---
title: "Trend — briefumschläge - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/briefumschlaege/trend"
last_updated: "2026-07-21T12:58:06.858Z"
locale: en
meta:
  description: "Niche score 55/100 · €1.1M/yr market · 971K searches/yr · €9.38 avg price. Soft demand (-15.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €1.1M/yr market · 971K searches/yr · €9.38 avg price. Soft demand (-15.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — briefumschläge - Flapen"
---

# **briefumschläge**

**Worth a look**

Shows low returns (0.3%), but soft demand (-15.7% this quarter) keeps it on the watch list.

Market size 79Growth 17Conversion 95Competition 53Returns 99Price range 41Avg price 28Brand share 51Review moat 56Quality gap 21

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.1M**

€1.1M/yr · 971K searches

**Review moat**

**Good****1,254**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****€0.79–€24.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€9.38**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.7%**

90-day search growth — must beat 0% to launch