---
title: "Trend — balkon deko - Flapen"
canonical_url: "https://flapen.com/research/de/beleuchtung/balkon-deko/trend"
last_updated: "2026-07-21T15:46:23.816Z"
locale: en
meta:
  description: "Niche score 70/100 · €195K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · €195K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — balkon deko - Flapen"
---

# **balkon deko**

**Worth a look**

Shows no brand lock-in (top 5 brands take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 86Conversion 6Competition 95Returns 81Price range 82Avg price 82Brand share 97Review moat 44Quality gap 80

**Brand share**

**Incredible****21%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Growth**

**Great****+87.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****€17.72**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€5.09–€66.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,108.22**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****€195K**

€195K/yr · 2.3M searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale