---
title: "Trend — geburtstagskalender - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/geburtstagskalender/trend"
last_updated: "2026-08-10T12:11:51.381Z"
locale: en
meta:
  description: "Niche score 47/100 · €130K/yr market · 485K searches/yr · €8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €130K/yr market · 485K searches/yr · €8.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — geburtstagskalender - Flapen"
---

# **geburtstagskalender**

**Skip it**

Prices mostly outside the sweet spot ($3.35–$14.03) — this niche doesn't clear our bar today.

Market size 29Growth 1Conversion 41Competition 74Returns 96Price range 0Avg price 22Brand share 75Review moat 88Quality gap 52

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****236.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€130K**

€130K/yr · 485K searches

**Avg price**

**Bad****€8.09**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-48.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****€3.35–€14.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend