---
title: "Search terms — empfangstheke - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/empfangstheke/search-terms"
last_updated: "2026-07-21T12:58:56.738Z"
locale: en
meta:
  description: "Niche score 55/100 · €243K/yr market · 248K searches/yr · €316.48 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €243K/yr market · 248K searches/yr · €316.48 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — empfangstheke - Flapen"
---

# **empfangstheke**

**Worth a look**

Shows a thin review moat (58 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.

Market size 45Growth 11Conversion 4Competition 94Returns 91Price range 4Avg price 28Brand share 78Review moat 97Quality gap 82

**Review moat**

**Incredible****58.04**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Market size**

**Okay****€243K**

€243K/yr · 248K searches

**Avg price**

**Okay****€316.48**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-27.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****€41.24–€1359.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100