---
title: "Bullet Journal — €62K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/bullet-journal"
last_updated: "2026-08-10T03:50:01.737Z"
locale: en
meta:
description: "Niche score 40/100 · €62K/yr market · 403K searches/yr · €12.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €62K/yr market · 403K searches/yr · €12.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bullet Journal — €62K/yr Amazon DE Niche (2026) - Flapen"
---
# **bullet journal**
**Skip it**
Soft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 5Conversion 16Competition 66Returns 95Price range 57Avg price 54Brand share 60Review moat 39Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€6.01–€26.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€12.46**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,581.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€62K**
€62K/yr · 403K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-40.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, bullet journal is a €62K/yr Amazon Germany market (403K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bullet journal market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **€62K–€75K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**24%**
- LEUCHTTURM191729% - LEBENSKOMPASS11% - Ottergami10% - Lonely Oak10% - Häfft9% - STATIONERY ISLAND7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.8% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/de/buerobedarf-schreibwaren/bullet-journal/trend)
## **Top bullet journal search terms**
- **bullet journal**342K/yr-40.0%0.8% conv. - **bullet-journal**10K/yr-27.4%0.2% conv. - **bullet journal a5**13K/yr-27.1%1.0% conv. - **leuchtturm bullet journal**8K/yr-52.0%2.4% conv. - **lebenskompass notizbuch**5K/yr-42.9%2.5% conv. - **leuchtturm journal**6K/yr-55.2%0.3% conv. - **lebenskompass bullet journal**7K/yr-61.2%2.9% conv. - **journal leuchtturm**4K/yr-41.1%0.5% conv. - **bullet journal leuchtturm**6K/yr-63.6%1.8% conv. - **leuchtturm 1917 bullet journal**3K/yr-50.4%3.5% conv. [**All search terms **](https://flapen.com/research/de/buerobedarf-schreibwaren/bullet-journal/search-terms)
## **Top bullet journal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€5K12%€7K16%€10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEUCHTTURM1917 371205 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Yellow24**LEUCHTTURM1917**€26.86**4.6★2,239 rev](https://www.amazon.de/dp/B0DCZWLMTC) [2**Ottergami The Classic Bullet Dotted Journal (Grün Gesprenkelt) Notizbuch A5 Dotted Notebook mit 150gsm Dickes Paper Notizbuch A5 Gepunktet mit 192 pages Hardcover Notebook Punktiert Buch**Ottergami**€12.67**4.6★5,557 rev](https://www.amazon.de/dp/B07Y7KM9L9) [3**Lonely Oak Notizbuch A5 Hardcover Bullet Dotted Journal 120g/mDickes Premium Säurefreies Papier 156 Seiten Journal mit Gummiband & Innentasche 14 5 x 21 3 cm (Schwarz)**Lonely Oak**€8.16**4.5★421 rev](https://www.amazon.de/dp/B0D78VNFNJ) [4**LEUCHTTURM1917 363572 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Schwarz**LEUCHTTURM1917**€25.36**4.6★2,239 rev](https://www.amazon.de/dp/B08ZDNBX2P) [5**LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook**LEBENSKOMPASS**€9.25**4.5★64 rev](https://www.amazon.de/dp/B0CL7KGGM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers**Häfft**€6.68**47 rev9mo ago](https://www.amazon.de/dp/B0FS6YJYL8) [**PYNEX Notizbuch A5 Dotted Hardcover Notebook Leder Notizblock With 192 Blatt 100GSM Tagebuch für Erwachsene Schule - Dunkelgrün**PYNEX**€7.90**177 rev1y ago](https://www.amazon.de/dp/B0FD9VPSFS) [**LOAPEM Notizbuch A5 Gepunktet Tagebuch für Erwachsene192 Seiten 100gsm Hardcover Notizbuch Dotted mit Sonne-Mond-Design für Frauen und Männer für Arbeit Schule Reise journal Geschenk Schwarz**LOAPEM**€8.37**159 rev1y ago](https://www.amazon.de/dp/B0F99N3PMX) [**LEUCHTTURM1917 