---
title: "Search terms — 90 geburtstag - Flapen"
canonical_url: "https://flapen.com/research/de/buerobedarf-schreibwaren/90-geburtstag/search-terms"
last_updated: "2026-08-10T12:10:42.627Z"
locale: en
meta:
  description: "Niche score 54/100 · €89K/yr market · 333K searches/yr · €9.30 avg price. Soft demand (-13.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · €89K/yr market · 333K searches/yr · €9.30 avg price. Soft demand (-13.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 90 geburtstag - Flapen"
---

# **90 geburtstag**

**Worth a look**

Shows low returns (0.7%), but soft demand (-13.4% this quarter) keeps it on the watch list.

Market size 22Growth 18Conversion 36Competition 89Returns 97Price range 72Avg price 28Brand share 95Review moat 78Quality gap 28

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Review moat**

**Great****434.16**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****€2.91–€46.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****€9.30**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€89K**

€89K/yr · 333K searches

**Growth**

**Bad****-13.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms