---
title: "Zigbee Lampe — €34K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/zigbee-lampe"
last_updated: "2026-08-10T12:36:27.343Z"
locale: en
meta:
description: "Niche score 43/100 · €34K/yr market · 69K searches/yr · €19.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €34K/yr market · 69K searches/yr · €19.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zigbee Lampe — €34K/yr Amazon DE Niche (2026) - Flapen"
---
# **zigbee lampe**
**Skip it**
Soft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 5Conversion 32Competition 64Returns 50Price range 72Avg price 86Brand share 39Review moat 70Quality gap 80
**Avg price**
**Great****€19.25**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€3.95–€44.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****684.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€34K**
€34K/yr · 69K searches
**Growth**
**Bad****-40.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, zigbee lampe is a €34K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zigbee lampe market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€48K–€58K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#519**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**13%**
- innr30% - Osram22% - NOUS13% - Philips Hue10% - Govee7% - THIRDREALITY5% - Open — no brand owns it (5 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — -40.7% search growth over the last 90 days.
25K15KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/beleuchtung/zigbee-lampe/trend)
## **Top zigbee lampe search terms**
- **zigbee e27**23K/yr-41.7%3.2% conv. - **e27 zigbee**14K/yr-29.5%4.1% conv. - **zigbee glühbirne**6K/yr-35.0%2.2% conv. - **zigbee lampe e27**6K/yr-42.1%3.2% conv. - **zigbee glühbirne e27**5K/yr-51.6%4.1% conv. - **zigbee leuchte**5K/yr-52.5%0.6% conv. - **zigbee licht**3K/yr-35.9%0.2% conv. - **hue kompatible lampen**4K/yr-42.4%0.2% conv. - **hue kompatibel**4K/yr-52.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/beleuchtung/zigbee-lampe/search-terms)
## **Top zigbee lampe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€2K10%€3K15%€5K20%€7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Osram SMART LED Lampe A60 Kolbenform E27 9W ZigBee 3.0 RGBW 16 Mio. Farben dimmbar App Steuerung Alexa**Osram**€10.10**3.8★44 rev](https://www.amazon.de/dp/B0FC2XKP5P) [2**NOUS P3Z ZigBee Smart Glühbirne E27 LED RGB Kompatibel mit Alexa Home Assistant Google Home SmartThings Fernbedienung Dekorative Glühbirne Zubehör 2 Pack**NOUS**€17.98**4.2★108 rev](https://www.amazon.de/dp/B0C5GJNN2L) [3**innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) Warmweiß Smart Home Glühbirne Dimmbar 806 Lumen 2 Stück**innr**€16.28**4.1★361 rev](https://www.amazon.de/dp/B0CHJPSY4P) [4**Govee Smart Glühbirne E27 WLAN LED Lampe RGBWW kompatibel mit Matter Alexa und Google Assistant dimmbare mit 16 Millionen DIY-Farben 800LM 54 Szenen Smart Home Alexa Zubehör 2 Stück**Govee**€12.28**4.6★5,554 rev](https://www.amazon.de/dp/B0C3VLCFJR) [5**innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) Warmweiß Smart Home Glühbirne Dimmbar 806 Lumen 4 Stück**innr**€27.03**4.1★361 rev](https://www.amazon.de/dp/B0CHJQDRSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THIRDREALITY Zigbee A19 Smart Color Glühbirne ZL4 4er Pack E27 kompatibel mit Home Assistant SmartThings Aeotec Homey Hubitat Echo-Geräten mit eingebautem Hub A60-RGB-Glühbirne 27006500 K**THIRDREALITY**€31.16**44 rev10mo ago](https://www.amazon.de/dp/B0FQ56HZQ8) [**Philips Hue Essential Smart LED A60 Lampe Weiß und Farbiges LED Leuchtmittel E27 Fassung 8W 2200K-6500K 806 Lumen LED Licht dimmbar kompatibel mit Alexa Google Assistant & Apple Home 4er Pack**Philips Hue**€44.11**879 rev10mo ago](https://www.amazon.de/dp/B0FJ8X8D1R) [**Osram SMART LED Lampe A60 Kolbenform E27 9W ZigBee 3.0 RGBW 16 Mio. Farben dimmbar App Steuerung Alexa**Osram**€10.10**44 