---
title: "G23 Led — €40K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/g23-led"
last_updated: "2026-08-10T02:25:46.452Z"
locale: en
meta:
description: "Niche score 35/100 · €40K/yr market · 47K searches/yr · €9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €40K/yr market · 47K searches/yr · €9.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "G23 Led — €40K/yr Amazon DE Niche (2026) - Flapen"
---
# **g23 led**
**Skip it**
Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 2Conversion 83Competition 46Returns 49Price range 71Avg price 29Brand share 6Review moat 66Quality gap 45
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€3.74–€42.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****863.25**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€9.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€40K**
€40K/yr · 47K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-45.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, g23 led is a €40K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **g23 led market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€57K–€76K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#372**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **75%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**1%**
- Osram84% - Liuyife5% - SYLVANIA4% - Lighto2% - Ddlisu2% - worahroe1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.
1K750Spike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/beleuchtung/g23-led/trend)
## **Top g23 led search terms**
- **osram dulux s 11w 827**10K/yr-40.6%12.2% conv. - **g23 led**11K/yr-47.3%6.8% conv. - **osram dulux s**10K/yr-53.6%7.0% conv. - **osram dulux s 9w 827**5K/yr-43.0%9.0% conv. - **g23**4K/yr-42.2%5.0% conv. - **osram dulux s 11w 840**4K/yr-43.5%10.4% conv. - **osram dulux**2K/yr-43.3%1.6% conv. [**All search terms **](https://flapen.com/research/de/beleuchtung/g23-led/search-terms)
## **Top g23 led products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€3K12%€5K16%€6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OSRAM DULUX S9 LED-Lampe für G23 Sockel 4 Watt 550 Lumen Kaltweiß (4000K) Ersatz für herkömmliche 9W-Dulux Leuchtmittel 1 Stück (1er Pack)**Osram**€4.07**4.5★2,588 rev](https://www.amazon.de/dp/B091J5MRHT) [2**Osram Dulux S Energiesparlampe G23-Sockel 11 Watt Warmweiß - 2700K 1er-Pack**Osram**€9.55**4.5★4,437 rev](https://www.amazon.de/dp/B000KJOI3G) [3**Osram DULUX S11 LED-Lampe für G23 Sockel 6 Watt 700 Lumen Kaltweiß (4000K) Ersatz für herkömmliche 11W-Dulux Leuchtmittel**Osram**€4.55**4.6★1,636 rev](https://www.amazon.de/dp/B097NG8VK2) [4**Osram DULUX S11 LED-Lampe für G23 Sockel 6 Watt 630 Lumen Warmweiß (3000K) Ersatz für herkömmliche 11W-Dulux Leuchtmittel**Osram**€5.74**4.5★2,588 rev](https://www.amazon.de/dp/B097NFQHSX) [5**Osram Dulux S Energiesparlampe G23-Sockel 11 Watt Kaltweiß - 4000K 1er-Pack**Osram**€7.35**4.5★4,437 rev](https://www.amazon.de/dp/B000ONL8YA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**9W Kompaktleuchtstofflampe 2-Polig G23 Warmweiß 2700K 720LM U-Förmige Energiesparlampe Mit Einzelnem Rotierenden Rohr AC 220240V CFL-Lampe Geeignet für Flur Schlafzimmer Küche 1 Stück**Liuyife**€8.31**29 rev5mo ago](https://www.amazon.de/dp/B0GGZMQG14) [**Warmweiß Licht 2700K U-Förmige Röhre 2 Stück 11W Kompaktleuchtstofflampe 2 Polig G23 2 Polige 220V CFL Energiesparlampen 900 LM Leuchtstoffröhren für Wohnzimmer Schlafzimmer Flur Nicht Dimmbar**Fresilkora**€8.66**20 rev8mo ago](https://www.amazon.de/dp/B0FX57YZKR) [**Osram DULUX S9 LED Kompaktlampe 4W 550lm 4000K Kaltweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser 3-Pack**Osram**€12.59**15 rev9mo ago](https://www.amazon.de/dp/B0FTG9HRVC) [**Osram DULUX S11 LED Kompaktlampe 6W 700lm 4000K Kaltweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser**Osram**€14.64**13 rev9mo ago](https://www.amazon.de/dp/B0FTG8DR5Z) [**Osram DULUX S9 LED Kompaktlampe 4W 500lm 3000K Warmweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser 3-Pack**Osram**€13.11**15 rev9mo ago](https://www.amazon.de/dp/B0FTG8N9M4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**9W Kompaktleuchtstofflampe 2-Polig G23 Warmweiß 2700K 720LM U-Förmige Energiesparlampe Mit Einzelnem Rotierenden Rohr AC 220240V CFL-Lampe Geeignet für Flur Schlafzimmer Küche 1 Stück**Liuyife**€8.31**3.9★**▲ 433%**](https://www.amazon.de/dp/B0GGZMQG14) [**Lighto Dulux S 7W - 827 Sehr Warmweiß - 2-Pin - 400 Lumen - 2700K - 1 Stück**Lighto**€3.89**4.6★**▲ 422%**](https://www.amazon.de/dp/B0F3R9QCJ3) [**Osram DULUX S9 LED Kompaktlampe 4W 550lm 4000K Kaltweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser 3-Pack**Osram**€12.59**4.7★**▲ 375%**](https://www.amazon.de/dp/B0FTG9HRVC) [**Osram DULUX S9 LED Kompaktlampe 4W 500lm 3000K Warmweiß Sockel G23 230V AC/CCG CRI 80 32 3mm Durchmesser 3-Pack**Osram**€13.11**4.7★**▲ 344%**](https://www.amazon.de/dp/B0FTG8N9M4) [**Warmweiß Licht 2700K U-Förmige Röhre 2 Stück 11W Kompaktleuchtstofflampe 2 Polig G23 2 Polige 220V CFL Energiesparlampen 900 LM Leuchtstoffröhren für Wohnzimmer Schlafzimmer Flur Nicht Dimmbar**Fresilkora**€8.66**3.8★**▲ 240%**](https://www.amazon.de/dp/B0FX57YZKR)
**~~View all trending →~~**
## **What buyers say about g23 led**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Helligkeit/Glanz/Glühen**45%
*“Super Qualität mega Leuchtkraft”*
**Gesamtgröße**16%
*“Passt”*
**beworben Vs Tatsächliches Produkt**13%
*“Produkt wie beschrieben”*
**Preis-Leistungs-Verhältnis**10%
*“Preis-Leistung ok”*
**Qualität insgesamt**8%
*“Gutes Produkt”*
**Benutzerfreundlichkeit**2%
*“Schnell und unkompliziert”*
**Temperaturkontrolle**2%
*“Die Farbtemperatur ist sehr angenehm”*
**Haltbarkeit**2%
*“Alles gut verlaufen”*
**Montage/Installation**1%
*“Lampe lässt sich gut installieren”*
**Heizung**1%
*“Angenehmes Warmlicht”*
### **What buyers complain about **
**Gesamtgröße**35%
*“passt mehr soll es nicht”*
**Helligkeit/Glanz/Glühen**25%
*“Mir fehlt jedoch die Leuchtstärke einer vergleichbaren LED-Leuchte”*
**Buchse/Anschluss/Stecker**10%
*“Falschen Sockeltyp bestellt - G23 ist nicht G24-D”*
**Heizung**10%
*“Eindeutig Warmweiß Kalkweiß geht ab 5000 Kelvin los und nicht bis 4000”*
**Defekt Material/Teile**10%
*“Die OSRAM DULUX S9 LED-Lampe ist defekt”*
### **Top return reasons **
**Gesamtgröße**62%
**Kompatibilität – insgesamt**10%
**Funktionalität insgesamt**8%
**Defekt Material/Teile**5%
**Farbe**4%
**Helligkeit/Glanz/Glühen**4%
**beworben Vs Tatsächliches Produkt**3%
**Produktzustand**1%
**Geräuschpegel**1%
**Haltbarkeit**0%
## **Common questions**
- **Is g23 led profitable to sell on Amazon Germany?**
- The niche generates €40K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the g23 led niche?**
- 7 brands and 71 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in g23 led?**
- Top complaints mined from reviews: Gesamtgröße, Helligkeit/Glanz/Glühen, Buchse/Anschluss/Stecker. The return rate is 3.1%.
- **When does demand for g23 led peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the g23 led niche?**
- Listings span €3.74–€42.25; the average listing price is €9.50 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.
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