---
title: "Trend — briefpapier - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/briefpapier/trend"
last_updated: "2026-08-10T10:31:10.366Z"
locale: en
meta:
  description: "Niche score 51/100 · €162K/yr market · 780K searches/yr · €8.56 avg price. Soft demand (-5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €162K/yr market · 780K searches/yr · €8.56 avg price. Soft demand (-5.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — briefpapier - Flapen"
---

# **briefpapier**

**Worth a look**

Shows low returns (0.8%), but soft demand (-5.1% this quarter) keeps it on the watch list.

Market size 34Growth 22Conversion 30Competition 78Returns 96Price range 34Avg price 24Brand share 79Review moat 91Quality gap 30

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****181.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Okay****€162K**

€162K/yr · 780K searches

**Price range**

**Okay****€3.36–€21.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€8.56**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-5.1%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Trend