---
title: "Search terms — house of the dragon - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/house-of-the-dragon/search-terms"
last_updated: "2026-08-10T09:55:53.750Z"
locale: en
meta:
  description: "Niche score 34/100 · €36K/yr market · 726K searches/yr · €20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · €36K/yr market · 726K searches/yr · €20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — house of the dragon - Flapen"
---

# **house of the dragon**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 9Growth 21Conversion 3Competition 21Returns 95Price range 83Avg price 89Brand share 24Review moat 77Quality gap 19

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€20.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€9.24–€48.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****462.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-8.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****€36K**

€36K/yr · 726K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms