---
title: "Trend — kalendereinlagen 2026 - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/kalendereinlagen-2026/trend"
last_updated: "2026-08-10T11:56:04.674Z"
locale: en
meta:
  description: "Niche score 43/100 · €116K/yr market · 187K searches/yr · €10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · €116K/yr market · 187K searches/yr · €10.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — kalendereinlagen 2026 - Flapen"
---

# **kalendereinlagen 2026**

**Skip it**

Soft demand (-71.7% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 0Conversion 68Competition 72Returns 80Price range 42Avg price 34Brand share 31Review moat 80Quality gap 20

**Review moat**

**Great****399.47**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****€4.59–€22.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€10.04**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€116K**

€116K/yr · 187K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-71.7%**

90-day search growth — must beat 0% to launch

## Trend