373022 Bullet Journal - Edition 2 Notizbuch Medium (A5) Hardcover 206 nummerierte Seiten 120 g/m Papier dotted Turquoise25**LEUCHTTURM1917**€26.83**2,239 rev1y ago](https://www.amazon.de/dp/B0F94D827G) [**TIEFOSSI Bullet Dot Journal 160 bis 190 nummerierte Seiten Tagebuch für Arbeit und Skizzieren A5-Hardcover-Lederjournal zum Schreiben für Frauen und Männer**TIEFOSSI**€19.74**747 rev1y ago](https://www.amazon.de/dp/B0F2FJG1L2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GDMLUP Bullet Dotted Journal - A5 Dotted Notebook - 120gsm Papier 172 Seiten Veganes Leder Hardcover Notizbuch Gepunktet mit Rückentasche 2 Mark Ribbons Hellgrün**GDMLUP**€6.73**4.6★**▲ 180%**](https://www.amazon.de/dp/B0C2QHBVST) [**RETTACY A5 Gepunktetes Notizbuch Dotted - Bullet Dot Grid Notizbücher mit 320 nummerierten Seiten Hardcoverfür Frauen und Männer im Büro oder in der Schule 14 5 x 21 cm - Schwarz**RETTACY**€11.31**4.7★**▲ 175%**](https://www.amazon.de/dp/B0BY1BQ5SZ) [**STATIONERY ISLAND Bullet Dotted Journal Notizbuch A5 Dotted 180 Seiten Premium 120 g/m Papier Hardcover Journal Dotted Notizbuch Gepunktet**STATIONERY ISLAND**€8.87**4.6★**▲ 133%**](https://www.amazon.de/dp/B07LCQTJ7P) [**LEBENSKOMPASS Bullet Journal Notizbuch Tagebuch A5 PRO MOUNTAIN - Notizbuch A5 gepunkted 5 mm extra-dickes Papier 120 g/m FSC - Journal Buch & Dotted Notebook**LEBENSKOMPASS**€9.25**4.5★**▲ 78%**](https://www.amazon.de/dp/B0CL7KGGM5) [**Häfft paper&you dotted Journal A5 - Notizbuch gepunktet Pink Flowers**Häfft**€6.68**4.5★**▲ 62%**](https://www.amazon.de/dp/B0FS6YJYL8)
**~~View all trending →~~**
## **What buyers say about bullet journal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Super Qualität”*
**Papierqualität**26%
*“Häfft paper&you® Journal: Florales Design trifft Nachhaltigkeit – Perfekt für Bullet Journaling”*
**Preis-Leistungs-Verhältnis**10%
*“Super Preis-Leistung”*
**Design insgesamt**9%
*“schönes Design”*
**beworben Vs Tatsächliches Produkt**5%
*“Bestens # as Expected”*
**Stärke**2%
*“Solide”*
**Farbe**2%
*“Die Farben sind brillant”*
**Dicke**2%
*“Die Blätter sind ausreichend dick”*
**Schreiberfahrung**2%
*“Perfect for journaling”*
**Funktionalität insgesamt**1%
*“Geht so. Egal welcher Stift verwendet wird, es gohstet alles survhu”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**25%
*“Teuer”*
**Papierqualität**13%
*“Für Journaling mit Brushpens, Twinmarker & Co ungeeignet - scheint durch”*
**Dicke**9%
*“Sehr dünn und weich”*
**Qualität insgesamt**8%
*“Extrem schlechte Qualität”*
**Funktionalität insgesamt**5%
*“Noch klappt nicht Plan auf”*
**Dünn**5%
*“Material zu dünn”*
**Haltbarkeit**3%
*“Nach nicht mal vier Monaten und 20 geschriebenen Seiten schon kaputt”*
**Farbe**3%
*“Die Farbe ist dunkler”*
**trocken/leerTinte**1%
*“auch trocknet die Tinte schnell”*
### **Top return reasons **
**Gesamtgröße**24%
**Farbe**13%
**Qualität insgesamt**10%
**Dünn**8%
**Papierqualität**8%
**beworben Vs Tatsächliches Produkt**4%
**Geruch**3%
**Gewicht schwer**3%
**Defekt Material/Teile**3%
**Geschenk Zweck**2%
## **Common questions**
- **Is bullet journal profitable to sell on Amazon Germany?**
- The niche generates €62K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -40.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bullet journal niche?**
- 18 brands and 48 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in bullet journal?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Papierqualität, Dicke. The return rate is 0.9%.
- **When does demand for bullet journal peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the bullet journal niche?**
- Listings span €6.01–€26.86; the average listing price is €12.46 (sweet spot $15–$100). The average incumbent carries 2,581 reviews — the moat a new listing must climb.
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