---
title: "Search terms — federmäppchen - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/federmaeppchen/search-terms"
last_updated: "2026-07-21T14:30:13.794Z"
locale: en
meta:
  description: "Niche score 54/100 · €496K/yr market · 6.1M searches/yr · €11.17 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €496K/yr market · 6.1M searches/yr · €11.17 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — federmäppchen - Flapen"
---

# **federmäppchen**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Market size 60Growth 17Conversion 9Competition 88Returns 70Price range 59Avg price 43Brand share 95Review moat 39Quality gap 45

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Market size**

**Good****€496K**

€496K/yr · 6.1M searches

**Price range**

**Good****€4.40–€29.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****€11.17**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,551.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale