---
title: "Trend — matter e27 - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/matter-e27/trend"
last_updated: "2026-08-10T03:07:29.061Z"
locale: en
meta:
  description: "Niche score 44/100 · €54K/yr market · 34K searches/yr · €28.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €54K/yr market · 34K searches/yr · €28.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — matter e27 - Flapen"
---

# **matter e27**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 61Competition 68Returns 57Price range 85Avg price 95Brand share 0Review moat 43Quality gap 58

**Avg price**

**Incredible****€28.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€9.53–€51.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,173.57**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€54K**

€54K/yr · 34K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend