---
title: "Trend — led e27 100w - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/led-e27-100w/trend"
last_updated: "2026-08-09T23:44:52.807Z"
locale: en
meta:
  description: "Niche score 47/100 · €169K/yr market · 196K searches/yr · €12.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €169K/yr market · 196K searches/yr · €12.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — led e27 100w - Flapen"
---

# **led e27 100w**

**Skip it**

Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 1Conversion 75Competition 77Returns 73Price range 72Avg price 51Brand share 32Review moat 33Quality gap 43

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Price range**

**Good****€3.41–€44.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.16**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€169K**

€169K/yr · 196K searches

**Review moat**

**Okay****3,199.59**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-47.7%**

90-day search growth — must beat 0% to launch

## Trend