---
title: "hundefutter — €1.9M/yr Amazon Germany Niche, Score 58/100 - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/hundefutter"
last_updated: "2026-07-21T06:36:06.428Z"
locale: en
meta:
description: "hundefutter shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "hundefutter shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "hundefutter — €1.9M/yr Amazon Germany Niche, Score 58/100 - Flapen"
---
# **hundefutter**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 93Growth 21Conversion 75Competition 62Returns 99Price range 72Avg price 83Brand share 12Review moat 36Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Market size**
**Great****€1.9M**
€1.9M/yr · 1.4M searches
**Avg price**
**Great****€18.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€6.92–€35.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,910.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, hundefutter is a €1.9M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **€1.5M–€1.8M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **176 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**3%**
- bosch TIERNAHRUNG75% - Josera7% - MERA6% - JosiDog5% - The Hunger of the Wolf3% - by Amazon2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/hundefutter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€187K20%€373K30%€560K40%€746K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**bosch HPC Adult mit Lamm & Reis | Hundetrockenfutter für ausgewachsene Hunde aller Rassen | 1 x 15 kg**bosch TIERNAHRUNG**€28.33**4.6★9,205 rev](https://www.amazon.de/dp/B01EQZB85U) [2**Bosch My Friend+ Dog Adult | Hundetrockenfutter für ausgewachsene Hunde ab dem 1. Lebensjahr | 1 x 12kg**bosch TIERNAHRUNG**€15.91**4.4★525 rev](https://www.amazon.de/dp/B0CP29WKT8) [3**bosch HPC Adult mit frischem Geflügel & Hirse | Hundetrockenfutter für ausgewachsene Hunde aller Rassen | 1 x 15 kg**bosch TIERNAHRUNG**€27.67**4.6★5,377 rev](https://www.amazon.de/dp/B01EQZB13E) [4**bosch HPC Adult Menue | Kroketten-Mix für ausgewachsene Hunde aller Rassen | 1 x 15 kg**bosch TIERNAHRUNG**€27.33**4.6★1,790 rev](https://www.amazon.de/dp/B01EQZB7SS) [5**bosch HPC Adult mit Lamm & Reis | Hundetrockenfutter für ausgewachsene Hunde aller Rassen | 1 x 3 kg**bosch TIERNAHRUNG**€10.12**4.6★9,205 rev](https://www.amazon.de/dp/B01EQZB0QM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Vollwertiges Hundetrockenfutter für ausgewachsene Hunde Reich an Lamm und Reis 1 Packung à 5 0kg (zuvor Our Essentials**by Amazon**€8.98**1,834 rev5mo ago](https://www.amazon.de/dp/B07GG2Z566) [**JOSERA SensiPlus (1 x 12 5 kg) | Adult | Premium Trockenfutter mit Ente & Reis für ausgewachsene empfindliche Hunde | mit viel Biotin für gesunde Haut & Fell | hoch verdaulich | glutenfrei | 1er Pack**Josera**€32.40**7,944 rev11mo ago](https://www.amazon.de/dp/B0F9XBMM3M) [**JOSERA Optiness (1 x 12 5 kg) | Adult Large | Premium Trockenfutter mit Lamm & Reis für ausgewachsene Hunde | eiweißreduziert | weizenfrei | wertvolle Fettsäuren | XL-Kroketten gegen Schlingen | 1x**Josera**€35.18**3,659 rev1y ago](https://www.amazon.de/dp/B0F9X7VY8Z) [**by Amazon Trockenfutter für Hunde Reich an Lamm und Reis 5kg**by Amazon**€7.52**95 rev2y ago](https://www.amazon.de/dp/B0C24LSCZP) [**Bosch My Friend+ Dog Adult | Hundetrockenfutter für ausgewachsene Hunde ab dem 1. Lebensjahr | 1 x 12kg**bosch TIERNAHRUNG**€15.91**525 rev2y ago](https://www.amazon.de/dp/B0CP29WKT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Vollwertiges Hundetrockenfutter für ausgewachsene Hunde Reich an Lamm und Reis 1 Packung à 5 0kg (zuvor Our Essentials**by Amazon**€8.98**4.4★**▲ 289%**](https://www.amazon.de/dp/B07GG2Z566) [**Happy Dog 60519 NaturCroq Rind & Reis Trockenfutter mit heimischen Kräutern für ausgewachsene Hunde 4 kg Inhalt**Happy Dog**€10.65**4.5★**▲ 198%**](https://www.amazon.de/dp/B07KCVLZTC) [**JOSERA Optiness (1 x 12 5 kg) | Adult Large | Premium Trockenfutter mit Lamm & Reis für ausgewachsene Hunde | eiweißreduziert | weizenfrei | wertvolle Fettsäuren | XL-Kroketten gegen Schlingen | 1x**Josera**€35.18**4.6★**▲ 142%**](https://www.amazon.de/dp/B0F9X7VY8Z) [**Josera Hundefutter BAVARO Solid 1er Pack (1 x 18 kg)**Josera**€22.51**4.5★**▲ 116%**](https://www.amazon.de/dp/B07B52L96F) [**bosch HPC Adult mit Fisch & Kartoffel | Hundetrockenfutter für ausgewachsene Hunde aller Rassen | 1 x 3 kg**bosch TIERNAHRUNG**€13.22**4.6★**▲ 97%**](https://www.amazon.de/dp/B01EQZB86E)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**21%
*“super produkt”*
**Geschmack insgesamt**19%
*“Hund schmeckts”*
**Haustierfreundlich**19%
*“Super für Hunde”*
**Preis-Leistungs-Verhältnis**16%
*“preisleistung super”*
**Gesamtgröße**5%
*“Passt”*
**Feucht/Trocken**4%
*“gesundes Trockenfutter”*
**Haltbarkeit**3%
*“Futter wird gut vertragen”*
**Inhaltsstoffe – insgesamt**2%
*“A. Sehr gutes futter”*
**Geschmack**2%
*“Leckere Futtervariante”*
**Geruch**2%
*“Riecht gut”*
### **What buyers complain about **
**Verdauungsstörungen**15%
*“Durchfall”*
**Geschmack insgesamt**14%
*“Schmeckt nicht”*
**Preis-Leistungs-Verhältnis**12%
*“Schade um das Geld”*
**Feucht/Trocken**8%
*“Trockenfutter”*
**Qualität insgesamt**7%
*“Es ist von sehr schlechter Qualität”*
**beworben Vs Tatsächliches Produkt**5%
*“Leider nicht getreidefrei”*
**Allergien**5%
*“Hautprobleme”*
**Gesamtgröße**5%
*“Winzige, zerbrochene Bröckchen en masse”*
**Defekt Material/Teile**5%
*“Defektes Hundefutter”*
**Hartes Gefühl**3%
*“Nicht Soft”*
## **Common questions**
- **Is hundefutter profitable to sell on Amazon Germany?**
- The niche generates €1.9M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the hundefutter niche?**
- 8 brands and 73 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in hundefutter?**
- Top complaints mined from reviews: Verdauungsstörungen, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for hundefutter peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hundefutter niche?**
- Listings span €6.92–€35.60; the average listing price is €18.36 (sweet spot $15–$100). The average incumbent carries 2,910 reviews — the moat a new listing must climb.
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