---
title: "Search terms — bastelkalender 2024 - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/bastelkalender-2024/search-terms"
last_updated: "2026-08-09T20:22:46.098Z"
locale: en
meta:
  description: "Niche score 39/100 · €28K/yr market · 101K searches/yr · €9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · €28K/yr market · 101K searches/yr · €9.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — bastelkalender 2024 - Flapen"
---

# **bastelkalender 2024**

**Skip it**

Soft demand (-42.1% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 4Conversion 38Competition 52Returns 87Price range 38Avg price 26Brand share 52Review moat 89Quality gap 38

**Review moat**

**Great****210.07**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€3.33–€22.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€9.10**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€28K**

€28K/yr · 101K searches

**Growth**

**Bad****-42.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms