---
title: "House of the Dragon — €36K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/house-of-the-dragon"
last_updated: "2026-08-10T08:48:24.258Z"
locale: en
meta:
description: "Niche score 34/100 · €36K/yr market · 726K searches/yr · €20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · €36K/yr market · 726K searches/yr · €20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "House of the Dragon — €36K/yr Amazon DE Niche (2026) - Flapen"
---
# **house of the dragon**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 9Growth 21Conversion 3Competition 21Returns 95Price range 83Avg price 89Brand share 24Review moat 77Quality gap 19
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€20.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€9.24–€48.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****462.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€36K**
€36K/yr · 726K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, house of the dragon is a €36K/yr Amazon Germany market (726K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **house of the dragon market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€62K–€83K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#14,998**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **54%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**127**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**6%**
- Spiral31% - Ten Speed Press18% - Revell17% - Funko14% - HWC Trading10% - McFarlane3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -8.6% search growth over the last 90 days.
60K40KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/house-of-the-dragon/trend)
## **Top house of the dragon search terms**
- **house of the dragon**691K/yr-10.2%0.0% conv. - **house of dragon**25K/yr+46.3%0.0% conv. - **house of the dragon staffel 1**10K/yr+2.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/house-of-the-dragon/search-terms)
## **Top house of the dragon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€7K30%€11K40%€14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.**Spiral**€9.24**4.5★39 rev](https://www.amazon.de/dp/B0BCWW2ZKH) [2**The Rise of the Dragon: An Illustrated History of the Targaryen Dynasty Volume One (The Targaryen Dynasty: The House of the Dragon Band 1)**Ten Speed Press**€26.32**4.8★3,629 rev](https://www.amazon.de/dp/1984859250) [3**Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.**Revell**€14.18**4.8★7 rev](https://www.amazon.de/dp/B0DB87X6WJ) [4**Funko POP! Television: House of the Dragon - Syrax - Dragon - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€17.73**4.8★1,466 rev](https://www.amazon.de/dp/B09V85CK5Q) [5**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€20.93**4.7★225 rev](https://www.amazon.de/dp/B0D98T6RJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€20.93**225 rev1y ago](https://www.amazon.de/dp/B0D98T6RJJ) [**HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€15.17**3 rev1y ago](https://www.amazon.de/dp/B0DHD7ZX4B) [**HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€16.30**2 rev1y ago](https://www.amazon.de/dp/B0DHD8QFSZ) [**Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.**Revell**€14.18**7 rev1y ago](https://www.amazon.de/dp/B0DB87X6WJ) [**Funko Pop! Rides Deluxe: HOTD - House of The Dragon - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler**Funko**€27.66**461 rev1y ago](https://www.amazon.de/dp/B0CNCZSYGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€16.30**5.0★**▲ 77%**](https://www.amazon.de/dp/B0DHD8QFSZ) [**House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.**Spiral**€13.64**4.5★**▲ 70%**](https://www.amazon.de/dp/B0BCWWM2VP) [**House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.**Spiral**€9.24**4.5★**▲ 67%**](https://www.amazon.de/dp/B0BCWW2ZKH) [**HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€15.17**4.4★**▲ 64%**](https://www.amazon.de/dp/B0DHD7ZX4B) [**Displate Offiziell House of the Dragon MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Key Arts - Targaryen House Sigil 45 cm x 32 cm**Displate**€48.80**5.0★**▲ 45%**](https://www.amazon.de/dp/B0C81L6CQC)
**~~View all trending →~~**
## **What buyers say about house of the dragon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sammlungsobjekte**100%
*“und zum Sammeln einfach mega cool”*
### **Top return reasons **
**Defekt Material/Teile**75%
**Sprachprobleme**25%
## **Common questions**
- **Is house of the dragon profitable to sell on Amazon Germany?**
- The niche generates €36K/yr across 13 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the house of the dragon niche?**
- 8 brands and 127 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- **When does demand for house of the dragon peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the house of the dragon niche?**
- Listings span €9.24–€48.80; the average listing price is €20.73 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.
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