---
title: "Search terms — deko - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/deko/search-terms"
last_updated: "2026-07-21T15:40:23.194Z"
locale: en
meta:
  description: "Niche score 56/100 · €319K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €319K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — deko - Flapen"
---

# **deko**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 13Conversion 3Competition 95Returns 80Price range 82Avg price 79Brand share 96Review moat 28Quality gap 47

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Price range**

**Great****€5.80–€62.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€16.54**

avg listing price — sweet spot $15–$100

**Market size**

**Good****€319K**

€319K/yr · 8.8M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,688.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale