4 malblock**4K/yr+85.3%13.8% conv. - **malblöcke**5K/yr-24.7%3.5% conv. - **malblock din a4 kinder**5K/yr-37.6%8.1% conv. - **malblock a4 gelocht**3K/yr+685.8%5.2% conv. - **malblock a4 100 blatt**3K/yr+187.4%9.5% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/malblock-a4/search-terms)
## **Top malblock a4 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€17K30%€33K45%€50K60%€67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pelikan Malblock A4 100 Blatt weißes Papier 1 Stück (Motive sortiert - keine Auswahl möglich)**Pelikan**€2.51**4.7★1,447 rev](https://www.amazon.de/dp/B000OZOXO0) [2**Idena 10390 - Idena Malblock DIN A4 100 Blatt 70g/m Schön Dick**Idena**€2.19**4.7★4,185 rev](https://www.amazon.de/dp/B074H1SKQF) [3**Pelikan Zeichenblock A4 20 Blatt 100g weißes Papier 1 Stück (Motive sortiert - keine Auswahl möglich)**Pelikan**€2.95**4.4★1,279 rev](https://www.amazon.de/dp/B000KJKJ52) [4**Herlitz Malblock A4 Comic holzfreies Papier 70 g/m 75 Blatt weiß**Herlitz**€2.75**4.6★291 rev](https://www.amazon.de/dp/B000VXQSDO) [5**A4 Skizzenbuch 160g/m Zeichenblock A4 mit Hardcover und Spiralbindung Malblock Skizzenblock für Studenten Künstler Kunstprojekte (60 Blatt/120 Seiten)**WSICSE**€7.31**4.9★30 rev](https://www.amazon.de/dp/B0FSL7KD1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A4 Skizzenbuch 160g/m Zeichenblock A4 mit Hardcover und Spiralbindung Malblock Skizzenblock für Studenten Künstler Kunstprojekte (60 Blatt/120 Seiten)**WSICSE**€7.31**30 rev9mo ago](https://www.amazon.de/dp/B0FSL7KD1P) [**Staufen Edition Dürer Malblock - DIN A4 2 Zeichenblöcke je 100 Blatt geleimt 70 g/m Recyclingpapier Deckblatt mit 2 Motiven**Staufen**€7.60**99 rev3y ago](https://www.amazon.de/dp/B0C9T6TPXF) [**Idena 10390 - Idena Malblock DIN A4 100 Blatt 70g/m Schön Dick**Idena**€2.19**4,185 rev9y ago](https://www.amazon.de/dp/B074H1SKQF) [**Idena 10387 - Zeichenblock DIN A4 20 Blatt 120 g/m 1 Stück**Idena**€1.95**2,081 rev9y ago](https://www.amazon.de/dp/B074H1GJV4) [**Brunnen 104740701 Malblock A4 70 g/m 100 Blatt kopfverleimt 4-fach-gelocht**BRUNNEN**€4.63**431 rev9y ago](https://www.amazon.de/dp/B01MTESNU9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pelikan Malblock A3 30 Blatt weißes Papier 1 Stück (Motive sortiert-keine Auswahl möglich)**Pelikan**€3.00**4.0★**▲ 130%**](https://www.amazon.de/dp/B000XJX0KA) [**Herlitz Malblock A4 Comic holzfreies Papier 70 g/m 75 Blatt weiß**Herlitz**€2.75**4.6★**▲ 74%**](https://www.amazon.de/dp/B000VXQSDO) [**A4 Skizzenbuch 160g/m Zeichenblock A4 mit Hardcover und Spiralbindung Malblock Skizzenblock für Studenten Künstler Kunstprojekte (60 Blatt/120 Seiten)**WSICSE**€7.31**4.9★**▲ 36%**](https://www.amazon.de/dp/B0FSL7KD1P) [**Idena 10387 - Zeichenblock DIN A4 20 Blatt 120 g/m 1 Stück**Idena**€1.95**4.7★**▲ 27%**](https://www.amazon.de/dp/B074H1GJV4) [**Pelikan Malblock A4 100 Blatt weißes Papier 1 Stück (Motive sortiert - keine Auswahl möglich)**Pelikan**€2.51**4.7★**— 0%**](https://www.amazon.de/dp/B000OZOXO0)
**~~View all trending →~~**
## **What buyers say about malblock a4**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Papierqualität**25%
*“Festes Papier”*
**Qualität insgesamt**17%
*“Super Qualität”*
**Zeichenerfahrung**11%
*“Ideal für den Kunstunterricht in der Grundschule”*
**beworben Vs Tatsächliches Produkt**10%
*“Alles so wie es sein soll”*
**Preis-Leistungs-Verhältnis**6%
*“Da kann man auch (wesentluch günstigeres)”*
**Stärke**6%
*“Stabiler Block mit dicken Seiten”*
**Korrekt Inhalt**4%
*“Die Menge ist genau richtig”*
**Dicke**4%
*“Wo schön dick”*
**Spaß/Unterhaltungserlebnis**2%
*“Aufmachen, malen und Spaß haben”*
**Einfache Reinigung**2%
*“sauber heraustrennen ohne das sie direkt einreißen.”*
### **What buyers complain about **
**Papierqualität**36%
*“Das Papier ist eben genau NICHT „schön dick“ (bzw. ‚nice and thick‘)”*
**Dicke**14%
*“Es ist nicht sehr dick”*
**Defekt Material/Teile**14%
*“Produkt war beschädigt”*
**Qualität insgesamt**14%
*“Günstiger Block”*
**beworben Vs Tatsächliches Produkt**7%
*“Irreführende Produktbennenung”*
**Geeignet für den Außenbereich**4%
*“unhandlich für unterwegs”*
**Gesamtgröße**4%
*“Mein größter Kritikpunkt sind jedoch die sehr großen Spiralringe”*
### **Top return reasons **
**Papierqualität**20%
**Gesamtgröße**14%
**Defekt Material/Teile**9%
**Feucht/Trocken**8%
**Dünn**6%
**Papierkompatibilität**5%
**beworben Vs Tatsächliches Produkt**5%
**Gewicht schwer**3%
**Dicke**3%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is malblock a4 profitable to sell on Amazon Germany?**
- The niche generates €111K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the malblock a4 niche?**
- 6 brands and 61 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in malblock a4?**
- Top complaints mined from reviews: Papierqualität, Dicke, Defekt Material/Teile. The return rate is 0.3%.
- **When does demand for malblock a4 peak?**
- Demand peaks in Jul–Aug; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the malblock a4 niche?**
- Listings span €1.95–€7.60; the average listing price is €3.85 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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