---
title: "The Last of Us — €46K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/the-last-of-us"
last_updated: "2026-08-10T00:16:11.382Z"
locale: en
meta:
description: "Niche score 34/100 · €46K/yr market · 654K searches/yr · €25.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · €46K/yr market · 654K searches/yr · €25.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Last of Us — €46K/yr Amazon DE Niche (2026) - Flapen"
---
# **the last of us**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 11Growth 4Conversion 3Competition 36Returns 96Price range 86Avg price 95Brand share 20Review moat 67Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.67–€62.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****811.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€46K**
€46K/yr · 654K searches
**Growth**
**Bad****-42.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, the last of us is a €46K/yr Amazon Germany market (654K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the last of us market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€50K–€63K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,468**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**141**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**4%**
- The Last of Us32% - Funko26% - Dark Horse Comics21% - PYEUIFT8% - Playstation5% - Paladone4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -42.4% search growth over the last 90 days.
125K75KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/de/beleuchtung/the-last-of-us/trend)
## **Top the last of us search terms**
- **the last of us**555K/yr-42.3%0.1% conv. - **last of us**58K/yr-45.8%0.1% conv. - **the last of us merch**24K/yr-18.1%0.5% conv. - **funko pop the last of us**5K/yr-51.1%3.4% conv. - **the last of us funko pop**7K/yr-69.7%3.2% conv. - **the last of us merchandise**6K/yr-20.9%0.2% conv. [**All search terms **](https://flapen.com/research/de/beleuchtung/the-last-of-us/search-terms)
## **Top the last of us products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€9K30%€14K40%€18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Last Of Us Herren Sweatshirt Schwarz M**The Last of Us**€52.46**4.8★9 rev](https://www.amazon.de/dp/B0BS6ZWCJL) [2**Dark Horse Comics 3006-261 The Last of Us Ellie PVC Model Statuen**Dark Horse Comics**€57.46**4.6★1,418 rev](https://www.amazon.de/dp/B084ZWZCBN) [3**Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans**Funko**€11.44**4.5★107 rev](https://www.amazon.de/dp/B0F9YY1MXV) [4**Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€12.89**4.8★130 rev](https://www.amazon.de/dp/B0F9YW6VS9) [5**The Last Us Firefly Halskette Merch Kette Firefly Halskette Anhänger Schmuck mit Samtbeutel für Cosplay Kostümaccessoires für Junge Mädchen**PYEUIFT**€8.67**4.6★46 rev](https://www.amazon.de/dp/B0F999GMMD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans**Funko**€11.44**107 rev5mo ago](https://www.amazon.de/dp/B0F9YY1MXV) [**Funko POP! Television: The Last of Us - Ellie - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€12.89**130 rev6mo ago](https://www.amazon.de/dp/B0F9YW6VS9) [**Funko POP! Television: The Last of Us - Joel Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€12.79**144 rev6mo ago](https://www.amazon.de/dp/B0F9YT8JW9) [**Funko POP! Television: The Last of Us - Tommy Miller - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung**Funko**€12.53**49 rev6mo ago](https://www.amazon.de/dp/B0F9YTL8LS) [**The Last of Us Ellie with Guitar Edgy Video Game T-Shirt**The Last of Us**€17.93**9 rev10mo ago](https://www.amazon.de/dp/B0FP3559YN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Last Of Us Herren Sweatshirt Schwarz M**The Last of Us**€52.46**4.8★**▲ 178%**](https://www.amazon.de/dp/B0BS6ZWCJL) [![The Last of Us Part II - Standard Edition [PlayStation 4] (Uncut)](https://m.media-amazon.com/images/I/416J-Ie-zDL.jpg)**The Last of Us Part II - Standard Edition \[PlayStation 4\] (Uncut)**Playstation**€23.46**4.7★**▲ 72%**](https://www.amazon.de/dp/B01MTX8L70) [**The Last of Us T-Shirt Last of US Firefly XL Schwarz Herren**The Last of Us**€22.06**4.3★**▲ 55%**](https://www.amazon.de/dp/B07YBD35LS) [**Funko Pop! Television: The Last of Us - Clicker - The Last of Us (TV) - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Sci-Fi Fans**Funko**€11.44**4.5★**▲ 30%**](https://www.amazon.de/dp/B0F9YY1MXV) [**Dark Horse The Last of US 2 - Joel - Statuette 22cm**Dark Horse Comics**€62.43**4.8★**▲ 16%**](https://www.amazon.de/dp/B09WSSMXB1)
**~~View all trending →~~**
## **What buyers say about the last of us**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**beworben Vs Tatsächliches Produkt**19%
*“Das Produkt hat meine Erwartungen voll erfüllt”*
**Spaß/Unterhaltungserlebnis**12%
*“Tolles Spiel hoffe ich doch”*
**Sammlungsobjekte**10%
*“Top die Figur sieht sehr gut aus in der Sammlung”*
**Gesamtgröße**10%
*“Tolles Shirt passt perfekt”*
**Materialqualität**8%
*“Sehr schönes Material”*
**Komfort insgesamt**8%
*“auch sehr angenehm zu tragen.”*
**Form/Stil**8%
*“Alles I. O. sehr schöne Figur”*
**Preis-Leistungs-Verhältnis**6%
*“Sehr gutes Preis-Leistungs-Verhältnis”*
**Bild/Bildklarheit**4%
*“Die Bildqualität, allerdings, ist gut und sehr Scharf”*
**Qualität insgesamt**3%
*“Top Qualität, wie immer bei Funko Pop”*
### **What buyers complain about **
**Qualität insgesamt**50%
*“Die Qualität ist leider wirklich unterirdisch wenn man den Preis von 70€ bedenkt”*
**Schwierigkeitsgrad**13%
*“Problem 1: Die Charaktere - Massenhaft Nebencharaktere laufen hier durchs Bild”*
**Helligkeit/Glanz/Glühen**13%
*“Schade, wäre sie nur ein wenig heller gewesen”*
### **Top return reasons **
**Defekt Material/Teile**22%
**Materialqualität**17%
**Design insgesamt**11%
**Qualität insgesamt**8%
**Konnektivität – insgesamt**6%
**Gesamtgröße**6%
**Produktzustand**6%
**Kratzfestigkeit**6%
**Montage/Installation**6%
**Geschenk Zweck**6%
## **Common questions**
- **Is the last of us profitable to sell on Amazon Germany?**
- The niche generates €46K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the the last of us niche?**
- 8 brands and 141 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in the last of us?**
- Top complaints mined from reviews: Qualität insgesamt, Schwierigkeitsgrad, Helligkeit/Glanz/Glühen. The return rate is 0.8%.
- **When does demand for the last of us peak?**
- Demand peaks in Apr–May; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the the last of us niche?**
- Listings span €8.67–€62.43; the average listing price is €25.09 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.
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