---
title: "Search terms — capybara - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/capybara/search-terms"
last_updated: "2026-07-21T14:42:33.090Z"
locale: en
meta:
  description: "Niche score 60/100 · €391K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · €391K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — capybara - Flapen"
---

# **capybara**

**Worth a look**

Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 14Conversion 17Competition 89Returns 95Price range 69Avg price 58Brand share 97Review moat 83Quality gap 50

**Brand share**

**Incredible****28%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Review moat**

**Great****339.93**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****€3.28–€41.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.92**

avg listing price — sweet spot $15–$100

**Market size**

**Good****€391K**

€391K/yr · 2.2M searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch