---
title: "Trend — kalender 2023 - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/kalender-2023/trend"
last_updated: "2026-08-10T19:23:46.943Z"
locale: en
meta:
  description: "Niche score 47/100 · €29K/yr market · 252K searches/yr · €14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €29K/yr market · 252K searches/yr · €14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — kalender 2023 - Flapen"
---

# **kalender 2023**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 19Conversion 10Competition 80Returns 87Price range 65Avg price 71Brand share 72Review moat 73Quality gap 33

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****572.75**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****€14.57**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€4.14–€135.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€29K**

€29K/yr · 252K searches

## Trend