---
title: "Search terms — erfolgsjournal - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/erfolgsjournal/search-terms"
last_updated: "2026-08-10T08:49:48.893Z"
locale: en
meta:
  description: "Niche score 35/100 · €47K/yr market · 57K searches/yr · €20.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · €47K/yr market · 57K searches/yr · €20.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — erfolgsjournal - Flapen"
---

# **erfolgsjournal**

**Skip it**

Soft demand (-32.9% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 9Conversion 50Competition 29Returns 88Price range 70Avg price 89Brand share 10Review moat 36Quality gap 32

**Avg price**

**Great****€20.43**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****€10.93–€24.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,894.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****€47K**

€47K/yr · 57K searches

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-32.9%**

90-day search growth — must beat 0% to launch

## Search terms