rev1y ago](https://www.amazon.de/dp/B0FC2XKP5P) [**innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) White & Color 16 Million Farben Smart Home Glühbirne Dimmbar 880 Lumen 4 Stück**innr**€38.53**361 rev1y ago](https://www.amazon.de/dp/B0F9YGHYYD) [**innr Zigbee E27 Smart Lampe funktioniert mit Hue* und Alexa (Bridge erforderlich) White & Color 50% mehr Helligkeit 16 Million Farben Smart Home Glühbirne Dimmbar 1210 Lumen 2 Stück**innr**€30.77**361 rev1y ago](https://www.amazon.de/dp/B0F9YGHYYH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THIRDREALITY Zigbee A19 Smart Color Glühbirne ZL4 4er Pack E27 kompatibel mit Home Assistant SmartThings Aeotec Homey Hubitat Echo-Geräten mit eingebautem Hub A60-RGB-Glühbirne 27006500 K**THIRDREALITY**€31.16**4.3★**▲ 252%**](https://www.amazon.de/dp/B0FQ56HZQ8) [**Osram SMART LED Lampe A60 Kolbenform E27 9W ZigBee 3.0 RGBW 16 Mio. Farben dimmbar App Steuerung Alexa**Osram**€10.10**3.8★**▲ 190%**](https://www.amazon.de/dp/B0FC2XKP5P) [**Paulmann 50391 LED Lampe Birne Smart Home Zigbee Filament E27 230V 470lm 4 7W Matt dimmbar Tunable White Leuchtmittel 2200-6500 K**Paulmann**€3.95**3.9★**▲ 163%**](https://www.amazon.de/dp/B083M6P14V) [**UPXNBOR Smarte Glühbirne E27 9W WLAN LED Lampe RGBWW Dimmbare mit 16 Millionen Farben 850LM Smart Home Alexa Zubehör Kompatibel mit Alexa & Google Assistant 2.4GHz 2 Stück**UPXNBOR**€11.18**4.6★**▲ 152%**](https://www.amazon.de/dp/B0F1YCM1BL) [**Paulmann 50052 LED Lampe AGL Soret Smart Home Zigbee 8 5W E27 230V 2700K Dimmbar Leuchtmittel Glühlampe Amazon Echo Plus kompatibel**Paulmann**€6.51**4.5★**▲ 131%**](https://www.amazon.de/dp/B0721G1ZNZ)
**~~View all trending →~~**
## **What buyers say about zigbee lampe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Helligkeit/Glanz/Glühen**31%
*“Nice light 💡 ⭐️Tolles Licht”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Montage/Installation**9%
*“super leichte Installation”*
**Farbe**8%
*“Farben: Richtig schönes RGB-Feeling,”*
**Konnektivität – insgesamt**7%
*“- Konnektivität easy”*
**Benutzerfreundlichkeit**7%
*“Perfekt & super easy”*
**Preis-Leistungs-Verhältnis**6%
*“Bestes Preis/Leistungsverhältnis und tolles Produkt”*
**beworben Vs Tatsächliches Produkt**4%
*“So wie es soll”*
**Kompatibilität – insgesamt**4%
*“Ideal für Philips Hue”*
**Effizienz**3%
*“Funktioniert prima”*
### **What buyers complain about **
**Konnektivität – insgesamt**16%
*“Kopplungsprobleme”*
**Preis-Leistungs-Verhältnis**8%
*“Lampen sind teuer”*
**Haltbarkeit**7%
*“Die erste rope war nach 6Monaten defekt”*
**Funktionalität insgesamt**6%
*“Funktioniert nicht”*
**Kompatibilität – insgesamt**6%
*“Nicht Zigbee2MQTT kompatibel und heiß”*
**Helligkeit/Glanz/Glühen**6%
*“Hue Lampe nicht dimmbar”*
**Qualität insgesamt**5%
*“Qualitätsprobleme”*
**Farbe**4%
*“Karotten sind extrem orange unter dem Licht”*
**Gesamtgröße**3%
*“Zu groß für Kellerlampengehäuse”*
**Montage/Installation**3%
*“Ruckzuck installiert”*
### **Top return reasons **
**Gesamtgröße**26%
**Kompatibilität – insgesamt**16%
**Konnektivität – insgesamt**15%
**Funktionalität insgesamt**10%
**Farbe**6%
**Helligkeit/Glanz/Glühen**5%
**Defekt Material/Teile**4%
**Software/Anwendung**4%
**beworben Vs Tatsächliches Produkt**2%
**Anzeigefarben**2%
## **Common questions**
- **Is zigbee lampe profitable to sell on Amazon Germany?**
- The niche generates €34K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the zigbee lampe niche?**
- 11 brands and 76 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in zigbee lampe?**
- Top complaints mined from reviews: Konnektivität – insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 3.0%.
- **What does it cost to enter the zigbee lampe niche?**
- Listings span €3.95–€44.11; the average listing price is €19.25 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.
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