---
title: "Trend — dackel - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/dackel/trend"
last_updated: "2026-07-21T13:14:32.070Z"
locale: en
meta:
  description: "Niche score 58/100 · €304K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · €304K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dackel - Flapen"
---

# **dackel**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 16Conversion 20Competition 89Returns 85Price range 78Avg price 53Brand share 96Review moat 80Quality gap 43

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****408.91**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€3.38–€56.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.34**

avg listing price — sweet spot $15–$100

**Market size**

**Good****€304K**

€304K/yr · 1.6M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch